I’m a big fan of all-in-one digital selling platforms GoHighLevel Advanced API.
For this details factor I’m a huge follower of devices like ClickFunnels.
However hey, it’s 2025.
My search led me to GoHighLevel, along with various other choices I have actually evaluated here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually utilized GoHighLevel, I can say it’s absolutely worth your time to read about my experience before committing to a yearly membership.
I’ll keep it short, pleasant, and informative.
We’ll additionally tap comparisons with GHL alternatives like Kajabi, ClickFunnels and Systeme.io.
This way, you’ll make a buy choice you won’t be sorry for.
What I like concerning GoHighLevel
- All-in-one system: GoHighLevel integrates vital sales and marketing tools to replace numerous standalone options.
- SMS messaging: Two-way communication that’s even more appealing than standard e-mail.
- Robust CRM: Equivalent to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Strong workflow tools for segmentation, get in touch with monitoring, and custom processes.
- Cost-efficient: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels choices ($ 150+/ month).
- SaaSPreneur program: Popular amongst firm proprietors for
- GoHighLevel reselling.
- Integration-friendly: Works with Zapier, e-mail devices, and texting systems.
What I do not like regarding GoHighLevel
- Email broadcasts can obtain pricey with more clients: You pay $0.01 per email, which, with say, 30,000 subscribers, can blow up previous $300 per month. That’s much more pricey than the $297 Unlimited plan.
- Poor email deliveribility: Their e-mail service is reliant on Mailgun, and individuals transitioning from other email marketing software program to GoHighLevel reported a considerable drop in e-mail deliverability. This is one considerable con that may at some point require you out of GHL.
- Jack of all professions and a master of couple of? While workflow automations are respectable, alternate systems go deeper for numerous of the other key features, such as course creation, community engagement, etc. But then again the likes of Kajabi price over $159/month to produce or offer more than 3 courses/products.
- Perfect for digital agencies and software program resellers: GoHighLevel’s capabilities will certainly make one of the most feeling (and ROI) if you are doing B2B company, not so much if you are a material developer.
Ahead of time bottomline GoHighLevel Advanced API
I like that GoHighLevel bundles a large range of devices under one roofing.
For digital companies that aren’t concentrated on showy features, a few of these tools– like the CRM and sales funnel builder– can quickly replace platforms like ClickFunnels and Kajabi.
Nonetheless, while tools for program creation and subscriptions are useful, they do not stand apart as unique.
You do not have professional program production features like you locate on Kajabi or Teachable.
That stated, GoHighLevel supplies unlimited funnels, websites, and products starting at just $97/month, which is a huge plus for companies handling multiple customers or tasks.
I believe this pricing framework aligns perfectly with their target market.
And also, I enjoy the company it provides (I can develop and handle sub-accounts for different clients under a single main account).
What Does GoHighLevel Do?
GoHighLevel intends to be a thorough platform that fulfills a lot of your company’s digital sales and marketing needs.
It consists of tools for email marketing, program development, workflow automation, CRM, web site and landing page structure, and more.
Its objective is to replace all the various other devices you could presently be using, and it’s not reluctant regarding that.
GHL is special from a lot of comparable systems (like ClickFunnels and Kajabi) as a location for marketing agencies and software resellers.
Its pricing appears reasonable, too ($ 97, $297 and $497).
HighLevel User interface
The GoHighLevel control panel has a respectable format that makes it simple to leap right in and get to work.
A lot of individuals discover the UI and UX messy, with features arranged illogically.
As an example:
The system has three separate setups panels for handling total, individual, and product setups.
Oddly enough, the web links to access these core settings are spread across opposite sides of the screen– making no sense at all!
It supplies useful progress and performance information, consisting of lead resources, leads in the pipe, conversion rates, designated jobs for certain users, personalized KPIs, reports and more.
Include much more data therein, and it still feels tidy and efficient.
I additionally such as that you can produce numerous dashboards if you intend to arrange different records in different control panels.
It is likewise terrific for keeping various views for the account proprietor (you) and sub-accounts (your clients).
As I told you, GoHighLevel seems like it has a great deal of harsh sides when it pertains to UI/UX, and the codebase seems to be not that clean.
GoHighLevel Funnels
To construct a customer’s site, make landing pages, or create a sales funnel in GoHighLevel, you have to initially produce a sub-account by including their information.
Hereafter, switch over to the developed sub-account (” Change to Sub-Account”), click on Sites, and after that Funnels. No fears. It took me several shots prior to I got the flow, as well.
HighLevel Funnels allows you produce limitless sales funnels, unlike systems like Kajabi that have limits.
In addition, there are decent funnel templates (more than 1,000) to get you began swiftly below.
From my experience, you will not require much expertise to produce landing pages and sales funnels with GoHighLevel.
You can also tailor the templates on your own or have GoHighLevel do it for you.
I picked myself since I wished to develop intricate, custom funnels from square one with its drag-and-drop builder. You just add the actions.
Something else here.
GoHighLevel’s Snapshots feature allows you clone effective funnels to sub-accounts, conserving arrangement time.
You can additionally copy private actions, split examination, and edit your funnels.
Furthermore, GoHighLevel permits trigger-based notices to keep you upgraded on your lead development.
It effortlessly incorporates voice telephone calls, SMS, and Facebook Carrier right into your funnels, furthering your lead nurturing initiatives.
And also, its aesthetic pipeline monitoring makes tracking leads a wind, with the option to immediately relocate underperforming results in various campaigns.
To streamline things additionally, GHL supplies a ClickFunnels import feature for very easy funnel movement.
Page and Website Builder
GoHighLevel allows you produce web pages from square one or choose a template to personalize using the instinctive drag-and-drop builder.
You are also free to include ready-made page sections as you please. Or, make use of code to develop customized features.
It really feels as smooth as Elementor for WordPress, incidentally. However, Elementor provides a bit a lot more, like:
- A wider array of custom-made fonts/typography
- Durable message animations
- Extensive widget library, and
- Advanced history capacities, such as parallax scrolling, video backgrounds and GoHighLevel Advanced API
Yet, I dare say HighLevel will certainly suffice for many (most) of your customers.
The web pages can incorporate straight with your GHL sales and marketing automation features, consisting of CRM, consultation organizing, and e-mail capture/nurturing/pipeline.
Pretty handy!
I additionally such as that you can develop “global sections” or web page areas that are instantly filled out when you create new web pages, conserving you time and guaranteeing a constant feel and look throughout. Another Elementor-like feature I love.
With Brand Name Boards (under “Marketing > Brand Name Boards”), you can do the exact same for texts and various other branding fundamentals.
And, yes, the stats web page reveals every little thing taking place on your sub-accounts website, consisting of web page brows through and sales.
Email Marketing
For email marketing automation, GoHighLevel lets you create complex email campaigns and sequences, total with triggers and automated follow-ups.
You can conveniently include web links in both emails and SMS messages, permitting you to track your recipients’ activities and activate automated communications– something I such as.
You can likewise conserve, send out, or routine e-mails for ideal times. This is terrific for reaching your target market when they’re more than likely to open up.
GoHighLevel recommends Mailgun for bulk e-mails (their LC service might have reduced shipment rates).
It’s wise to examine GoHighLevel’s e-mail deliverability prior to completely devoting, as many customers have actually reported around a 30% reduced distribution rate contrasted to their previous e-mail marketing systems.
Now, I heard there more than 300 customizable email templates on HighLevel. In spite of browsing the Template Library, I was unable to locate them within a sub-account (Sub-Account Mode).
You do get quite a variety of templates when you switch over to Firm Setting.
And, you can include your custom-made templates although you’ll need to get on the $497 monthly reseller plan.
Within a sub-account, I might only see these 6 ordinary templates and the option to produce and conserve e-mail templates from scratch (and recycle them in various other campaigns).
Below’s what one of them, the “Strategic Planning” template, appears like inside the GHL email layout editor:
Not too shabby, yet not unique either.
Nevertheless, I do like that GHL incorporates workflow automation right into email marketing, including:
- Invite and Thank You e-mails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split screening for conversion optimization and more.
Furthermore, real-time analytics provide understandings right into your e-mail campaign performance. And this can assist you seize chances or address any type of potential misses as they turn up.
HighLevel CRM
GoHighLevel’s CRM device reminds me of ClickFunnels, which really feels thorough.
GoHighLevel consists of a client site that permits you to track task progress and view past interactions.
Its workflow automation feature helps you streamline jobs like get in touch with monitoring, segmentation, and lead motion through your pipeline.
Plus, and this is a huge and also: GoHighLevel helps with engaging interactions with leads via sms message (SMS/MMS), voicemail declines, and Facebook Messenger. This adaptability indicates you can get in touch with different consumer sectors through their chosen communication channels.
Just a heads up, though– SMS fees apply individually from the subscription fee.
I likewise such as the GoHighLevel Social Coordinator.
It lets you develop, conserve, modify, timetable, message, and examine your social networks content throughout different channels.
It works like a strong substitute for social media sites organizing tools like Buffer, SproutSocial and HootSuite– without any additional costs.
But that’s not all; the CRM device likewise provides a number of helpful features:
- Schedule appointments directly within the system from the Calendars tab.
- Merge multi-channel communications to sustain your customers’ recommended approaches of communication and relationship-building.
- Usage tags and clever checklists to segment customers for even more targeted campaigns.
- Add comprehensive consumer information per entry under the Chance tab, providing you a clearer understanding of your potential customers, leads, and clients as they move through your aesthetic pipe.
- Advanced lead scoring assists prioritize lead nurturing based on their actions along your pipeline.
And talking leads, allow’s discuss the essential services and products you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL sustains small and comprehensive programs, full with subscriptions, communities and various other associated sources.
GHL also allows you sell physical products utilizing shopping pages, like Systeme.io. Yet Dropshipping is not readily available.
GoHighLevel courses support a selection of content styles, consisting of sound, video, and papers.
This suggests you can accommodate various learning designs and attract a broader series of students.
Plus, it allows you import a course from Kajabi, adding even more flexibility to your program development efforts.
In my experience, dedicated on-line training course tools like Kajabi, LearnWorlds, and Thinkific offer more advanced options. These consist of program trickling, social accounts, and advanced community structure and monitoring tools. However, GHL’s offerings will certainly be sufficient for many designers.
GoHighLevel also supplies program certifications and different payment choices, consisting of time payment plan and free courses.
You can conveniently link your courses to your community for quick gain access to and to enhance money making capacity.
What I particularly such as is how simple it is to integrate course items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and extra.
It’s one of my best faves about Kajabi, too.
Reputation Management
Rankings are important online, and GoHighLevel comprehends that well.
So, it instantly sends out review demands via text, email, and QR code after a purchase.
This feature ensures you do not miss any opportunities to construct reliability and trust with your target market.
You can additionally monitor on-line evaluations regarding your solutions or service, allowing you to respond appropriately.
For instance, you can reroute negative responses to an exclusive type before it’s made public.
Or, you can pick who can leave a remark based upon their rating.
This approach empowers you to involve directly with customers to solve their concerns without harming your online reputation.
Plus, GoHighLevel streamlines points by allowing you assess customer feedback across numerous platforms– like Yext, Google (Google My Organization), and Facebook– straight from your GHL account. Pretty neat!
GoHighLevel Integrations
The system sustains standard integration alternatives across settlement handling, social media and Zapier.
Additionally, the Application Industry, which features both paid and totally free application integrations, comes in Company Mode (for account owners) as well as for your clients in sub-account mode.
I located around 265 applications throughout different business areas, consisting of SMS and live chat integrations, social media, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for texting, enable two-way syncing with other CRMs, and manage appointments and organizing with Google Calendar.
Plus, QuickBooks integration is available for economic management, among other alternatives.
HighLevel Reselling and SaaSpreneur Program
The reseller program is among GoHighLevel’s piece de resistances.
Important: You’ll need Firm Setting access with the Reselling tab to make use of these features.
The Unlimited Plan ($ 297/month) provides:
- Full sub-account rebranding and customization
- Unrestricted customer sub-accounts at no additional expense
- API accessibility for integrating external devices
To market these ready-to-go GHL sub-accounts at a markup, you’ll need to obtain the $497/month SaaS Pro plan.
When you do this, you can likewise re-sell various other software program solutions to your consumers (sub-accounts) at a markup.
GoHighLevel needs you to bill a minimum of $97 per month for every customer.
This indicates you’ll need a minimum of five clients restoring month-to-month to break even. Any type of added customers past that will add directly to your earnings.
The tools you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, along with lots of Industry apps such as AWeber, Constant Contact and Wrike.
To succeed with the GoHighLevel reseller program, include value to your sub-accounts by including:
- Personalized structures
- Prefabricated snapshots
- Pre-built integrations
- Automated workflows
Without these additions, customers might choose GoHighLevel directly instead of paying your costs.
The SaaS Mode consists of white-label alternatives for apple iphone app, Android app and Desktop computer application.
These apps let you handle all social media, SMS, and e-mail from one place.
Or, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your branded GHL web pages.
In total amount, these are 3 various mobile apps you can pick from based upon your goals.
However, you need to be aware:
- Resellers are accountable for customer support and disagreements; failure to solve issues can result in account discontinuation.
- Resellers should charge at least $97/month per sub-account, limiting pricing adaptability.
- Selling lifetime access for an one-time charge is banned without prior approval.
GoHighLevel Pricing and Support Plans
I such as that HighLevel’s assistance is readily available right from the dashboard (the Assistance and live conversation buttons on the leading right and lower left).
Once you register for a trial, you get free access to a welcome program, onboarding video tutorials, and a phone number for assistance. And yes, they really address!
As for layaway plan, there’s a robust Starter plan available for $97, which includes unrestricted contacts, e-mails, products, funnels, and GoHighLevel Advanced API.
Still, you’ll likely intend to think about updating to the $297/month prepare for thorough agency needs. Alternatively, you can market the GHL platform as a SaaS for $497/month.
For assistance, anticipate a dynamic Facebook Team community, paid onboarding, and a done-for-you configuration alternative (additionally paid).
There’s 24/7 real-time conversation available directly from your GHL dashboard, in addition to handy documents for self-service aid.
Need assistance configuring GHL?
Arrangement plans are readily available for an added price, including a $297 option for HIPAA compliance if that’s something you need.
You might be under the assumption that the unlimited plan comes with unrestricted e-mail performance. The various individuals who grumbled regarding additional charges in their credit card for sending an email from their servers without clear transparency.
GoHighLevel Alternatives
Altogether, GoHighLevel bills itself as a total online company system.
Although it isn’t as detailed in details areas as a few other platforms, it does an excellent task in most domains.
You’ll likely want to keep up it if you’re pragmatic.
In this regard, the top alternatives to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.