I’m a big follower of all-in-one digital marketing platforms GoHighLevel Lead-Gen Playbook.
For this specific factor I’m a big fan of tools like ClickFunnels.
However hey, it’s 2025.
My search led me to GoHighLevel, along with various other alternatives I have actually examined here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having made use of GoHighLevel, I can claim it’s definitely worth your time to become aware of my experience before dedicating to an annual subscription.
I’ll maintain it short, sweet, and informative.
We’ll likewise tap contrasts with GHL alternatives like Kajabi, ClickFunnels and Systeme.io.
In this way, you’ll make a buy choice you won’t regret.
What I such as regarding GoHighLevel
- All-in-one system: GoHighLevel incorporates essential sales and marketing devices to change numerous standalone solutions.
- SMS messaging: Two-way interaction that’s even more interesting than conventional e-mail.
- Robust CRM: Comparable to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Strong workflow tools for segmentation, call administration, and custom processes.
- Cost-effective: Plans from $97-$ 497/month, affordable with Kajabi and ClickFunnels alternatives ($ 150+/ month).
- SaaSPreneur program: Popular among agency proprietors for
- GoHighLevel re-selling.
- Integration-friendly: Functions with Zapier, e-mail tools, and texting systems.
What I don’t like regarding GoHighLevel
- Email programs can obtain costly with even more customers: You pay $0.01 per e-mail, which, with say, 30,000 customers, can blow up previous $300 per month. That’s a lot more costly than the $297 Unlimited plan.
- Poor email deliveribility: Their e-mail service is reliant on Mailgun, and people transitioning from various other e-mail marketing software to GoHighLevel reported a substantial drop in e-mail deliverability. This is one significant con that might eventually compel you out of GHL.
- Jack of all trades and a master of couple of? While workflow automations are respectable, alternative systems go deeper for numerous of the various other vital features, such as course development, community involvement, and so on. But then again the similarity Kajabi price over $159/month to create or sell more than 3 courses/products.
- Perfect for digital agencies and software resellers: GoHighLevel’s abilities will certainly make the most sense (and ROI) if you are doing B2B organization, not a lot if you are a web content designer.
Upfront bottomline GoHighLevel Lead-Gen Playbook
I such as that GoHighLevel packages a wide range of tools under one roof covering.
For digital agencies that aren’t concentrated on fancy features, several of these tools– like the CRM and sales funnel builder– can easily change systems like ClickFunnels and Kajabi.
However, while devices for course production and memberships are functional, they do not attract attention as unique.
You don’t have expert program production features like you find on Kajabi or Teachable.
That claimed, GoHighLevel supplies endless funnels, sites, and products beginning at simply $97/month, which is a massive plus for companies taking care of multiple customers or jobs.
I believe this pricing framework lines up completely with their target audience.
Plus, I love the organization it supplies (I can develop and manage sub-accounts for different customers under a solitary primary account).
What Does GoHighLevel Do?
GoHighLevel intends to be a comprehensive system that satisfies most of your agency’s digital sales and marketing requirements.
It includes tools for e-mail marketing, program creation, workflow automation, CRM, site and landing page building, and extra.
Its goal is to change all the other devices you might presently be making use of, and it’s not shy regarding that.
GHL is distinct from many comparable platforms (like ClickFunnels and Kajabi) as an area for marketing firms and software resellers.
Its pricing seems fair, too ($ 97, $297 and $497).
HighLevel User interface
The GoHighLevel dashboard has a respectable design that makes it very easy to leap right in and get to function.
Many users locate the UI and UX chaotic, with features set up illogically.
As an example:
The platform has 3 different settings panels for taking care of total, specific, and item configurations.
Strangely sufficient, the web links to accessibility these core settings are spread throughout contrary sides of the display– making no feeling in any way!
It supplies valuable development and efficiency details, consisting of lead sources, leads in the pipe, conversion rates, appointed tasks for certain individuals, customized KPIs, reports and even more.
Add more data therein, and it still feels clean and well-organized.
I additionally like that you can create multiple control panels if you intend to organize various reports in different control panels.
It is also fantastic for maintaining different sights for the account owner (you) and sub-accounts (your consumers).
As I informed you, GoHighLevel feels like it has a great deal of rough sides when it comes to UI/UX, and the codebase seems to be not that clean.
GoHighLevel Funnels
To construct a customer’s site, make landing pages, or produce a sales funnel in GoHighLevel, you have to initially create a sub-account by including their details.
Hereafter, switch over to the produced sub-account (” Change to Sub-Account”), click on Sites, and after that Funnels. No fears. It took me several tries before I got the circulation, also.
HighLevel Funnels lets you produce unrestricted sales funnels, unlike platforms like Kajabi that have limits.
In addition, there are suitable funnel templates (more than 1,000) to get you began rapidly below.
From my experience, you won’t need much expertise to create landing pages and sales funnels with GoHighLevel.
You can also personalize the templates yourself or have GoHighLevel do it for you.
I chose myself because I wished to create fancy, custom funnels from the ground up with its drag-and-drop builder. You just include the actions.
Another thing right here.
GoHighLevel’s Snapshots feature allows you duplicate successful funnels to sub-accounts, conserving configuration time.
You can additionally duplicate specific steps, split examination, and modify your funnels.
In addition, GoHighLevel enables trigger-based notifications to keep you upgraded on your lead development.
It flawlessly incorporates voice telephone calls, SMS, and Facebook Messenger right into your funnels, furthering your lead supporting initiatives.
And also, its aesthetic pipeline administration makes tracking leads a breeze, with the alternative to immediately relocate underperforming brings about various campaigns.
To streamline things even more, GHL supplies a ClickFunnels import feature for simple funnel migration.
Web Page and Website Builder
GoHighLevel allows you produce pages from the ground up or choose a template to tailor utilizing the intuitive drag-and-drop builder.
You are additionally complimentary to include prefabricated web page areas as you please. Or, make use of code to create customized functions.
It feels as smooth as Elementor for WordPress, incidentally. However, Elementor supplies a little bit much more, like:
- A wider variety of custom-made fonts/typography
- Robust message computer animations
- Considerable widget collection, and
- Advanced history capabilities, such as parallax scrolling, video backgrounds and GoHighLevel Lead-Gen Playbook
Yet, I dare say HighLevel will suffice for lots of (most) of your customers.
The web pages can incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment organizing, and email capture/nurturing/pipeline.
Pretty handy!
I likewise such as that you can develop “international sections” or web page sections that are immediately filled out when you produce brand-new pages, saving you time and ensuring a consistent feel and look throughout. An additional Elementor-like function I enjoy.
With Brand Boards (under “Marketing > Brand Boards”), you can do the same for messages and various other branding fundamentals.
And, yes, the stats web page shows everything happening on your sub-accounts web site, including web page check outs and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you develop complex email campaigns and series, complete with triggers and automatic follow-ups.
You can easily add links in both emails and SMS texts, allowing you to track your receivers’ activities and set off computerized communications– something I such as.
You can likewise conserve, send out, or timetable e-mails for optimal times. This is terrific for reaching your audience when they’re most likely to open.
GoHighLevel suggests Mailgun for mass e-mails (their LC solution might have lower shipment prices).
It’s wise to check GoHighLevel’s email deliverability before completely devoting, as many customers have actually reported around a 30% lower shipment rate contrasted to their previous email marketing systems.
Currently, I listened to there are over 300 personalized e-mail templates on HighLevel. Regardless of searching the Template Library, I was incapable to find them within a sub-account (Sub-Account Setting).
You do get rather a variety of templates when you switch to Firm Mode.
And, you can add your tailor-made templates although you’ll need to be on the $497 monthly reseller plan.
Within a sub-account, I might only see these 6 ordinary templates and the choice to produce and conserve email templates from scratch (and reuse them in other campaigns).
Here’s what one of them, the “Strategic Preparation” template, resembles inside the GHL email layout editor:
Not too substandard, however not unique either.
Nonetheless, I do like that GHL integrates workflow automation into email marketing, including:
- Welcome and Thank You emails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split screening for conversion optimization and more.
Furthermore, real-time analytics provide insights into your email campaign efficiency. And this can assist you take possibilities or address any kind of potential misses out on as they turn up.
HighLevel CRM
GoHighLevel’s CRM device advises me of ClickFunnels, which really feels extensive.
GoHighLevel includes a customer website that permits you to track job development and sight past interactions.
Its workflow automation feature assists you enhance tasks like get in touch with monitoring, division, and lead motion with your pipeline.
And also, and this is a huge plus: GoHighLevel assists in engaging communications with leads with text messages (SMS/MMS), voicemail declines, and Facebook Carrier. This versatility means you can get in touch with various consumer segments with their chosen communication channels.
Just a direct, however– SMS costs apply separately from the subscription cost.
I also like the GoHighLevel Social Organizer.
It lets you create, save, edit, schedule, blog post, and assess your social networks web content across different channels.
It functions like a solid substitute for social media organizing devices like Buffer, SproutSocial and HootSuite– without any extra expenses.
But that’s not all; the CRM device additionally uses a number of handy features:
- Schedule visits directly within the platform from the Calendars tab.
- Combine multi-channel interactions to sustain your customers’ preferred approaches of interaction and relationship-building.
- Usage tags and smart checklists to section clients for even more targeted campaigns.
- Include considerable consumer information to every entry under the Possibility tab, offering you a more clear understanding of your potential customers, leads, and clients as they relocate with your visual pipeline.
- Advanced lead racking up assists focus on lead nurturing based on their activities along your pipeline.
And talking leads, allow’s discuss the vital products and services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports little and comprehensive programs, full with subscriptions, neighborhoods and other relevant sources.
GHL likewise lets you market physical items using ecommerce web pages, like Systeme.io. But Dropshipping is not available.
GoHighLevel training courses support a range of web content layouts, including audio, video, and documents.
This implies you can accommodate various learning styles and interest a more comprehensive variety of trainees.
And also, it allows you import a training course from Kajabi, including much more adaptability to your course production initiatives.
In my experience, devoted on the internet training course devices like Kajabi, LearnWorlds, and Thinkific deal much more innovative choices. These include course leaking, social profiles, and advanced community building and monitoring tools. Nonetheless, GHL’s offerings will certainly suffice for numerous developers.
GoHighLevel also offers course certifications and various settlement alternatives, consisting of installment plans and free courses.
You can conveniently link your courses to your community for fast gain access to and to enhance monetization potential.
What I especially like is exactly how simple it is to incorporate training course items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and extra.
It’s one of my go-to faves regarding Kajabi, as well.
Track Record Management
Scores are essential online, and GoHighLevel comprehends that well.
So, it instantly sends out testimonial demands via SMS, email, and QR code after a transaction.
This feature ensures you don’t miss any type of possibilities to develop credibility and trust with your audience.
You can also keep track of on the internet evaluations about your services or organization, allowing you to react appropriately.
As an example, you can reroute negative responses to a personal type prior to it’s revealed.
Or, you can choose that can leave a comment based upon their score.
This strategy equips you to engage straight with clients to fix their concerns without harming your reputation.
And also, GoHighLevel simplifies points by letting you assess customer comments throughout numerous platforms– like Yext, Google (Google My Service), and Facebook– directly from your GHL account. Pretty cool!
GoHighLevel Integrations
The system supports typical integration alternatives across settlement handling, social media sites and Zapier.
Furthermore, the Application Market, which features both paid and cost-free app integrations, comes in Company Setting (for account owners) in addition to for your clients in sub-account mode.
I discovered around 265 apps across various business areas, consisting of SMS and live chat integrations, social networks, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for texting, make it possible for two-way syncing with other CRMs, and manage consultations and scheduling with Google Schedule.
And also, QuickBooks integration is offered for monetary administration, to name a few options.
HighLevel Reselling and SaaSpreneur Program
The reseller program is one of GoHighLevel’s main attractions.
Crucial: You’ll need Company Mode access via the Reselling tab to utilize these features.
The Unlimited Plan ($ 297/month) provides:
- Complete sub-account rebranding and modification
- Unrestricted client sub-accounts at no extra cost
- API gain access to for integrating outside tools
To re-sell these ready-to-go GHL sub-accounts at a markup, you’ll need to get the $497/month SaaS Pro plan.
When you do this, you can additionally re-sell various other software application solutions to your consumers (sub-accounts) at a markup.
GoHighLevel requires you to charge a minimum of $97 each month for each and every client.
This implies you’ll require a minimum of 5 customers renewing month-to-month to break even. Any added clients beyond that will add directly to your income.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, as well as lots of Market apps such as AWeber, Constant Contact and Wrike.
To do well with the GoHighLevel reseller program, add value to your sub-accounts by including:
- Custom-made structures
- Prefabricated snapshots
- Pre-built integrations
- Automated workflows
Without these enhancements, clients could select GoHighLevel straight instead of paying your premium.
The SaaS Mode includes white-label options for apple iphone app, Android application and Desktop app.
These apps allow you manage all social media sites, SMS, and email from one area.
Or, you can “gray-label” a mobile application to attach your GHL leads without them needing to return to your branded GHL web pages.
In total, these are 3 various mobile apps you can pick from based upon your objectives.
However, you need to be aware:
- Resellers are accountable for client support and conflicts; failing to solve concerns can lead to account termination.
- Resellers need to charge at the very least $97/month per sub-account, restricting pricing adaptability.
- Marketing life time access for a single fee is prohibited without prior approval.
GoHighLevel Pricing and Support Plans
I like that HighLevel’s assistance is readily available right from the dashboard (the Help and live chat switches on the top right and bottom left).
When you enroll in a trial, you get open door to a welcome course, onboarding video tutorials, and a contact number for assistance. And yes, they in fact respond to!
When it comes to payment plans, there’s a durable Starter plan readily available for $97, which includes unlimited contacts, e-mails, products, funnels, and GoHighLevel Lead-Gen Playbook.
Still, you’ll likely want to consider upgrading to the $297/month plan for comprehensive company needs. Conversely, you can resell the GHL platform as a SaaS for $497/month.
For assistance, anticipate a vivid Facebook Group community, paid onboarding, and a done-for-you setup choice (likewise paid).
There’s 24/7 real-time conversation available straight from your GHL dashboard, together with valuable paperwork for self-service aid.
Need help configuring GHL?
Configuration plans are available for an additional expense, including a $297 choice for HIPAA conformity if that’s something you need.
You may be under the presumption that the unlimited plan features endless e-mail functionality. The different individuals who grumbled regarding surcharges in their credit card for sending out an email from their servers without clear transparency.
GoHighLevel Alternatives
All in all, GoHighLevel bills itself as a complete online service system.
Although it isn’t as thorough in particular areas as a few other platforms, it does a good task in the majority of domains.
You’ll likely want to run with it if you’re pragmatic.
Hereof, the top alternatives to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.