I’m a large fan of all-in-one digital marketing platforms GoHighLevel Custom Audience.
For this particular factor I’m a large fan of tools like ClickFunnels.
But hey, it’s 2025.
My search led me to GoHighLevel, along with other options I have actually evaluated here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually used GoHighLevel, I can claim it’s most definitely worth your time to hear about my experience prior to devoting to a yearly subscription.
I’ll keep it short, sweet, and informative.
We’ll also tap comparisons with GHL options like Kajabi, ClickFunnels and Systeme.io.
This way, you’ll make a buy decision you will not be sorry for.
What I such as about GoHighLevel
- All-in-one platform: GoHighLevel incorporates crucial sales and marketing tools to change several standalone options.
- SMS messaging: Two-way interaction that’s even more interesting than typical email.
- Durable CRM: Comparable to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow devices for segmentation, get in touch with administration, and customized procedures.
- Cost-efficient: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels alternatives ($ 150+/ month).
- SaaSPreneur program: Popular amongst agency proprietors for
- GoHighLevel re-selling.
- Integration-friendly: Works with Zapier, e-mail tools, and texting platforms.
What I do not such as concerning GoHighLevel
- Email programs can get expensive with even more clients: You pay $0.01 per email, which, with say, 30,000 customers, can blast previous $300 per month. That’s more costly than the $297 Unlimited plan.
- Poor e-mail deliveribility: Their e-mail solution is reliant on Mailgun, and people transitioning from various other email marketing software application to GoHighLevel reported a substantial decrease in e-mail deliverability. This is one considerable disadvantage that may eventually require you out of GHL.
- Jack of all professions and a master of few? While workflow automations are pretty good, alternate platforms go deeper for numerous of the various other crucial functions, such as course production, community interaction, etc. But then again the similarity Kajabi price over $159/month to create or offer more than 3 courses/products.
- Suitable for digital firms and software application resellers: GoHighLevel’s capabilities will make one of the most sense (and ROI) if you are doing B2B company, not so much if you are a web content maker.
Upfront bottomline GoHighLevel Custom Audience
I like that GoHighLevel packages a variety of tools under one roofing system.
For digital companies that aren’t focused on flashy features, some of these tools– like the CRM and sales funnel builder– can easily replace platforms like ClickFunnels and Kajabi.
Nevertheless, while devices for course production and memberships are useful, they don’t attract attention as special.
You do not have expert training course development features like you find on Kajabi or Teachable.
That claimed, GoHighLevel offers endless funnels, websites, and items starting at just $97/month, which is a massive plus for firms taking care of numerous customers or jobs.
I assume this pricing structure lines up completely with their target market.
And also, I enjoy the company it offers (I can produce and manage sub-accounts for different customers under a solitary main account).
What Does GoHighLevel Do?
GoHighLevel aims to be an extensive system that satisfies most of your company’s digital sales and marketing requirements.
It includes devices for email marketing, course production, workflow automation, CRM, website and landing page building, and a lot more.
Its objective is to replace all the various other tools you may currently be using, and it’s not timid about that.
GHL is distinct from many comparable platforms (like ClickFunnels and Kajabi) as an area for marketing companies and software application resellers.
Its pricing appears reasonable, also ($ 97, $297 and $497).
HighLevel User interface
The GoHighLevel control panel has a suitable format that makes it very easy to jump right in and reach function.
Most users find the UI and UX cluttered, with features prepared illogically.
As an example:
The system has 3 different setups panels for managing overall, individual, and product setups.
Oddly enough, the links to gain access to these core setups are scattered throughout opposite sides of the screen– making no sense in any way!
It gives important development and efficiency information, consisting of lead sources, leads in the pipe, conversion prices, designated jobs for specific customers, custom-made KPIs, reports and even more.
Include extra information therein, and it still really feels clean and well-organized.
I likewise such as that you can produce several dashboards if you intend to organize different reports in separate dashboards.
It is likewise great for maintaining different views for the account owner (you) and sub-accounts (your customers).
As I informed you, GoHighLevel seems like it has a lot of rough edges when it involves UI/UX, and the codebase appears to be not that tidy.
GoHighLevel Funnels
To develop a customer’s website, make landing pages, or develop a sales funnel in GoHighLevel, you have to initially produce a sub-account by adding their details.
After this, change to the developed sub-account (” Switch to Sub-Account”), click Websites, and afterwards Funnels. No worries. It took me a number of shots before I obtained the flow, as well.
HighLevel Funnels lets you create endless sales funnels, unlike systems like Kajabi that have limitations.
Additionally, there are good funnel templates (greater than 1,000) to obtain you started rapidly right here.
From my experience, you won’t require much expertise to produce landing pages and sales funnels with GoHighLevel.
You can additionally personalize the templates yourself or have GoHighLevel do it for you.
I chose myself since I wished to create sophisticated, custom-made funnels from scratch with its drag-and-drop builder. You just include the steps.
Another thing below.
GoHighLevel’s Snapshots feature allows you clone successful funnels to sub-accounts, conserving arrangement time.
You can likewise copy private actions, split test, and modify your funnels.
Additionally, GoHighLevel allows for trigger-based notifications to maintain you upgraded on your lead development.
It flawlessly incorporates voice phone calls, SMS, and Facebook Carrier right into your funnels, advancing your lead supporting initiatives.
And also, its visual pipe monitoring makes monitoring leads a wind, with the option to automatically relocate underperforming results in different campaigns.
To simplify things additionally, GHL uses a ClickFunnels import feature for very easy funnel movement.
Page and Website Builder
GoHighLevel lets you develop web pages from scratch or pick a template to tailor using the instinctive drag-and-drop builder.
You are also totally free to add prefabricated web page sections as you please. Or, make use of code to develop custom-made features.
It feels as smooth as Elementor for WordPress, incidentally. Then again, Elementor supplies a little bit more, like:
- A larger array of personalized fonts/typography
- Durable text animations
- Considerable widget library, and
- Advanced history abilities, such as parallax scrolling, video histories and GoHighLevel Custom Audience
Yet, I dare say HighLevel will certainly be sufficient for lots of (most) of your clients.
The pages can integrate directly with your GHL sales and marketing automation features, consisting of CRM, visit organizing, and e-mail capture/nurturing/pipeline.
Pretty convenient!
I likewise like that you can create “worldwide sections” or web page areas that are instantly filled out when you produce brand-new pages, saving you time and guaranteeing a constant look throughout. An additional Elementor-like function I enjoy.
With Brand Boards (under “Marketing > Brand Name Boards”), you can do the same for messages and other branding essentials.
And, yes, the stats page reveals whatever occurring on your sub-accounts internet site, consisting of web page gos to and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you develop elaborate email campaigns and series, complete with triggers and automated follow-ups.
You can conveniently include web links in both e-mails and SMS texts, enabling you to track your receivers’ actions and trigger automatic communications– something I like.
You can likewise conserve, send, or schedule e-mails for optimum times. This is fantastic for reaching your target market when they’re most likely to open.
GoHighLevel suggests Mailgun for mass e-mails (their LC service may have lower distribution prices).
It’s important to examine GoHighLevel’s email deliverability prior to totally devoting, as lots of individuals have actually reported around a 30% lower delivery rate contrasted to their previous email marketing platforms.
Now, I listened to there are over 300 adjustable e-mail templates on HighLevel. Despite browsing the Template Library, I was not able to find them within a sub-account (Sub-Account Setting).
You do obtain rather a selection of templates when you change to Firm Mode.
And, you can add your tailor-made templates although you’ll need to get on the $497 monthly reseller plan.
Within a sub-account, I can only see these six simple templates and the alternative to develop and conserve email templates from the ground up (and recycle them in various other campaigns).
Right here’s what one of them, the “Strategic Preparation” template, looks like inside the GHL email style editor:
Not too shabby, but not special either.
Nonetheless, I simulate that GHL integrates workflow automation into e-mail marketing, including:
- Welcome and Thanks e-mails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split testing for conversion optimization and more.
In addition, real-time analytics provide insights into your email campaign performance. And this can assist you take chances or attend to any possible misses out on as they come up.
HighLevel CRM
GoHighLevel’s CRM device reminds me of ClickFunnels, which really feels thorough.
GoHighLevel includes a customer site that permits you to track job progression and view past interactions.
Its workflow automation feature assists you enhance tasks like get in touch with management, division, and lead motion through your pipeline.
Plus, and this is a big and also: GoHighLevel facilitates engaging communications with leads via text (SMS/MMS), voicemail drops, and Facebook Messenger. This flexibility means you can connect with different client sections via their liked communication channels.
Just a direct, though– SMS fees apply individually from the membership fee.
I also such as the GoHighLevel Social Organizer.
It allows you create, save, edit, timetable, blog post, and assess your social media content throughout different channels.
It works like a strong replacement for social media sites organizing devices like Buffer, SproutSocial and HootSuite– with no extra costs.
Yet that’s not all; the CRM tool additionally supplies numerous practical features:
- Arrange consultations straight within the system from the Calendars tab.
- Combine multi-channel communications to sustain your clients’ favored methods of interaction and relationship-building.
- Use tags and smart listings to segment customers for even more targeted campaigns.
- Add extensive client information to every entry under the Possibility tab, giving you a clearer understanding of your leads, leads, and consumers as they relocate through your aesthetic pipeline.
- Advanced lead scoring aids prioritize lead nurturing based on their activities along your pipe.
And talking leads, allow’s speak about the crucial products and services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports tiny and detailed programs, complete with subscriptions, communities and other associated resources.
GHL additionally lets you market physical products using shopping web pages, like Systeme.io. However Dropshipping is not available.
GoHighLevel programs support a selection of content styles, including audio, video, and papers.
This implies you can deal with various learning designs and attract a wider variety of pupils.
Plus, it lets you import a program from Kajabi, adding much more versatility to your course creation efforts.
In my experience, devoted on-line course devices like Kajabi, LearnWorlds, and Thinkific offer a lot more innovative alternatives. These consist of program leaking, social profiles, and advanced community building and administration devices. Nevertheless, GHL’s offerings will certainly be adequate for many developers.
GoHighLevel likewise offers training course certifications and various settlement choices, consisting of installment plans and free courses.
You can conveniently connect your training courses to your community for fast gain access to and to improve monetization possibility.
What I particularly like is exactly how simple it is to incorporate course items straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
It’s one of my best favorites concerning Kajabi, also.
Credibility Administration
Scores are crucial online, and GoHighLevel understands that well.
So, it instantly sends out evaluation requests using text, email, and QR code after a transaction.
This feature ensures you do not miss out on any type of opportunities to build reliability and trust with your audience.
You can likewise keep an eye on on-line evaluations about your services or business, permitting you to react suitably.
For example, you can reroute unfavorable responses to a personal type before it’s revealed.
Or, you can choose that can leave a comment based upon their ranking.
This method empowers you to engage straight with clients to solve their concerns without harming your track record.
Plus, GoHighLevel simplifies things by letting you assess customer responses throughout numerous platforms– like Yext, Google (Google My Company), and Facebook– directly from your GHL account. Pretty neat!
GoHighLevel Integrations
The platform sustains standard integration choices across repayment handling, social media sites and Zapier.
Furthermore, the Application Industry, which features both paid and free app integrations, comes in Firm Mode (for account owners) in addition to for your clients in sub-account mode.
I located around 265 apps throughout different company areas, including SMS and live chat integrations, social media sites, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for texting, make it possible for two-way syncing with various other CRMs, and take care of appointments and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for financial monitoring, among other options.
HighLevel Reselling and SaaSpreneur Program
The reseller program is among GoHighLevel’s main attractions.
Essential: You’ll require Firm Mode accessibility with the Reselling tab to use these features.
The Unlimited Plan ($ 297/month) provides:
- Full sub-account rebranding and personalization
- Unlimited client sub-accounts at no extra price
- API accessibility for integrating outside devices
To resell these ready-to-go GHL sub-accounts at a markup, you’ll require to obtain the $497/month SaaS Pro plan.
When you do this, you can also market other software program services to your clients (sub-accounts) at a markup.
GoHighLevel requires you to charge a minimum of $97 monthly for each customer.
This indicates you’ll need at least five customers renewing month-to-month to break even. Any added clients beyond that will contribute directly to your revenue.
The devices you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, in addition to loads of Marketplace apps such as AWeber, Constant Contact and Wrike.
To succeed with the GoHighLevel reseller program, include worth to your sub-accounts by consisting of:
- Custom-made frameworks
- Prefabricated snapshots
- Pre-built integrations
- Automated workflows
Without these additions, clients may select GoHighLevel directly as opposed to paying your costs.
The SaaS Mode consists of white-label choices for apple iphone application, Android application and Desktop app.
These applications allow you handle all social networks, SMS, and email from one location.
Or, you can “gray-label” a mobile application to connect your GHL leads without them requiring to go back to your top quality GHL web pages.
In overall, these are three various mobile applications you can choose from based on your goals.
However, you need to be conscious:
- Resellers are in charge of client support and conflicts; failure to fix issues can lead to account discontinuation.
- Resellers should charge at the very least $97/month per sub-account, limiting pricing adaptability.
- Offering lifetime gain access to for a single cost is restricted without previous authorization.
GoHighLevel Pricing and Support Plans
I like that HighLevel’s assistance is offered right from the control panel (the Assistance and live conversation switches on the top right and bottom left).
When you register for a trial, you obtain free access to a welcome training course, onboarding video tutorials, and a contact number for support. And indeed, they in fact respond to!
When it comes to payment plans, there’s a robust Starter plan available for $97, which includes endless calls, e-mails, items, funnels, and GoHighLevel Custom Audience.
Still, you’ll likely want to think about upgrading to the $297/month prepare for comprehensive agency requirements. Additionally, you can resell the GHL system as a SaaS for $497/month.
For support, expect a vibrant Facebook Team community, paid onboarding, and a done-for-you configuration alternative (also paid).
There’s 24/7 online conversation offered straight from your GHL dashboard, together with practical paperwork for self-service help.
Required help setting up GHL?
Arrangement plans are readily available for an added price, consisting of a $297 option for HIPAA conformity if that’s something you require.
You might be under the assumption that the unlimited plan features unlimited e-mail functionality. The numerous people who complained regarding surcharges in their bank card for sending an email from their web servers without clear transparency.
GoHighLevel Alternatives
All in all, GoHighLevel costs itself as a total online business system.
Although it isn’t as detailed in details locations as some other systems, it does a good job in the majority of domains.
You’ll likely wish to keep up it if you’re practical.
In this regard, the leading choices to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.