I’m a big follower of all-in-one digital marketing systems GoHighLevel For Software Companies.
For this certain factor I’m a big follower of tools like ClickFunnels.
However hey, it’s 2025.
My search led me to GoHighLevel, along with various other options I’ve reviewed here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually used GoHighLevel, I can say it’s certainly worth your time to hear about my experience prior to devoting to an annual membership.
I’ll keep it short, pleasant, and insightful.
We’ll additionally tap contrasts with GHL choices like Kajabi, ClickFunnels and Systeme.io.
By doing this, you’ll make a buy choice you won’t regret.
What I like about GoHighLevel
- All-in-one platform: GoHighLevel incorporates vital sales and marketing tools to change several standalone remedies.
- SMS messaging: Two-way communication that’s more appealing than conventional e-mail.
- Robust CRM: Comparable to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Strong workflow tools for division, call monitoring, and custom-made processes.
- Economical: Plans from $97-$ 497/month, affordable with Kajabi and ClickFunnels alternatives ($ 150+/ month).
- SaaSPreneur program: Popular among firm proprietors for
- GoHighLevel reselling.
- Integration-friendly: Functions with Zapier, e-mail devices, and texting platforms.
What I do not like concerning GoHighLevel
- Email broadcasts can obtain costly with more clients: You pay $0.01 per email, which, with say, 30,000 subscribers, can blow up previous $300 each month. That’s more pricey than the $297 Unlimited plan.
- Poor e-mail deliveribility: Their e-mail solution is reliant on Mailgun, and people transitioning from other email marketing software to GoHighLevel reported a significant drop in e-mail deliverability. This is one significant disadvantage that may eventually require you out of GHL.
- Jack of all trades and a master of couple of? While workflow automations are pretty good, alternate platforms go deeper for several of the various other key functions, such as course creation, community involvement, etc. However the likes of Kajabi expense over $159/month to create or sell more than 3 courses/products.
- Suitable for digital agencies and software program resellers: GoHighLevel’s abilities will make the most feeling (and ROI) if you are doing B2B organization, not so much if you are a material maker.
In advance bottomline GoHighLevel For Software Companies
I like that GoHighLevel packages a wide range of devices under one roof.
For digital companies that aren’t concentrated on showy features, some of these devices– like the CRM and sales funnel builder– can easily change systems like ClickFunnels and Kajabi.
Nevertheless, while tools for program creation and subscriptions are functional, they don’t stick out as special.
You don’t have professional program creation features like you find on Kajabi or Teachable.
That stated, GoHighLevel provides limitless funnels, sites, and items starting at simply $97/month, which is a substantial plus for agencies managing numerous clients or projects.
I assume this pricing structure straightens flawlessly with their target market.
Plus, I like the organization it provides (I can produce and manage sub-accounts for various customers under a solitary main account).
What Does GoHighLevel Do?
GoHighLevel aims to be an extensive system that meets most of your agency’s digital sales and marketing needs.
It consists of devices for email marketing, program development, workflow automation, CRM, website and landing page building, and extra.
Its objective is to change all the other devices you may currently be utilizing, and it’s not reluctant about that.
GHL is one-of-a-kind from most similar platforms (like ClickFunnels and Kajabi) as a location for marketing agencies and software program resellers.
Its pricing appears fair, as well ($ 97, $297 and $497).
HighLevel User interface
The GoHighLevel control panel has a good design that makes it simple to jump right in and get to work.
Most users discover the UI and UX chaotic, with features prepared illogically.
As an example:
The system has three different setups panels for managing total, individual, and product setups.
Unusually sufficient, the links to gain access to these core settings are spread across opposite sides of the display– making no feeling whatsoever!
It offers useful development and performance details, including lead resources, leads in the pipe, conversion prices, appointed tasks for particular users, custom KPIs, records and even more.
Add a lot more data in there, and it still really feels clean and efficient.
I likewise such as that you can create multiple dashboards if you want to arrange different reports in different dashboards.
It is likewise terrific for keeping various views for the account owner (you) and sub-accounts (your consumers).
As I told you, GoHighLevel feels like it has a lot of harsh edges when it involves UI/UX, and the codebase seems to be not that clean.
GoHighLevel Funnels
To construct a client’s web site, make landing pages, or create a sales funnel in GoHighLevel, you have to initially develop a sub-account by including their information.
Hereafter, switch to the produced sub-account (” Switch over to Sub-Account”), click Websites, and after that Funnels. No concerns. It took me a number of tries prior to I got the circulation, too.
HighLevel Funnels lets you develop endless sales funnels, unlike platforms like Kajabi that have restrictions.
Furthermore, there are decent funnel templates (greater than 1,000) to obtain you started swiftly below.
From my experience, you won’t require much competence to develop landing pages and sales funnels with GoHighLevel.
You can likewise customize the templates yourself or have GoHighLevel do it for you.
I chose myself because I wanted to develop elaborate, personalized funnels from the ground up with its drag-and-drop builder. You just add the steps.
Something else here.
GoHighLevel’s Snapshots feature lets you duplicate effective funnels to sub-accounts, conserving configuration time.
You can likewise copy private steps, split examination, and modify your funnels.
Furthermore, GoHighLevel enables trigger-based notices to keep you upgraded on your lead progression.
It flawlessly incorporates voice phone calls, SMS, and Facebook Carrier right into your funnels, advancing your lead supporting initiatives.
And also, its visual pipeline monitoring makes monitoring leads a breeze, with the alternative to instantly move underperforming leads to different campaigns.
To simplify points additionally, GHL provides a ClickFunnels import feature for easy funnel migration.
Page and Website Builder
GoHighLevel allows you create web pages from square one or select a template to personalize utilizing the intuitive drag-and-drop builder.
You are likewise totally free to include ready-made page areas as you please. Or, make use of code to create personalized features.
It feels as smooth as Elementor for WordPress, incidentally. Then again, Elementor offers a little bit more, like:
- A broader variety of customized fonts/typography
- Robust message animations
- Extensive widget collection, and
- Advanced background capabilities, such as parallax scrolling, video backgrounds and GoHighLevel For Software Companies
Yet, I dare say HighLevel will certainly be sufficient for many (most) of your clients.
The pages can incorporate directly with your GHL sales and marketing automation features, including CRM, appointment organizing, and e-mail capture/nurturing/pipeline.
Pretty helpful!
I additionally like that you can create “worldwide sections” or web page areas that are instantly filled out when you develop new web pages, conserving you time and guaranteeing a regular look and feel throughout. One more Elementor-like feature I love.
With Brand Boards (under “Marketing > Brand Name Boards”), you can do the very same for messages and various other branding essentials.
And, yes, the statistics web page reveals every little thing occurring on your sub-accounts internet site, including page check outs and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel allows you create complex email campaigns and series, complete with triggers and automatic follow-ups.
You can conveniently add links in both emails and SMS texts, allowing you to track your receivers’ activities and cause automated communications– something I like.
You can also conserve, send, or routine emails for optimal times. This is terrific for reaching your audience when they’re more than likely to open up.
GoHighLevel suggests Mailgun for bulk e-mails (their LC solution might have reduced delivery rates).
It’s wise to examine GoHighLevel’s email deliverability prior to fully devoting, as many users have reported around a 30% lower distribution rate contrasted to their previous email marketing systems.
Now, I heard there more than 300 customizable email templates on HighLevel. Regardless of browsing the Template Collection, I was incapable to situate them within a sub-account (Sub-Account Mode).
You do obtain quite a selection of templates when you change to Firm Setting.
And, you can add your customized templates although you’ll need to get on the $497 monthly reseller plan.
Within a sub-account, I can just see these 6 plain templates and the alternative to produce and conserve email templates from the ground up (and reuse them in various other campaigns).
Below’s what one of them, the “Strategic Preparation” template, looks like inside the GHL email design editor:
Not as well shabby, but not special either.
Nevertheless, I simulate that GHL integrates workflow automation right into e-mail marketing, consisting of:
- Invite and Thank You e-mails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split testing for conversion optimization and more.
Additionally, real-time analytics provide insights right into your email campaign performance. And this can assist you confiscate opportunities or attend to any kind of prospective misses out on as they come up.
HighLevel CRM
GoHighLevel’s CRM tool advises me of ClickFunnels, which feels thorough.
GoHighLevel includes a customer portal that enables you to track job progress and sight past communications.
Its workflow automation feature aids you improve jobs like contact monitoring, segmentation, and lead activity via your pipeline.
Plus, and this is a big and also: GoHighLevel helps with engaging interactions with leads with sms message (SMS/MMS), voicemail declines, and Facebook Messenger. This adaptability indicates you can connect with different client sections through their favored communication channels.
Simply a direct, however– SMS fees apply separately from the subscription cost.
I also such as the GoHighLevel Social Organizer.
It allows you create, conserve, modify, timetable, post, and analyze your social media web content across different channels.
It works like a strong substitute for social media organizing devices like Buffer, SproutSocial and HootSuite– with no added prices.
Yet that’s not all; the CRM tool also supplies a number of useful features:
- Schedule appointments straight within the system from the Calendars tab.
- Combine multi-channel interactions to support your customers’ recommended methods of interaction and relationship-building.
- Use tags and clever lists to segment consumers for more targeted campaigns.
- Include comprehensive customer data to each access under the Possibility tab, providing you a clearer understanding of your leads, leads, and clients as they move with your aesthetic pipe.
- Advanced lead racking up assists focus on lead nurturing based upon their actions along your pipeline.
And talking leads, allow’s talk about the key services and products you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports little and extensive training courses, complete with memberships, areas and other associated sources.
GHL also lets you market physical items making use of shopping pages, like Systeme.io. Yet Dropshipping is not offered.
GoHighLevel training courses sustain a variety of content styles, consisting of audio, video, and papers.
This means you can accommodate various learning designs and appeal to a broader variety of pupils.
Plus, it lets you import a course from Kajabi, including much more flexibility to your course production initiatives.
In my experience, devoted on the internet training course devices like Kajabi, LearnWorlds, and Thinkific offer more advanced choices. These include course leaking, social accounts, and progressed community building and administration devices. Nevertheless, GHL’s offerings will certainly be enough for many designers.
GoHighLevel likewise gives training course certificates and different settlement options, including installment plans and free courses.
You can easily link your programs to your community for quick gain access to and to boost monetization potential.
What I specifically like is exactly how uncomplicated it is to integrate training course products straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and extra.
It’s one of my go-to favorites concerning Kajabi, too.
Reputation Management
Ratings are critical online, and GoHighLevel understands that well.
So, it automatically sends out review demands by means of SMS, email, and QR code after a purchase.
This feature ensures you don’t miss any possibilities to construct reputation and depend on with your audience.
You can likewise keep track of online testimonials about your services or business, permitting you to react properly.
For example, you can redirect unfavorable responses to a private form before it’s made public.
Or, you can select who can leave a remark based on their rating.
This approach equips you to engage straight with customers to settle their issues without harming your online reputation.
And also, GoHighLevel streamlines things by letting you examine customer feedback across various systems– like Yext, Google (Google My Company), and Facebook– straight from your GHL account. Pretty neat!
GoHighLevel Integrations
The system supports basic integration alternatives throughout settlement processing, social networks and Zapier.
Furthermore, the App Market, which features both paid and complimentary app integrations, comes in Company Mode (for account owners) as well as for your customers in sub-account setting.
I discovered around 265 apps across different business areas, consisting of SMS and live conversation integrations, social networks, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for texting, allow two-way syncing with various other CRMs, and handle appointments and scheduling with Google Schedule.
And also, QuickBooks integration is available for monetary administration, to name a few alternatives.
HighLevel Reselling and SaaSpreneur Program
The reseller program is just one of GoHighLevel’s piece de resistances.
Important: You’ll need Firm Mode accessibility through the Reselling tab to use these features.
The Unlimited Plan ($ 297/month) uses:
- Complete sub-account rebranding and modification
- Unrestricted client sub-accounts at no added price
- API accessibility for integrating exterior tools
To re-sell these ready-to-go GHL sub-accounts at a markup, you’ll need to get the $497/month SaaS Pro plan.
When you do this, you can additionally re-sell various other software program remedies to your clients (sub-accounts) at a markup.
GoHighLevel needs you to charge a minimum of $97 monthly for every client.
This means you’ll need at the very least 5 customers renewing month-to-month to recover cost. Any kind of added customers beyond that will certainly contribute directly to your earnings.
The tools you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, as well as loads of Marketplace apps such as AWeber, Constant Contact and Wrike.
To prosper with the GoHighLevel reseller program, add worth to your sub-accounts by including:
- Customized frameworks
- Ready-made snapshots
- Pre-built integrations
- Automated workflows
Without these additions, clients may select GoHighLevel directly as opposed to paying your costs.
The SaaS Mode includes white-label options for apple iphone application, Android app and Desktop computer app.
These apps allow you handle all social networks, SMS, and email from one area.
Or, you can “gray-label” a mobile application to connect your GHL leads without them requiring to go back to your well-known GHL web pages.
In total, these are 3 various mobile applications you can select from based on your goals.
Nevertheless, you need to be conscious:
- Resellers are in charge of consumer support and conflicts; failure to fix issues can bring about account discontinuation.
- Resellers must charge at the very least $97/month per sub-account, limiting pricing flexibility.
- Marketing life time gain access to for a single fee is forbidden without previous approval.
GoHighLevel Pricing and Support Plans
I such as that HighLevel’s assistance is readily available right from the control panel (the Assistance and live chat buttons on the top right and bottom left).
Once you register for a trial, you obtain open door to a welcome training course, onboarding video tutorials, and a contact number for support. And of course, they in fact respond to!
As for layaway plan, there’s a durable Starter plan offered for $97, that includes unrestricted contacts, emails, items, funnels, and GoHighLevel For Software Companies.
Still, you’ll likely want to consider upgrading to the $297/month plan for thorough agency needs. Conversely, you can resell the GHL platform as a SaaS for $497/month.
For assistance, anticipate a vivid Facebook Team community, paid onboarding, and a done-for-you arrangement option (also paid).
There’s 24/7 real-time chat offered straight from your GHL dashboard, in addition to handy documentation for self-service assistance.
Need help setting up GHL?
Configuration plans are available for an additional cost, consisting of a $297 choice for HIPAA compliance if that’s something you call for.
You might be under the presumption that the unlimited plan includes unrestricted email performance. The numerous people that grumbled regarding service charges in their charge card for sending out an e-mail from their web servers without clear transparency.
GoHighLevel Alternatives
Overall, GoHighLevel expenses itself as a full online service system.
Although it isn’t as extensive in specific locations as some other systems, it does a great job in many domain names.
You’ll likely intend to keep up it if you’re pragmatic.
Hereof, the top alternatives to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.