I’m a big fan of all-in-one digital selling platforms GoHighLevel Marketing Agency Playbook.
For this details reason I’m a huge follower of devices like ClickFunnels.
But hey, it’s 2025.
My search led me to GoHighLevel, in addition to various other choices I’ve reviewed here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having made use of GoHighLevel, I can claim it’s definitely worth your time to find out about my experience before dedicating to an annual subscription.
I’ll keep it short, sweet, and informative.
We’ll additionally touch contrasts with GHL alternatives like Kajabi, ClickFunnels and Systeme.io.
By doing this, you’ll purchase decision you will not be sorry for.
What I like concerning GoHighLevel
- All-in-one system: GoHighLevel combines crucial sales and marketing devices to replace several standalone solutions.
- SMS messaging: Two-way interaction that’s more interesting than standard e-mail.
- Durable CRM: Similar to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow tools for division, contact management, and customized processes.
- Cost-efficient: Plans from $97-$ 497/month, affordable with Kajabi and ClickFunnels alternatives ($ 150+/ month).
- SaaSPreneur program: Popular among company owners for
- GoHighLevel reselling.
- Integration-friendly: Works with Zapier, e-mail tools, and texting platforms.
What I do not like concerning GoHighLevel
- Email broadcasts can obtain costly with even more customers: You pay $0.01 per email, which, with say, 30,000 customers, can blast previous $300 each month. That’s a lot more costly than the $297 Unlimited plan.
- Poor email deliveribility: Their e-mail solution is reliant on Mailgun, and people transitioning from other email marketing software to GoHighLevel reported a significant drop in e-mail deliverability. This is one considerable con that might at some point compel you out of GHL.
- Jack of all trades and a master of couple of? While workflow automations are pretty good, different systems go deeper for numerous of the various other crucial features, such as training course creation, community interaction, and so on. However the likes of Kajabi price over $159/month to produce or sell greater than 3 courses/products.
- Suitable for digital companies and software program resellers: GoHighLevel’s capabilities will certainly make the most feeling (and ROI) if you are doing B2B business, not a lot if you are a web content designer.
Ahead of time bottomline GoHighLevel Marketing Agency Playbook
I like that GoHighLevel bundles a vast array of tools under one roof covering.
For digital companies that aren’t focused on showy features, a few of these tools– like the CRM and sales funnel builder– can quickly replace platforms like ClickFunnels and Kajabi.
Nevertheless, while devices for program creation and subscriptions are practical, they don’t stand out as unique.
You do not have specialist training course creation features like you locate on Kajabi or Teachable.
That said, GoHighLevel provides limitless funnels, web sites, and items starting at simply $97/month, which is a substantial plus for agencies taking care of numerous customers or jobs.
I think this pricing framework lines up perfectly with their target market.
Plus, I like the company it offers (I can develop and take care of sub-accounts for various customers under a single main account).
What Does GoHighLevel Do?
GoHighLevel aims to be an extensive system that fulfills a lot of your agency’s digital sales and marketing demands.
It includes tools for email marketing, training course creation, workflow automation, CRM, internet site and landing page building, and extra.
Its goal is to replace all the other tools you may presently be using, and it’s not timid concerning that.
GHL is distinct from many comparable platforms (like ClickFunnels and Kajabi) as an area for marketing firms and software resellers.
Its pricing seems reasonable, too ($ 97, $297 and $497).
HighLevel Interface
The GoHighLevel dashboard has a respectable layout that makes it very easy to leap right in and reach function.
Many individuals find the UI and UX messy, with features set up illogically.
For example:
The system has 3 different settings panels for taking care of overall, individual, and product configurations.
Unusually sufficient, the web links to access these core settings are scattered across contrary sides of the display– making no sense at all!
It provides valuable progression and efficiency details, including lead sources, leads in the pipe, conversion rates, designated jobs for specific customers, custom KPIs, records and more.
Include a lot more data in there, and it still feels clean and efficient.
I likewise like that you can create numerous control panels if you want to arrange different reports in different control panels.
It is also fantastic for maintaining various views for the account proprietor (you) and sub-accounts (your consumers).
As I told you, GoHighLevel seems like it has a great deal of harsh edges when it pertains to UI/UX, and the codebase seems to be not that clean.
GoHighLevel Funnels
To develop a client’s web site, make landing pages, or create a sales funnel in GoHighLevel, you must first produce a sub-account by including their details.
Hereafter, switch over to the produced sub-account (” Switch to Sub-Account”), click on Websites, and after that Funnels. No fears. It took me numerous shots before I got the flow, also.
HighLevel Funnels allows you produce endless sales funnels, unlike systems like Kajabi that have limitations.
Furthermore, there are good funnel templates (greater than 1,000) to obtain you began quickly here.
From my experience, you won’t require much experience to produce landing pages and sales funnels with GoHighLevel.
You can likewise customize the templates on your own or have GoHighLevel do it for you.
I picked myself because I wanted to create fancy, personalized funnels from the ground up with its drag-and-drop builder. You simply add the steps.
Something else right here.
GoHighLevel’s Snapshots feature lets you clone effective funnels to sub-accounts, conserving configuration time.
You can also replicate specific steps, split test, and edit your funnels.
Furthermore, GoHighLevel enables trigger-based notifications to keep you upgraded on your lead development.
It flawlessly integrates voice telephone calls, SMS, and Facebook Carrier into your funnels, furthering your lead supporting efforts.
And also, its aesthetic pipe monitoring makes tracking leads a breeze, with the choice to immediately move underperforming results in various campaigns.
To streamline points further, GHL uses a ClickFunnels import feature for easy funnel migration.
Web Page and Website Builder
GoHighLevel lets you create pages from square one or choose a template to tailor making use of the intuitive drag-and-drop builder.
You are additionally totally free to include ready-made page sections as you please. Or, make use of code to develop custom-made features.
It feels as smooth as Elementor for WordPress, by the way. Then again, Elementor offers a bit much more, like:
- A larger array of customized fonts/typography
- Durable text computer animations
- Comprehensive widget library, and
- Advanced history capacities, such as parallax scrolling, video histories and GoHighLevel Marketing Agency Playbook
Yet, I dare say HighLevel will certainly suffice for lots of (most) of your customers.
The pages can incorporate straight with your GHL sales and marketing automation features, including CRM, appointment organizing, and email capture/nurturing/pipeline.
Pretty convenient!
I also like that you can create “global sections” or page areas that are instantly filled in when you create new pages, conserving you time and making sure a regular feel and look throughout. One more Elementor-like feature I enjoy.
With Brand Boards (under “Marketing > Brand Name Boards”), you can do the very same for texts and various other branding fundamentals.
And, yes, the statistics web page shows everything happening on your sub-accounts site, consisting of web page visits and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you produce detailed email campaigns and series, complete with triggers and automated follow-ups.
You can quickly include web links in both e-mails and SMS messages, allowing you to track your receivers’ actions and set off automated communications– something I such as.
You can also save, send, or schedule emails for optimum times. This is excellent for reaching your audience when they’re probably to open up.
GoHighLevel recommends Mailgun for mass emails (their LC solution may have lower shipment prices).
It’s wise to evaluate GoHighLevel’s email deliverability before totally dedicating, as numerous individuals have reported around a 30% lower distribution price compared to their previous email marketing systems.
Now, I listened to there are over 300 customizable e-mail templates on HighLevel. Regardless of browsing the Template Library, I was not able to find them within a sub-account (Sub-Account Setting).
You do get fairly a variety of templates when you switch over to Company Mode.
And, you can add your custom-made templates although you’ll have to be on the $497 per month reseller plan.
Within a sub-account, I could just see these 6 plain templates and the choice to develop and conserve email templates from square one (and recycle them in various other campaigns).
Below’s what among them, the “Strategic Preparation” template, appears like inside the GHL e-mail layout editor:
Not also shabby, but not unique either.
Nonetheless, I do like that GHL integrates workflow automation right into email marketing, consisting of:
- Welcome and Thanks e-mails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split testing for conversion optimization and even more.
In addition, real-time analytics offer insights right into your email campaign performance. And this can aid you take opportunities or address any type of prospective misses as they show up.
HighLevel CRM
GoHighLevel’s CRM device reminds me of ClickFunnels, which feels complete.
GoHighLevel consists of a customer website that allows you to track task development and view past communications.
Its workflow automation feature aids you enhance jobs like call management, segmentation, and lead activity with your pipeline.
And also, and this is a big plus: GoHighLevel facilitates appealing interactions with leads with text (SMS/MMS), voicemail drops, and Facebook Carrier. This adaptability implies you can connect with various consumer sectors via their chosen communication channels.
Just a direct, however– SMS costs use separately from the registration cost.
I likewise such as the GoHighLevel Social Organizer.
It lets you create, save, modify, timetable, article, and analyze your social media material across various channels.
It works like a solid replacement for social media scheduling devices like Buffer, SproutSocial and HootSuite– with no extra prices.
Yet that’s not all; the CRM tool additionally supplies several useful features:
- Arrange consultations directly within the system from the Calendars tab.
- Merge multi-channel interactions to support your clients’ preferred techniques of communication and relationship-building.
- Usage tags and wise lists to segment clients for even more targeted campaigns.
- Include extensive client data to every access under the Chance tab, providing you a clearer understanding of your potential customers, leads, and customers as they relocate via your aesthetic pipe.
- Advanced lead scoring aids prioritize lead nurturing based upon their actions along your pipeline.
And speaking of leads, allow’s discuss the essential services and products you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports tiny and detailed courses, total with memberships, communities and other relevant resources.
GHL also allows you sell physical products utilizing shopping pages, like Systeme.io. However Dropshipping is not available.
GoHighLevel training courses sustain a variety of material styles, consisting of sound, video, and papers.
This suggests you can cater to different learning designs and appeal to a wider series of pupils.
And also, it lets you import a course from Kajabi, including a lot more adaptability to your training course production efforts.
In my experience, committed on the internet program devices like Kajabi, LearnWorlds, and Thinkific deal a lot more advanced alternatives. These consist of training course leaking, social profiles, and progressed community building and monitoring tools. Nevertheless, GHL’s offerings will be adequate for several makers.
GoHighLevel additionally supplies training course certificates and different payment choices, including time payment plan and free courses.
You can easily connect your courses to your community for fast access and to improve money making capacity.
What I especially such as is just how simple it is to incorporate course products straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and more.
It is just one of my go-to favorites about Kajabi, too.
Online Reputation Administration
Rankings are important online, and GoHighLevel recognizes that well.
So, it automatically sends testimonial demands through SMS, e-mail, and QR code after a deal.
This feature guarantees you don’t miss out on any possibilities to develop credibility and count on with your audience.
You can likewise keep an eye on on the internet reviews regarding your solutions or service, allowing you to react suitably.
As an example, you can reroute negative responses to an exclusive form before it’s made public.
Or, you can choose that can leave a remark based on their ranking.
This strategy empowers you to involve directly with clients to resolve their problems without damaging your track record.
And also, GoHighLevel simplifies things by letting you review client responses across different systems– like Yext, Google (Google My Organization), and Facebook– directly from your GHL account. Pretty neat!
GoHighLevel Integrations
The system supports common integration options across payment handling, social networks and Zapier.
In addition, the Application Marketplace, which features both paid and complimentary application integrations, comes in Agency Mode (for account owners) as well as for your customers in sub-account setting.
I located around 265 apps throughout various business areas, consisting of SMS and live conversation integrations, social media sites, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for texting, make it possible for two-way syncing with other CRMs, and take care of appointments and organizing with Google Calendar.
And also, QuickBooks integration is offered for monetary administration, to name a few choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is among GoHighLevel’s main attractions.
Crucial: You’ll need Agency Mode gain access to with the Reselling tab to make use of these features.
The Unlimited Plan ($ 297/month) offers:
- Full sub-account rebranding and customization
- Limitless client sub-accounts at no additional cost
- API accessibility for incorporating outside tools
To re-sell these ready-to-go GHL sub-accounts at a markup, you’ll need to obtain the $497/month SaaS Pro plan.
When you do this, you can additionally resell various other software services to your customers (sub-accounts) at a markup.
GoHighLevel needs you to charge a minimum of $97 each month for every customer.
This indicates you’ll require at least five clients renewing month-to-month to break even. Any type of added clients beyond that will contribute directly to your earnings.
The tools you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, along with lots of Market applications such as AWeber, Constant Contact and Wrike.
To be successful with the GoHighLevel reseller program, add worth to your sub-accounts by including:
- Personalized structures
- Prefabricated snapshots
- Pre-built integrations
- Automated workflows
Without these additions, customers could choose GoHighLevel directly as opposed to paying your costs.
The SaaS Mode consists of white-label options for apple iphone app, Android app and Desktop computer application.
These applications let you handle all social media sites, SMS, and e-mail from one place.
Or, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your top quality GHL pages.
In total, these are three various mobile applications you can pick from based on your goals.
However, you need to be mindful:
- Resellers are accountable for client assistance and disagreements; failure to fix concerns can cause account termination.
- Resellers need to bill at the very least $97/month per sub-account, restricting pricing versatility.
- Offering life time accessibility for an one-time cost is forbidden without previous approval.
GoHighLevel Pricing and Support Plans
I like that HighLevel’s assistance is offered right from the control panel (the Aid and live conversation buttons on the top right and bottom left).
Once you register for a trial, you get open door to a welcome program, onboarding video tutorials, and a contact number for assistance. And of course, they really answer!
As for layaway plan, there’s a robust Starter plan available for $97, that includes limitless get in touches with, e-mails, products, funnels, and GoHighLevel Marketing Agency Playbook.
Still, you’ll likely intend to think about upgrading to the $297/month prepare for comprehensive firm requirements. Alternatively, you can market the GHL platform as a SaaS for $497/month.
For support, anticipate a vibrant Facebook Group community, paid onboarding, and a done-for-you setup alternative (also paid).
There’s 24/7 live chat readily available straight from your GHL control panel, in addition to valuable documents for self-service assistance.
Need assistance setting up GHL?
Arrangement plans are offered for an additional expense, including a $297 alternative for HIPAA compliance if that’s something you call for.
You may be under the assumption that the unlimited plan features endless email performance. The different individuals that complained about surcharges in their bank card for sending an e-mail from their servers without clear transparency.
GoHighLevel Alternatives
In conclusion, GoHighLevel costs itself as a complete online service platform.
Although it isn’t as extensive in particular locations as some other systems, it does a good job in many domain names.
You’ll likely want to keep up it if you’re practical.
In this regard, the top choices to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.