I’m a large fan of all-in-one digital marketing platforms GoHighLevel Eliza Agent Platform.
For this particular reason I’m a huge fan of devices like ClickFunnels.
Yet hey, it’s 2025.
My search led me to GoHighLevel, together with various other alternatives I have actually examined below, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually used GoHighLevel, I can claim it’s definitely worth your time to hear about my experience prior to dedicating to an annual membership.
I’ll maintain it short, pleasant, and insightful.
We’ll likewise tap comparisons with GHL alternatives like Kajabi, ClickFunnels and Systeme.io.
By doing this, you’ll make a buy choice you will not be sorry for.
What I such as regarding GoHighLevel
- All-in-one system: GoHighLevel integrates crucial sales and marketing tools to replace several standalone options.
- SMS messaging: Two-way communication that’s more engaging than traditional e-mail.
- Robust CRM: Equivalent to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow tools for division, call administration, and customized processes.
- Affordable: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels choices ($ 150+/ month).
- SaaSPreneur program: Popular amongst agency owners for
- GoHighLevel marketing.
- Integration-friendly: Works with Zapier, e-mail tools, and texting systems.
What I don’t like about GoHighLevel
- Email programs can get costly with more subscribers: You pay $0.01 per email, which, with say, 30,000 customers, can blow up previous $300 per month. That’s much more expensive than the $297 Unlimited plan.
- Poor e-mail deliveribility: Their e-mail service is reliant on Mailgun, and individuals transitioning from other e-mail marketing software application to GoHighLevel reported a substantial decrease in e-mail deliverability. This is one considerable disadvantage that might ultimately require you out of GHL.
- Jack of all trades and a master of couple of? While workflow automations are respectable, different platforms go deeper for numerous of the various other vital features, such as training course development, community involvement, and so on. However the likes of Kajabi price over $159/month to develop or sell more than 3 courses/products.
- Suitable for digital firms and software program resellers: GoHighLevel’s capacities will make the most feeling (and ROI) if you are doing B2B business, not so much if you are a web content designer.
Upfront bottomline GoHighLevel Eliza Agent Platform
I like that GoHighLevel packages a vast array of tools under one roofing system.
For digital agencies that aren’t concentrated on flashy features, several of these devices– like the CRM and sales funnel builder– can conveniently replace systems like ClickFunnels and Kajabi.
Nevertheless, while tools for training course creation and memberships are functional, they do not attract attention as special.
You don’t have specialist program production features like you locate on Kajabi or Teachable.
That stated, GoHighLevel provides unrestricted funnels, websites, and items beginning at simply $97/month, which is a massive plus for companies taking care of multiple customers or projects.
I assume this pricing structure lines up flawlessly with their target market.
Plus, I like the organization it offers (I can develop and take care of sub-accounts for different clients under a solitary major account).
What Does GoHighLevel Do?
GoHighLevel aims to be a thorough system that meets the majority of your company’s digital sales and marketing requirements.
It consists of devices for e-mail marketing, program development, workflow automation, CRM, internet site and landing page building, and more.
Its goal is to replace all the other devices you may presently be utilizing, and it’s not timid about that.
GHL is distinct from many comparable systems (like ClickFunnels and Kajabi) as a place for marketing agencies and software resellers.
Its pricing seems reasonable, as well ($ 97, $297 and $497).
HighLevel Interface
The GoHighLevel control panel has a good design that makes it simple to jump right in and get to work.
The majority of users locate the UI and UX cluttered, with features prepared illogically.
For example:
The platform has three separate settings panels for managing general, specific, and product configurations.
Oddly sufficient, the web links to access these core setups are spread across opposite sides of the display– making no sense whatsoever!
It gives useful development and performance details, consisting of lead resources, leads in the pipe, conversion rates, designated tasks for particular customers, customized KPIs, records and more.
Add a lot more data therein, and it still feels tidy and efficient.
I likewise such as that you can develop numerous dashboards if you want to organize various reports in separate dashboards.
It is likewise great for maintaining different sights for the account owner (you) and sub-accounts (your customers).
As I informed you, GoHighLevel feels like it has a great deal of rough sides when it pertains to UI/UX, and the codebase seems to be not that clean.
GoHighLevel Funnels
To build a client’s web site, make landing pages, or create a sales funnel in GoHighLevel, you have to initially create a sub-account by adding their information.
Hereafter, switch over to the developed sub-account (” Change to Sub-Account”), click Websites, and after that Funnels. No worries. It took me numerous shots before I got the flow, too.
HighLevel Funnels lets you develop limitless sales funnels, unlike systems like Kajabi that have limits.
Additionally, there are good funnel templates (more than 1,000) to obtain you started promptly below.
From my experience, you will not require much competence to develop landing pages and sales funnels with GoHighLevel.
You can also customize the templates yourself or have GoHighLevel do it for you.
I chose myself because I wished to create intricate, personalized funnels from square one with its drag-and-drop builder. You just include the actions.
Something else here.
GoHighLevel’s Snapshots feature allows you clone effective funnels to sub-accounts, conserving configuration time.
You can also replicate individual steps, split test, and modify your funnels.
In addition, GoHighLevel enables trigger-based notices to keep you updated on your lead progression.
It perfectly integrates voice phone calls, SMS, and Facebook Messenger into your funnels, advancing your lead supporting initiatives.
Plus, its visual pipe administration makes tracking leads a breeze, with the choice to automatically relocate underperforming leads to different campaigns.
To streamline things further, GHL uses a ClickFunnels import feature for simple funnel movement.
Page and Website Builder
GoHighLevel lets you create pages from square one or choose a template to customize using the user-friendly drag-and-drop builder.
You are additionally totally free to include prefabricated web page sections as you please. Or, utilize code to develop personalized functions.
It feels as smooth as Elementor for WordPress, by the way. However, Elementor uses a little bit a lot more, like:
- A broader array of customized fonts/typography
- Durable text animations
- Substantial widget collection, and
- Advanced background capabilities, such as parallax scrolling, video histories and GoHighLevel Eliza Agent Platform
Yet, I dare say HighLevel will be sufficient for numerous (most) of your clients.
The pages can integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment organizing, and email capture/nurturing/pipeline.
Pretty useful!
I also like that you can create “worldwide sections” or page areas that are automatically completed when you create new pages, saving you time and making certain a regular look and feel throughout. Another Elementor-like function I enjoy.
With Brand Name Boards (under “Marketing > Brand Name Boards”), you can do the very same for messages and various other branding basics.
And, yes, the stats page reveals every little thing happening on your sub-accounts web site, consisting of page sees and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you create elaborate email campaigns and series, total with triggers and automated follow-ups.
You can easily include web links in both emails and SMS texts, enabling you to track your recipients’ actions and trigger automated interactions– something I like.
You can also conserve, send, or routine emails for ideal times. This is terrific for reaching your audience when they’re most likely to open up.
GoHighLevel suggests Mailgun for mass e-mails (their LC service might have lower distribution rates).
It’s smart to check GoHighLevel’s email deliverability prior to totally committing, as several customers have reported around a 30% lower distribution rate compared to their previous e-mail marketing systems.
Currently, I listened to there are over 300 personalized e-mail templates on HighLevel. Despite browsing the Template Collection, I was not able to locate them within a sub-account (Sub-Account Mode).
You do obtain rather a variety of templates when you change to Company Setting.
And, you can add your custom-made templates although you’ll have to get on the $497 monthly reseller plan.
Within a sub-account, I might just see these 6 simple templates and the alternative to create and save email templates from square one (and recycle them in other campaigns).
Right here’s what among them, the “Strategic Preparation” template, looks like inside the GHL email style editor:
Not also shoddy, but not unique either.
Nonetheless, I simulate that GHL integrates workflow automation into e-mail marketing, consisting of:
- Invite and Thanks emails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split testing for conversion optimization and even more.
In addition, real-time analytics give insights into your email campaign efficiency. And this can assist you confiscate possibilities or resolve any prospective misses as they come up.
HighLevel CRM
GoHighLevel’s CRM tool advises me of ClickFunnels, which really feels detailed.
GoHighLevel consists of a customer portal that enables you to track task progression and sight past interactions.
Its workflow automation feature helps you enhance tasks like contact management, segmentation, and lead movement via your pipeline.
And also, and this is a huge plus: GoHighLevel helps with engaging communications with leads through text messages (SMS/MMS), voicemail drops, and Facebook Carrier. This versatility indicates you can get in touch with different client sectors with their preferred communication channels.
Just a heads up, however– SMS charges apply individually from the registration fee.
I also like the GoHighLevel Social Organizer.
It allows you develop, conserve, modify, routine, blog post, and assess your social media web content throughout various channels.
It functions like a strong replacement for social networks scheduling devices like Buffer, SproutSocial and HootSuite– with no added expenses.
But that’s not all; the CRM tool also offers several helpful features:
- Schedule consultations straight within the platform from the Calendars tab.
- Merge multi-channel interactions to sustain your clients’ favored techniques of interaction and relationship-building.
- Use tags and smart lists to sector consumers for even more targeted campaigns.
- Include substantial client information to every entrance under the Opportunity tab, offering you a clearer understanding of your potential customers, leads, and clients as they relocate via your visual pipeline.
- Advanced lead scoring aids focus on lead nurturing based on their activities along your pipe.
And talking leads, allow’s speak about the vital products and services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL sustains small and detailed courses, total with subscriptions, areas and other relevant sources.
GHL also lets you market physical products using ecommerce pages, like Systeme.io. But Dropshipping is not readily available.
GoHighLevel courses support a selection of content styles, including audio, video, and files.
This implies you can deal with different learning designs and attract a more comprehensive variety of pupils.
And also, it allows you import a course from Kajabi, adding even more adaptability to your course development efforts.
In my experience, devoted online training course devices like Kajabi, LearnWorlds, and Thinkific deal much more innovative alternatives. These include training course leaking, social profiles, and advanced community structure and monitoring devices. However, GHL’s offerings will certainly be enough for lots of designers.
GoHighLevel additionally provides course certifications and numerous payment choices, consisting of time payment plan and free courses.
You can conveniently connect your programs to your community for fast access and to enhance money making capacity.
What I particularly like is just how straightforward it is to integrate program items directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.
It is just one of my best faves concerning Kajabi, also.
Track Record Management
Rankings are vital online, and GoHighLevel understands that well.
So, it automatically sends testimonial demands via SMS, e-mail, and QR code after a deal.
This feature ensures you do not miss any chances to develop reputation and count on with your target market.
You can also keep track of on the internet evaluations about your solutions or organization, permitting you to respond properly.
As an example, you can reroute adverse comments to a personal kind prior to it’s made public.
Or, you can select who can leave a comment based upon their score.
This approach empowers you to involve straight with clients to solve their concerns without damaging your online reputation.
And also, GoHighLevel simplifies points by letting you review client feedback throughout numerous systems– like Yext, Google (Google My Company), and Facebook– directly from your GHL account. Pretty cool!
GoHighLevel Integrations
The platform sustains common integration options throughout payment processing, social media and Zapier.
Furthermore, the App Marketplace, which features both paid and totally free application integrations, comes in Firm Setting (for account owners) along with for your clients in sub-account mode.
I found around 265 applications across different business areas, including SMS and live conversation integrations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for texting, allow two-way syncing with other CRMs, and manage appointments and organizing with Google Calendar.
And also, QuickBooks integration is readily available for financial monitoring, among other choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is just one of GoHighLevel’s main attractions.
Vital: You’ll need Firm Setting gain access to through the Reselling tab to make use of these features.
The Unlimited Plan ($ 297/month) offers:
- Complete sub-account rebranding and customization
- Unrestricted customer sub-accounts at no extra cost
- API access for integrating exterior devices
To resell these ready-to-go GHL sub-accounts at a markup, you’ll require to get the $497/month SaaS Pro plan.
When you do this, you can also resell other software services to your customers (sub-accounts) at a markup.
GoHighLevel needs you to bill a minimum of $97 each month for every customer.
This means you’ll need at the very least five customers restoring regular monthly to break even. Any kind of added clients past that will certainly add directly to your income.
The devices you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, along with loads of Market apps such as AWeber, Constant Contact and Wrike.
To succeed with the GoHighLevel reseller program, include value to your sub-accounts by consisting of:
- Personalized frameworks
- Ready-made snapshots
- Pre-built integrations
- Automated workflows
Without these additions, clients may pick GoHighLevel straight rather than paying your premium.
The SaaS Mode includes white-label options for iPhone application, Android app and Desktop computer application.
These applications let you manage all social media, SMS, and email from one location.
Or, you can “gray-label” a mobile application to link your GHL leads without them requiring to return to your well-known GHL pages.
In total amount, these are 3 various mobile apps you can pick from based on your objectives.
Nevertheless, you require to be mindful:
- Resellers are accountable for client support and conflicts; failure to settle problems can lead to account discontinuation.
- Resellers should charge at least $97/month per sub-account, restricting pricing versatility.
- Marketing life time access for an one-time charge is forbidden without prior authorization.
GoHighLevel Pricing and Support Plans
I such as that HighLevel’s support is readily available right from the control panel (the Assistance and live chat switches on the top right and bottom left).
As soon as you register for a trial, you obtain open door to a welcome course, onboarding video tutorials, and a contact number for assistance. And yes, they in fact respond to!
As for layaway plan, there’s a robust Starter plan readily available for $97, which includes unrestricted contacts, e-mails, products, funnels, and GoHighLevel Eliza Agent Platform.
Still, you’ll likely wish to take into consideration upgrading to the $297/month plan for comprehensive agency needs. Conversely, you can resell the GHL platform as a SaaS for $497/month.
For support, anticipate a dynamic Facebook Group community, paid onboarding, and a done-for-you arrangement option (also paid).
There’s 24/7 live conversation readily available straight from your GHL control panel, in addition to helpful paperwork for self-service assistance.
Required help configuring GHL?
Configuration plans are offered for an extra price, including a $297 choice for HIPAA conformity if that’s something you call for.
You may be under the assumption that the unlimited plan includes endless e-mail performance. The different people that grumbled about service charges in their charge card for sending an email from their web servers without clear transparency.
GoHighLevel Alternatives
In conclusion, GoHighLevel bills itself as a total online business system.
Although it isn’t as detailed in specific areas as a few other systems, it does a good task in many domain names.
You’ll likely wish to run with it if you’re pragmatic.
Hereof, the top choices to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.