GoHighLevel Lead Scoring – Ultimate Guide!

I’m a big follower of all-in-one digital marketing platforms GoHighLevel Lead Scoring.

For this specific factor I’m a big follower of devices like ClickFunnels.

But hey, it’s 2025.

My search led me to GoHighLevel, along with various other alternatives I’ve assessed here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.

Having made use of GoHighLevel, I can claim it’s definitely worth your time to read about my experience before devoting to a yearly subscription.

I’ll maintain it short, sweet, and insightful.

We’ll additionally tap contrasts with GHL options like Kajabi, ClickFunnels and Systeme.io.

That way, you’ll make a buy decision you won’t regret.

What I like regarding GoHighLevel

  • All-in-one platform: GoHighLevel combines crucial sales and marketing tools to replace several standalone services.
  • SMS messaging: Two-way interaction that’s more appealing than standard e-mail.
  • Robust CRM: Similar to ActiveCampaign and ClickFunnels in features.
  • Advanced automation: Solid workflow tools for segmentation, get in touch with management, and customized processes.
  • Affordable: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels alternatives ($ 150+/ month).
  • SaaSPreneur program: Popular among company proprietors for
  • GoHighLevel marketing.
  • Integration-friendly: Works with Zapier, email tools, and texting systems.

What I do not such as about GoHighLevel

  • Email broadcasts can get expensive with more subscribers: You pay $0.01 per email, which, with say, 30,000 subscribers, can blast past $300 monthly. That’s much more pricey than the $297 Unlimited plan.
  • Poor e-mail deliveribility: Their e-mail service is reliant on Mailgun, and people transitioning from various other e-mail marketing software application to GoHighLevel reported a substantial drop in e-mail deliverability. This is one considerable con that might at some point require you out of GHL.
  • Jack of all trades and a master of few? While workflow automations are respectable, different systems go deeper for several of the various other essential functions, such as program development, community interaction, etc. But then again the similarity Kajabi cost over $159/month to develop or sell more than 3 courses/products.
  • Perfect for digital agencies and software program resellers: GoHighLevel’s abilities will certainly make the most feeling (and ROI) if you are doing B2B company, not so much if you are a content maker.

Upfront bottomline GoHighLevel Lead Scoring

I like that GoHighLevel bundles a wide variety of tools under one roofing system.

For digital agencies that aren’t concentrated on fancy features, a few of these tools– like the CRM and sales funnel builder– can conveniently replace systems like ClickFunnels and Kajabi.

However, while devices for training course development and subscriptions are practical, they do not stand apart as unique.

You do not have expert program production features like you find on Kajabi or Teachable.

That stated, GoHighLevel supplies endless funnels, sites, and items starting at just $97/month, which is a massive plus for firms handling several clients or tasks.

I assume this pricing structure straightens completely with their target audience.

Plus, I love the company it provides (I can develop and manage sub-accounts for various clients under a single major account).

What Does GoHighLevel Do?

GoHighLevel aims to be an extensive system that fulfills a lot of your firm’s digital sales and marketing demands.

It consists of tools for email marketing, program production, workflow automation, CRM, internet site and landing page building, and much more.

Its goal is to change all the other tools you may presently be utilizing, and it’s not reluctant concerning that.

GHL is special from most similar systems (like ClickFunnels and Kajabi) as a location for marketing agencies and software program resellers.

Its pricing seems fair, as well ($ 97, $297 and $497).

HighLevel Interface

The GoHighLevel dashboard has a good layout that makes it simple to jump right in and reach function.

Most users discover the UI and UX chaotic, with features arranged illogically.

As an example:

The system has three separate settings panels for managing overall, private, and product configurations.

Oddly enough, the links to access these core setups are scattered throughout contrary sides of the screen– making no sense whatsoever!

It provides valuable development and efficiency information, including lead sources, leads in the pipe, conversion prices, assigned jobs for specific customers, customized KPIs, reports and more.

Add extra data in there, and it still feels tidy and well-organized.

I also such as that you can create several control panels if you wish to arrange different reports in different control panels.

It is also fantastic for maintaining different sights for the account proprietor (you) and sub-accounts (your customers).

As I told you, GoHighLevel seems like it has a lot of rough edges when it involves UI/UX, and the codebase appears to be not that clean.

GoHighLevel Funnels

To develop a client’s website, make landing pages, or produce a sales funnel in GoHighLevel, you must initially create a sub-account by including their information.

After this, switch over to the developed sub-account (” Switch to Sub-Account”), click Sites, and after that Funnels. No fears. It took me a number of shots prior to I obtained the flow, also.

HighLevel Funnels lets you create unrestricted sales funnels, unlike platforms like Kajabi that have limitations.

In addition, there are decent funnel templates (more than 1,000) to obtain you began promptly here.

From my experience, you will not require much competence to produce landing pages and sales funnels with GoHighLevel.

You can additionally customize the templates yourself or have GoHighLevel do it for you.

I selected myself since I intended to produce elaborate, custom funnels from square one with its drag-and-drop builder. You simply add the steps.

Something else below.

GoHighLevel’s Snapshots feature lets you duplicate successful funnels to sub-accounts, conserving configuration time.

You can likewise duplicate individual actions, split test, and modify your funnels.

In addition, GoHighLevel permits trigger-based notices to keep you updated on your lead development.

It seamlessly incorporates voice phone calls, SMS, and Facebook Messenger into your funnels, enhancing your lead supporting initiatives.

And also, its aesthetic pipe management makes tracking leads a breeze, with the option to instantly move underperforming results in various campaigns.

To streamline points further, GHL supplies a ClickFunnels import feature for very easy funnel migration.

Page and Website Builder

GoHighLevel lets you produce pages from square one or choose a template to customize using the instinctive drag-and-drop builder.

You are likewise totally free to add ready-made web page sections as you please. Or, use code to develop custom functions.

It feels as smooth as Elementor for WordPress, incidentally. Then again, Elementor supplies a bit much more, like:

  • A bigger array of customized fonts/typography
  • Robust text computer animations
  • Comprehensive widget library, and
  • Advanced background capabilities, such as parallax scrolling, video backgrounds and GoHighLevel Lead Scoring

Yet, I dare say HighLevel will certainly be sufficient for many (most) of your clients.

The web pages can integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and e-mail capture/nurturing/pipeline.

Pretty handy!

I also such as that you can create “global sections” or web page sections that are automatically filled out when you develop new pages, saving you time and making sure a regular feel and look throughout. Another Elementor-like function I enjoy.

With Brand Boards (under “Marketing > Brand Boards”), you can do the very same for texts and other branding fundamentals.

And, yes, the statistics web page shows everything taking place on your sub-accounts web site, including web page brows through and sales.

Email Marketing

For e-mail marketing automation, GoHighLevel allows you develop detailed email campaigns and sequences, complete with triggers and automatic follow-ups.

You can conveniently include links in both emails and SMS texts, allowing you to track your recipients’ actions and cause computerized interactions– something I such as.

You can additionally save, send, or routine e-mails for optimal times. This is great for reaching your audience when they’re most likely to open.

GoHighLevel recommends Mailgun for mass emails (their LC solution may have reduced distribution prices).

It’s smart to evaluate GoHighLevel’s email deliverability before completely dedicating, as several customers have reported around a 30% reduced shipment rate compared to their previous e-mail marketing systems.

Currently, I heard there are over 300 personalized e-mail templates on HighLevel. In spite of searching the Template Library, I was not able to situate them within a sub-account (Sub-Account Setting).

You do obtain quite a range of templates when you switch to Company Mode.

And, you can add your customized templates although you’ll have to get on the $497 each month reseller plan.

Within a sub-account, I could only see these six simple templates and the option to develop and conserve e-mail templates from scratch (and reuse them in other campaigns).

Right here’s what one of them, the “Strategic Preparation” template, resembles inside the GHL e-mail style editor:

Not as well substandard, however not unique either.

Nevertheless, I do like that GHL integrates workflow automation right into e-mail marketing, consisting of:

  • Welcome and Thanks emails
  • Automated abandoned cart messages
  • Follow-ups for lead nurturing
  • Split screening for conversion optimization and even more.

In addition, real-time analytics give understandings into your e-mail campaign performance. And this can assist you confiscate chances or address any type of possible misses as they come up.

HighLevel CRM

GoHighLevel’s CRM device advises me of ClickFunnels, which really feels extensive.

GoHighLevel includes a client website that enables you to track project progress and sight past interactions.

Its workflow automation feature assists you improve tasks like contact administration, segmentation, and lead activity via your pipeline.

Plus, and this is a big plus: GoHighLevel assists in appealing interactions with leads via text (SMS/MMS), voicemail decreases, and Facebook Carrier. This flexibility indicates you can get in touch with various client sectors with their preferred communication channels.

Just a heads up, though– SMS fees apply independently from the registration cost.

I additionally like the GoHighLevel Social Coordinator.

It allows you develop, conserve, edit, routine, post, and evaluate your social media content throughout numerous networks.

It works like a strong replacement for social networks organizing devices like Barrier, SproutSocial and HootSuite– with no additional prices.

But that’s not all; the CRM tool additionally provides a number of valuable features:

  • Arrange appointments directly within the platform from the Calendars tab.
  • Combine multi-channel communications to support your customers’ recommended methods of interaction and relationship-building.
  • Use tags and clever checklists to section clients for more targeted campaigns.
  • Add extensive customer data to every entry under the Opportunity tab, giving you a more clear understanding of your leads, leads, and consumers as they move with your aesthetic pipe.
  • Advanced lead scoring helps focus on lead nurturing based upon their actions along your pipe.

And talking leads, allow’s discuss the key product or services you can sell on GoHighLevel.

GoHighLevel Products

Like Kajabi, ClickFunnels and Systeme.io, GHL sustains small and detailed courses, complete with memberships, neighborhoods and various other related resources.

GHL likewise lets you offer physical items utilizing shopping web pages, like Systeme.io. However Dropshipping is not available.

GoHighLevel training courses support a variety of material layouts, including sound, video, and records.

This suggests you can cater to different learning styles and appeal to a wider variety of pupils.

And also, it allows you import a program from Kajabi, adding a lot more adaptability to your program production efforts.

In my experience, committed on-line course devices like Kajabi, LearnWorlds, and Thinkific deal extra sophisticated choices. These consist of program leaking, social accounts, and progressed community building and management devices. However, GHL’s offerings will be adequate for lots of developers.

GoHighLevel additionally provides training course certifications and different settlement alternatives, consisting of installment plans and free courses.

You can quickly link your training courses to your community for quick access and to boost money making possibility.

What I especially such as is exactly how uncomplicated it is to integrate course items straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.

It’s one of my best faves about Kajabi, as well.

Reputation Administration

Ratings are important online, and GoHighLevel comprehends that well.

So, it automatically sends out review demands through SMS, email, and QR code after a deal.

This feature ensures you don’t miss any kind of possibilities to build reliability and trust fund with your audience.

You can likewise keep track of on the internet testimonials concerning your services or organization, allowing you to respond suitably.

For instance, you can reroute unfavorable comments to an exclusive type before it’s made public.

Or, you can select who can leave a comment based upon their score.

This technique equips you to engage straight with customers to resolve their problems without damaging your online reputation.

And also, GoHighLevel streamlines things by allowing you review customer comments throughout different platforms– like Yext, Google (Google My Company), and Facebook– straight from your GHL account. Pretty cool!

GoHighLevel Integrations

The platform sustains typical integration choices throughout repayment processing, social media and Zapier.

Furthermore, the App Market, which features both paid and totally free application integrations, comes in Firm Mode (for account owners) in addition to for your customers in sub-account setting.

I found around 265 apps across different company locations, including SMS and live chat integrations, social media sites, and marketing automation devices.

You can additionally incorporate WhatsApp and Twilio for texting, allow two-way syncing with other CRMs, and take care of visits and organizing with Google Schedule.

Plus, QuickBooks integration is readily available for financial monitoring, among other choices.

HighLevel Reselling and SaaSpreneur Program

The reseller program is just one of GoHighLevel’s piece de resistances.

Vital: You’ll require Company Setting access with the Reselling tab to use these features.

The Unlimited Plan ($ 297/month) uses:

  • Complete sub-account rebranding and customization
  • Limitless customer sub-accounts at no added price
  • API gain access to for integrating external devices

To market these ready-to-go GHL sub-accounts at a markup, you’ll require to obtain the $497/month SaaS Pro plan.

When you do this, you can likewise market other software application solutions to your customers (sub-accounts) at a markup.

GoHighLevel requires you to bill a minimum of $97 each month for every customer.

This indicates you’ll require at the very least 5 clients renewing monthly to break even. Any kind of additional customers beyond that will certainly contribute straight to your revenue.

The tools you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, in addition to loads of Marketplace applications such as AWeber, Constant Contact and Wrike.

To do well with the GoHighLevel reseller program, add worth to your sub-accounts by including:

  • Customized frameworks
  • Prefabricated snapshots
  • Pre-built integrations
  • Automated workflows

Without these additions, clients might select GoHighLevel straight as opposed to paying your costs.

The SaaS Mode includes white-label choices for iPhone app, Android application and Desktop computer application.

These apps let you manage all social media sites, SMS, and e-mail from one area.

Or, you can “gray-label” a mobile application to connect your GHL leads without them needing to return to your well-known GHL pages.

In total amount, these are three different mobile apps you can select from based upon your objectives.

Nevertheless, you require to be mindful:

  1. Resellers are in charge of consumer assistance and disputes; failure to resolve problems can cause account termination.
  2. Resellers have to charge at the very least $97/month per sub-account, limiting pricing versatility.
  3. Marketing life time gain access to for an one-time cost is prohibited without previous approval.

GoHighLevel Pricing and Assistance Plans

I such as that HighLevel’s support is offered right from the control panel (the Help and live chat buttons on the leading right and lower left).

Once you sign up for a trial, you gain open door to a welcome program, onboarding video tutorials, and a phone number for assistance. And indeed, they really answer!

When it comes to layaway plan, there’s a durable Starter plan offered for $97, that includes unlimited calls, emails, products, funnels, and GoHighLevel Lead Scoring.

Still, you’ll likely wish to think about updating to the $297/month plan for extensive company requirements. Additionally, you can market the GHL system as a SaaS for $497/month.

For support, expect a dynamic Facebook Team community, paid onboarding, and a done-for-you arrangement alternative (also paid).

There’s 24/7 real-time chat offered straight from your GHL dashboard, in addition to practical documentation for self-service help.

Required aid setting up GHL?

Setup plans are offered for an additional price, consisting of a $297 alternative for HIPAA compliance if that’s something you require.

You may be under the presumption that the unlimited plan comes with unlimited e-mail capability. The various people who complained regarding surcharges in their bank card for sending an email from their web servers without clear openness.

GoHighLevel Alternatives

All in all, GoHighLevel expenses itself as a complete online business system.

Although it isn’t as extensive in details areas as a few other platforms, it does a great task in most domain names.

You’ll likely intend to keep up it if you’re practical.

In this regard, the top options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.

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