GoHighLevel Custom Objects – Everything Your Agency Needs!

I’m a big fan of all-in-one digital marketing platforms GoHighLevel Custom Objects.

For this particular factor I’m a big fan of tools like ClickFunnels.

But hey, it’s 2025.

My search led me to GoHighLevel, along with various other options I have actually assessed right here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.

Having used GoHighLevel, I can claim it’s most definitely worth your time to read about my experience before committing to an annual registration.

I’ll keep it short, pleasant, and insightful.

We’ll also tap comparisons with GHL options like Kajabi, ClickFunnels and Systeme.io.

This way, you’ll purchase choice you will not be sorry for.

What I such as about GoHighLevel

• All-in-one system: GoHighLevel combines important sales and marketing devices to change numerous standalone remedies.
• SMS messaging: Two-way interaction that’s even more interesting than standard e-mail.
• Durable CRM: Comparable to ActiveCampaign and ClickFunnels in features.
• Advanced automation: Solid workflow devices for segmentation, contact management, and personalized processes.
• Cost-efficient: Plans from $97-$ 497/month, affordable with Kajabi and ClickFunnels choices ($ 150+/ month).
• SaaSPreneur program: Popular amongst firm owners for
• GoHighLevel marketing.
• Integration-friendly: Works with Zapier, e-mail tools, and texting platforms.

What I don’t such as regarding GoHighLevel

• Email broadcasts can get pricey with more clients: You pay $0.01 per email, which, with say, 30,000 clients, can blow up previous $300 monthly. That’s more costly than the $297 Unlimited plan.
• Poor e-mail deliveribility: Their e-mail solution is reliant on Mailgun, and individuals transitioning from various other email marketing software program to GoHighLevel reported a significant drop in email deliverability. This is one substantial disadvantage that may ultimately compel you out of GHL.
• Jack of all professions and a master of few? While workflow automations are respectable, different platforms go deeper for several of the other crucial features, such as training course creation, community interaction, etc. But then again the likes of Kajabi expense over $159/month to produce or market more than 3 courses/products.
• Perfect for digital firms and software resellers: GoHighLevel’s capacities will certainly make the most sense (and ROI) if you are doing B2B service, not a lot if you are a content developer.

Upfront bottomline GoHighLevel Custom Objects

I such as that GoHighLevel bundles a variety of devices under one roof covering.

For digital companies that aren’t focused on fancy features, a few of these tools– like the CRM and sales funnel builder– can easily replace platforms like ClickFunnels and Kajabi.

Nevertheless, while devices for course production and memberships are practical, they do not stick out as unique.

You do not have professional training course development features like you find on Kajabi or Teachable.

That said, GoHighLevel supplies endless funnels, sites, and products starting at simply $97/month, which is a substantial plus for firms managing numerous customers or jobs.

I think this pricing structure straightens perfectly with their target market.

And also, I like the organization it gives (I can develop and handle sub-accounts for different clients under a single primary account).

What Does GoHighLevel Do?

GoHighLevel aims to be a thorough platform that meets a lot of your agency’s digital sales and marketing demands.

It includes devices for e-mail marketing, training course production, workflow automation, CRM, website and landing page building, and a lot more.

Its objective is to change all the various other tools you could presently be using, and it’s not timid about that.

GHL is distinct from a lot of comparable platforms (like ClickFunnels and Kajabi) as a place for marketing companies and software program resellers.

Its pricing appears fair, also ($ 97, $297 and $497).

HighLevel User interface

The GoHighLevel control panel has a good format that makes it simple to leap right in and get to function.

Many individuals find the UI and UX chaotic, with features organized illogically.

As an example:

The platform has three separate settings panels for handling total, specific, and item setups.

Strangely sufficient, the web links to gain access to these core settings are scattered throughout contrary sides of the screen– making no feeling in any way!

It offers important progress and efficiency information, consisting of lead resources, leads in the pipe, conversion rates, designated tasks for particular users, custom KPIs, reports and even more.

Add a lot more data therein, and it still really feels tidy and well-organized.

I also such as that you can produce several dashboards if you intend to arrange various reports in separate control panels.

It is also fantastic for preserving different sights for the account owner (you) and sub-accounts (your consumers).

As I informed you, GoHighLevel seems like it has a lot of harsh edges when it pertains to UI/UX, and the codebase seems to be not that clean.

GoHighLevel Funnels

To construct a customer’s website, make landing pages, or create a sales funnel in GoHighLevel, you need to initially create a sub-account by adding their information.

Hereafter, switch over to the created sub-account (” Switch over to Sub-Account”), click on Websites, and afterwards Funnels. No worries. It took me several tries prior to I obtained the flow, too.

HighLevel Funnels allows you create unrestricted sales funnels, unlike systems like Kajabi that have limitations.

In addition, there are respectable funnel templates (more than 1,000) to get you began quickly below.

From my experience, you won’t require much proficiency to develop landing pages and sales funnels with GoHighLevel.

You can additionally personalize the templates yourself or have GoHighLevel do it for you.

I selected myself because I intended to develop intricate, personalized funnels from the ground up with its drag-and-drop builder. You simply add the steps.

Something else here.

GoHighLevel’s Snapshots feature allows you duplicate effective funnels to sub-accounts, saving setup time.

You can also copy private steps, split examination, and modify your funnels.

Furthermore, GoHighLevel enables trigger-based alerts to maintain you upgraded on your lead development.

It effortlessly integrates voice phone calls, SMS, and Facebook Carrier into your funnels, furthering your lead supporting efforts.

Plus, its aesthetic pipeline management makes monitoring leads a wind, with the option to instantly move underperforming brings about different campaigns.

To streamline things even more, GHL uses a ClickFunnels import feature for simple funnel migration.

Web Page and Website Builder

GoHighLevel lets you produce web pages from scratch or choose a template to personalize utilizing the intuitive drag-and-drop builder.

You are likewise free to add ready-made page sections as you please. Or, use code to produce customized features.

It really feels as smooth as Elementor for WordPress, incidentally. Then again, Elementor offers a little bit a lot more, like:

• A broader selection of personalized fonts/typography
• Robust message animations
• Comprehensive widget collection, and
• Advanced history capabilities, such as parallax scrolling, video backgrounds and GoHighLevel Custom Objects

Yet, I dare say HighLevel will suffice for many (most) of your clients.

The web pages can integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment organizing, and e-mail capture/nurturing/pipeline.

Pretty useful!

I also such as that you can produce “international areas” or web page sections that are immediately filled in when you create brand-new web pages, conserving you time and making sure a consistent feel and look throughout. An additional Elementor-like function I love.

With Brand Boards (under “Marketing > Brand Name Boards”), you can do the exact same for messages and various other branding essentials.

And, yes, the stats page reveals every little thing happening on your sub-accounts site, including web page gos to and sales.

Email Marketing

For email marketing automation, GoHighLevel lets you develop elaborate email campaigns and sequences, complete with triggers and automated follow-ups.

You can easily add links in both e-mails and SMS messages, allowing you to track your recipients’ actions and activate automatic interactions– something I such as.

You can additionally save, send, or routine emails for optimal times. This is terrific for reaching your audience when they’re most likely to open up.

GoHighLevel suggests Mailgun for bulk e-mails (their LC solution may have reduced delivery prices).

It’s a good idea to test GoHighLevel’s e-mail deliverability before totally devoting, as numerous users have actually reported around a 30% reduced shipment rate contrasted to their previous email marketing platforms.

Now, I heard there are over 300 customizable e-mail templates on HighLevel. Regardless of looking the Template Library, I was incapable to situate them within a sub-account (Sub-Account Mode).

You do get fairly a variety of templates when you switch to Firm Setting.

And, you can add your customized templates although you’ll have to get on the $497 monthly reseller plan.

Within a sub-account, I could only see these 6 simple templates and the choice to develop and conserve e-mail templates from the ground up (and recycle them in other campaigns).

Here’s what among them, the “Strategic Preparation” template, resembles inside the GHL e-mail design editor:

Not too inferior, but not unique either.

Nonetheless, I simulate that GHL incorporates workflow automation into e-mail marketing, consisting of:

• Welcome and Thank You e-mails
• Automated abandoned cart messages
• Follow-ups for lead nurturing
• Split testing for conversion optimization and more.

In addition, real-time analytics provide insights into your e-mail campaign efficiency. And this can assist you take opportunities or deal with any possible misses out on as they come up.

HighLevel CRM

GoHighLevel’s CRM tool advises me of ClickFunnels, which really feels thorough.

GoHighLevel includes a client site that enables you to track task progress and view past communications.

Its workflow automation feature helps you enhance jobs like contact monitoring, segmentation, and lead motion with your pipeline.

And also, and this is a large plus: GoHighLevel assists in interesting interactions with leads through sms message (SMS/MMS), voicemail drops, and Facebook Carrier. This flexibility suggests you can connect with various client sections via their favored communication channels.

Just a direct, though– SMS fees apply independently from the membership cost.

I likewise such as the GoHighLevel Social Organizer.

It lets you develop, conserve, modify, schedule, post, and analyze your social media web content throughout different networks.

It functions like a strong substitute for social networks scheduling devices like Barrier, SproutSocial and HootSuite– with no added prices.

However that’s not all; the CRM tool also offers a number of valuable features:

• Set up appointments directly within the platform from the Calendars tab.
• Merge multi-channel interactions to sustain your customers’ favored methods of communication and relationship-building.
• Usage tags and wise checklists to segment consumers for more targeted campaigns.
• Include substantial client information to each entry under the Opportunity tab, offering you a more clear understanding of your potential customers, leads, and customers as they move with your aesthetic pipeline.
• Advanced lead scoring aids focus on lead nurturing based upon their activities along your pipeline.

And talking leads, let’s discuss the key product or services you can sell on GoHighLevel.

GoHighLevel Products

Like Kajabi, ClickFunnels and Systeme.io, GHL sustains tiny and extensive programs, complete with memberships, areas and various other related sources.

GHL likewise lets you sell physical products using shopping pages, like Systeme.io. However Dropshipping is not offered.

GoHighLevel courses support a variety of web content layouts, consisting of audio, video, and documents.

This means you can deal with various learning designs and interest a more comprehensive variety of pupils.

Plus, it allows you import a program from Kajabi, adding much more versatility to your training course production efforts.

In my experience, dedicated on the internet training course tools like Kajabi, LearnWorlds, and Thinkific deal a lot more innovative options. These consist of course leaking, social accounts, and progressed community structure and management tools. However, GHL’s offerings will be enough for several developers.

GoHighLevel likewise supplies course certifications and numerous repayment alternatives, consisting of time payment plan and free courses.

You can easily link your programs to your community for quick accessibility and to enhance monetization potential.

What I particularly such as is exactly how straightforward it is to integrate program items straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.

It’s one of my go-to faves regarding Kajabi, as well.

Reputation Administration

Scores are crucial online, and GoHighLevel understands that well.

So, it immediately sends out review demands using text, email, and QR code after a purchase.

This feature ensures you don’t miss out on any type of chances to build reliability and count on with your audience.

You can likewise keep an eye on on the internet testimonials regarding your solutions or business, enabling you to react properly.

For example, you can redirect adverse comments to a private form before it’s made public.

Or, you can pick that can leave a comment based on their ranking.

This method encourages you to engage directly with customers to resolve their problems without damaging your reputation.

And also, GoHighLevel streamlines things by allowing you review customer comments across various platforms– like Yext, Google (Google My Company), and Facebook– straight from your GHL account. Pretty neat!

GoHighLevel Integrations

The system sustains basic integration alternatives throughout payment processing, social networks and Zapier.

In addition, the App Marketplace, which features both paid and cost-free app integrations, comes in Agency Setting (for account owners) as well as for your customers in sub-account setting.

I discovered around 265 applications throughout numerous organization areas, including SMS and live conversation integrations, social media, and marketing automation tools.

You can additionally incorporate WhatsApp and Twilio for texting, allow two-way syncing with other CRMs, and handle visits and organizing with Google Schedule.

And also, QuickBooks integration is readily available for financial management, among other alternatives.

HighLevel Reselling and SaaSpreneur Program

The reseller program is just one of GoHighLevel’s main attractions.

Important: You’ll need Firm Mode accessibility with the Reselling tab to utilize these features.

The Unlimited Plan ($ 297/month) offers:

• Complete sub-account rebranding and modification
• Unlimited customer sub-accounts at no additional price
• API accessibility for integrating outside tools

To market these ready-to-go GHL sub-accounts at a markup, you’ll require to get the $497/month SaaS Pro plan.

When you do this, you can additionally re-sell various other software solutions to your clients (sub-accounts) at a markup.

GoHighLevel requires you to bill a minimum of $97 each month for every client.

This implies you’ll require at the very least 5 clients renewing month-to-month to break even. Any kind of added clients beyond that will certainly add directly to your revenue.

The tools you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, as well as dozens of Market applications such as AWeber, Constant Contact and Wrike.

To succeed with the GoHighLevel reseller program, add value to your sub-accounts by including:

• Custom-made structures
• Prefabricated snapshots
• Pre-built integrations
• Automated workflows

Without these additions, clients may pick GoHighLevel directly as opposed to paying your premium.

The SaaS Mode consists of white-label choices for apple iphone application, Android app and Desktop app.

These applications allow you take care of all social media sites, SMS, and e-mail from one place.

Or, you can “gray-label” a mobile application to attach your GHL leads without them requiring to go back to your well-known GHL web pages.

In total amount, these are three different mobile apps you can choose from based upon your objectives.

Nevertheless, you require to be conscious:

1. Resellers are accountable for customer assistance and conflicts; failure to deal with issues can bring about account discontinuation.
2. Resellers have to charge a minimum of $97/month per sub-account, restricting pricing versatility.
3. Offering life time access for a single cost is prohibited without prior authorization.

GoHighLevel Pricing and Assistance Plans

I like that HighLevel’s assistance is available right from the dashboard (the Help and live conversation switches on the top right and bottom left).

As soon as you sign up for a trial, you obtain free access to a welcome program, onboarding video tutorials, and a contact number for support. And indeed, they actually respond to!

As for payment plans, there’s a robust Starter plan readily available for $97, that includes unlimited calls, emails, products, funnels, and GoHighLevel Custom Objects.

Still, you’ll likely wish to think about upgrading to the $297/month prepare for extensive agency demands. Additionally, you can resell the GHL platform as a SaaS for $497/month.

For support, expect a lively Facebook Group community, paid onboarding, and a done-for-you arrangement choice (additionally paid).

There’s 24/7 real-time chat available straight from your GHL control panel, along with valuable documents for self-service help.

Need aid setting up GHL?

Arrangement plans are readily available for an added expense, consisting of a $297 option for HIPAA compliance if that’s something you need.

You might be under the assumption that the unlimited plan comes with unlimited e-mail performance. The different individuals that grumbled concerning additional charges in their credit card for sending out an e-mail from their web servers without clear openness.

GoHighLevel Alternatives

Overall, GoHighLevel costs itself as a complete online business system.

Although it isn’t as extensive in specific locations as a few other systems, it does a good job in a lot of domain names.

You’ll likely wish to keep up it if you’re practical.

In this regard, the top options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.