I’m a big follower of all-in-one digital marketing platforms GoHighLevel Initializing.
For this details factor I’m a big follower of tools like ClickFunnels.
However hey, it’s 2025.
My search led me to GoHighLevel, in addition to various other options I’ve reviewed here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having made use of GoHighLevel, I can state it’s absolutely worth your time to hear about my experience prior to committing to a yearly membership.
I’ll keep it short, sweet, and informative.
We’ll additionally touch comparisons with GHL options like Kajabi, ClickFunnels and Systeme.io.
This way, you’ll purchase decision you will not regret.
What I such as regarding GoHighLevel
- All-in-one system: GoHighLevel combines essential sales and marketing tools to replace several standalone services.
- SMS messaging: Two-way interaction that’s even more appealing than standard e-mail.
- Robust CRM: Similar to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow devices for division, get in touch with monitoring, and personalized processes.
- Cost-efficient: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels alternatives ($ 150+/ month).
- SaaSPreneur program: Popular amongst firm proprietors for
- GoHighLevel marketing.
- Integration-friendly: Functions with Zapier, email devices, and texting platforms.
What I do not like regarding GoHighLevel
- Email broadcasts can get expensive with more customers: You pay $0.01 per email, which, with say, 30,000 customers, can blast past $300 each month. That’s extra expensive than the $297 Unlimited plan.
- Poor e-mail deliveribility: Their e-mail service is reliant on Mailgun, and people transitioning from various other email marketing software program to GoHighLevel reported a significant decrease in email deliverability. This is one considerable con that may at some point compel you out of GHL.
- Jack of all trades and a master of few? While workflow automations are respectable, alternate platforms go deeper for several of the other key features, such as course creation, community involvement, and so on. But then again the similarity Kajabi expense over $159/month to create or offer greater than 3 courses/products.
- Ideal for digital firms and software resellers: GoHighLevel’s capabilities will make one of the most feeling (and ROI) if you are doing B2B organization, not so much if you are a material maker.
Ahead of time bottomline GoHighLevel Initializing
I such as that GoHighLevel bundles a wide variety of devices under one roof covering.
For digital agencies that aren’t concentrated on fancy features, a few of these devices– like the CRM and sales funnel builder– can quickly replace platforms like ClickFunnels and Kajabi.
However, while tools for course production and subscriptions are useful, they don’t stand out as special.
You don’t have expert course development features like you locate on Kajabi or Teachable.
That stated, GoHighLevel offers endless funnels, web sites, and items starting at simply $97/month, which is a significant plus for agencies handling multiple customers or tasks.
I think this pricing framework aligns completely with their target market.
And also, I enjoy the company it gives (I can develop and manage sub-accounts for various customers under a single major account).
What Does GoHighLevel Do?
GoHighLevel intends to be a thorough system that meets the majority of your agency’s digital sales and marketing requirements.
It consists of tools for e-mail marketing, program creation, workflow automation, CRM, site and landing page building, and a lot more.
Its objective is to change all the other tools you could presently be using, and it’s not shy concerning that.
GHL is special from the majority of comparable platforms (like ClickFunnels and Kajabi) as a place for marketing companies and software program resellers.
Its pricing seems fair, also ($ 97, $297 and $497).
HighLevel Interface
The GoHighLevel dashboard has a decent design that makes it very easy to jump right in and get to work.
A lot of users discover the UI and UX messy, with features arranged illogically.
As an example:
The system has 3 separate settings panels for handling total, private, and item arrangements.
Strangely sufficient, the web links to access these core settings are scattered across opposite sides of the display– making no sense at all!
It supplies valuable progression and efficiency information, including lead resources, leads in the pipe, conversion prices, assigned tasks for details users, custom KPIs, records and even more.
Add much more information in there, and it still feels clean and well-organized.
I likewise such as that you can develop multiple dashboards if you intend to organize different reports in different dashboards.
It is also great for preserving various views for the account owner (you) and sub-accounts (your customers).
As I told you, GoHighLevel seems like it has a lot of rough edges when it comes to UI/UX, and the codebase appears to be not that tidy.
GoHighLevel Funnels
To construct a client’s internet site, make landing pages, or create a sales funnel in GoHighLevel, you must first produce a sub-account by including their information.
Hereafter, switch to the developed sub-account (” Switch over to Sub-Account”), click on Websites, and after that Funnels. No worries. It took me several tries prior to I obtained the circulation, too.
HighLevel Funnels lets you produce unrestricted sales funnels, unlike platforms like Kajabi that have restrictions.
Furthermore, there are suitable funnel templates (greater than 1,000) to get you started swiftly below.
From my experience, you will not require much experience to create landing pages and sales funnels with GoHighLevel.
You can also customize the templates on your own or have GoHighLevel do it for you.
I picked myself since I wished to create intricate, custom-made funnels from square one with its drag-and-drop builder. You simply add the actions.
Another thing right here.
GoHighLevel’s Snapshots feature allows you duplicate successful funnels to sub-accounts, conserving configuration time.
You can also replicate individual actions, split test, and modify your funnels.
Furthermore, GoHighLevel allows for trigger-based notices to keep you updated on your lead progression.
It seamlessly incorporates voice calls, SMS, and Facebook Messenger right into your funnels, furthering your lead nurturing initiatives.
And also, its visual pipeline management makes tracking leads a wind, with the alternative to immediately move underperforming causes various campaigns.
To streamline things further, GHL offers a ClickFunnels import feature for very easy funnel movement.
Web Page and Website Builder
GoHighLevel lets you produce web pages from square one or pick a template to tailor using the user-friendly drag-and-drop builder.
You are likewise totally free to add ready-made web page sections as you please. Or, utilize code to develop customized features.
It really feels as smooth as Elementor for WordPress, incidentally. Then again, Elementor uses a little bit a lot more, like:
- A bigger array of customized fonts/typography
- Robust text animations
- Extensive widget library, and
- Advanced background capabilities, such as parallax scrolling, video histories and GoHighLevel Initializing
Yet, I dare say HighLevel will suffice for lots of (most) of your customers.
The web pages can incorporate straight with your GHL sales and marketing automation features, including CRM, visit organizing, and email capture/nurturing/pipeline.
Pretty helpful!
I likewise like that you can develop “global areas” or page areas that are instantly filled out when you create new pages, conserving you time and ensuring a consistent feel and look throughout. An additional Elementor-like feature I enjoy.
With Brand Name Boards (under “Marketing > Brand Name Boards”), you can do the same for texts and other branding basics.
And, yes, the statistics page shows every little thing occurring on your sub-accounts internet site, consisting of page check outs and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you produce complex email campaigns and sequences, total with triggers and automatic follow-ups.
You can conveniently add web links in both emails and SMS texts, allowing you to track your recipients’ activities and set off computerized interactions– something I like.
You can also save, send, or routine emails for ideal times. This is terrific for reaching your target market when they’re more than likely to open.
GoHighLevel suggests Mailgun for bulk e-mails (their LC service might have reduced distribution prices).
It’s a good idea to evaluate GoHighLevel’s email deliverability before completely committing, as numerous individuals have reported around a 30% reduced distribution price compared to their previous email marketing platforms.
Now, I listened to there are over 300 adjustable email templates on HighLevel. In spite of browsing the Template Library, I was unable to locate them within a sub-account (Sub-Account Mode).
You do get fairly a variety of templates when you change to Agency Setting.
And, you can include your customized templates although you’ll have to be on the $497 per month reseller plan.
Within a sub-account, I could just see these six plain templates and the choice to produce and save email templates from the ground up (and recycle them in various other campaigns).
Below’s what one of them, the “Strategic Planning” template, looks like inside the GHL email layout editor:
Not as well substandard, however not special either.
However, I simulate that GHL integrates workflow automation into email marketing, consisting of:
- Invite and Thanks emails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split screening for conversion optimization and more.
Furthermore, real-time analytics give understandings right into your email campaign performance. And this can help you take possibilities or address any type of potential misses as they come up.
HighLevel CRM
GoHighLevel’s CRM device reminds me of ClickFunnels, which really feels extensive.
GoHighLevel consists of a customer site that permits you to track task progression and sight past communications.
Its workflow automation feature helps you improve tasks like contact monitoring, segmentation, and lead movement with your pipeline.
And also, and this is a big plus: GoHighLevel assists in appealing communications with leads via text messages (SMS/MMS), voicemail declines, and Facebook Messenger. This versatility indicates you can get in touch with different customer segments through their preferred communication channels.
Just a heads up, however– SMS fees use independently from the registration fee.
I also such as the GoHighLevel Social Organizer.
It lets you produce, save, modify, routine, article, and assess your social networks web content throughout numerous channels.
It functions like a solid replacement for social media sites scheduling devices like Buffer, SproutSocial and HootSuite– with no extra costs.
But that’s not all; the CRM device also provides a number of helpful features:
- Arrange consultations directly within the system from the Calendars tab.
- Merge multi-channel interactions to support your clients’ recommended methods of communication and relationship-building.
- Usage tags and clever listings to section clients for even more targeted campaigns.
- Include extensive client data to each entrance under the Possibility tab, providing you a more clear understanding of your potential customers, leads, and customers as they move via your visual pipeline.
- Advanced lead scoring helps prioritize lead nurturing based upon their activities along your pipeline.
And speaking of leads, let’s talk about the key products and services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL sustains tiny and extensive programs, full with memberships, communities and other relevant sources.
GHL also allows you market physical items making use of ecommerce web pages, like Systeme.io. However Dropshipping is not offered.
GoHighLevel training courses support a selection of material formats, consisting of sound, video, and documents.
This suggests you can deal with different learning designs and attract a wider variety of students.
Plus, it lets you import a program from Kajabi, including a lot more adaptability to your training course production efforts.
In my experience, committed on the internet training course tools like Kajabi, LearnWorlds, and Thinkific deal much more innovative choices. These consist of program trickling, social accounts, and progressed community structure and administration tools. Nonetheless, GHL’s offerings will suffice for numerous designers.
GoHighLevel additionally supplies course certifications and various settlement alternatives, including time payment plan and free courses.
You can easily link your training courses to your community for fast access and to improve monetization capacity.
What I particularly such as is how straightforward it is to integrate training course items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
It’s one of my go-to faves regarding Kajabi, too.
Reputation Administration
Rankings are critical online, and GoHighLevel recognizes that well.
So, it instantly sends out testimonial demands by means of text, e-mail, and QR code after a purchase.
This feature guarantees you don’t miss any kind of opportunities to build trustworthiness and trust with your target market.
You can also monitor on the internet testimonials concerning your solutions or company, permitting you to react appropriately.
For instance, you can reroute adverse feedback to a private type prior to it’s revealed.
Or, you can choose that can leave a comment based upon their rating.
This approach encourages you to engage directly with clients to resolve their concerns without harming your online reputation.
Plus, GoHighLevel streamlines points by allowing you assess client responses across numerous systems– like Yext, Google (Google My Service), and Facebook– directly from your GHL account. Pretty neat!
GoHighLevel Integrations
The system sustains basic integration alternatives throughout settlement handling, social media sites and Zapier.
In addition, the App Industry, which features both paid and cost-free application integrations, comes in Company Setting (for account proprietors) along with for your clients in sub-account setting.
I found around 265 applications throughout numerous company areas, including SMS and live chat integrations, social media, and marketing automation devices.
You can additionally integrate WhatsApp and Twilio for texting, make it possible for two-way syncing with other CRMs, and handle visits and organizing with Google Schedule.
And also, QuickBooks integration is readily available for monetary management, among other choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is among GoHighLevel’s main attractions.
Vital: You’ll need Company Setting gain access to via the Reselling tab to utilize these features.
The Unlimited Plan ($ 297/month) provides:
- Full sub-account rebranding and modification
- Unlimited customer sub-accounts at no additional cost
- API accessibility for integrating outside tools
To market these ready-to-go GHL sub-accounts at a markup, you’ll need to obtain the $497/month SaaS Pro plan.
When you do this, you can also market other software application services to your consumers (sub-accounts) at a markup.
GoHighLevel needs you to charge a minimum of $97 each month for each and every client.
This means you’ll need a minimum of 5 customers restoring regular monthly to recover cost. Any type of additional customers past that will certainly contribute directly to your earnings.
The devices you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, as well as dozens of Market applications such as AWeber, Constant Contact and Wrike.
To prosper with the GoHighLevel reseller program, add value to your sub-accounts by consisting of:
- Custom structures
- Ready-made snapshots
- Pre-built integrations
- Automated workflows
Without these additions, customers could choose GoHighLevel straight as opposed to paying your premium.
The SaaS Mode consists of white-label alternatives for apple iphone app, Android app and Desktop application.
These apps allow you handle all social networks, SMS, and e-mail from one location.
Or, you can “gray-label” a mobile application to link your GHL leads without them needing to go back to your branded GHL web pages.
In total amount, these are three various mobile apps you can choose from based upon your objectives.
Nevertheless, you need to be mindful:
- Resellers are in charge of customer support and disputes; failure to deal with issues can lead to account discontinuation.
- Resellers have to bill a minimum of $97/month per sub-account, restricting pricing adaptability.
- Offering lifetime gain access to for a single charge is prohibited without prior approval.
GoHighLevel Pricing and Assistance Plans
I like that HighLevel’s support is available right from the dashboard (the Aid and live chat switches on the leading right and bottom left).
Once you enroll in a trial, you acquire free access to a welcome training course, onboarding video tutorials, and a phone number for assistance. And indeed, they really answer!
As for payment plans, there’s a durable Starter plan offered for $97, which includes limitless get in touches with, e-mails, products, funnels, and GoHighLevel Initializing.
Still, you’ll likely intend to think about upgrading to the $297/month prepare for detailed firm demands. Conversely, you can resell the GHL system as a SaaS for $497/month.
For assistance, expect a lively Facebook Team community, paid onboarding, and a done-for-you configuration choice (also paid).
There’s 24/7 online chat offered directly from your GHL control panel, in addition to practical paperwork for self-service support.
Need help configuring GHL?
Arrangement plans are offered for an additional price, including a $297 alternative for HIPAA compliance if that’s something you call for.
You may be under the presumption that the unlimited plan features unrestricted email functionality. The various people that grumbled regarding additional charges in their charge card for sending an e-mail from their web servers without clear openness.
GoHighLevel Alternatives
Altogether, GoHighLevel costs itself as a complete online business platform.
Although it isn’t as thorough in certain areas as a few other platforms, it does an excellent work in many domains.
You’ll likely want to keep up it if you’re practical.
Hereof, the leading options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.