I’m a big fan of all-in-one digital marketing platforms GoHighLevel Open Source.
For this details factor I’m a large fan of tools like ClickFunnels.
However hey, it’s 2025.
My search led me to GoHighLevel, together with various other options I’ve evaluated right here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually used GoHighLevel, I can claim it’s certainly worth your time to hear about my experience prior to devoting to an annual subscription.
I’ll keep it short, pleasant, and insightful.
We’ll likewise tap comparisons with GHL alternatives like Kajabi, ClickFunnels and Systeme.io.
In this way, you’ll purchase choice you will not regret.
What I like about GoHighLevel
- All-in-one system: GoHighLevel combines vital sales and marketing devices to change numerous standalone options.
- SMS messaging: Two-way communication that’s more appealing than standard email.
- Robust CRM: Similar to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Strong workflow tools for division, get in touch with administration, and custom-made processes.
- Affordable: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels choices ($ 150+/ month).
- SaaSPreneur program: Popular amongst agency proprietors for
- GoHighLevel marketing.
- Integration-friendly: Functions with Zapier, e-mail tools, and texting systems.
What I don’t such as about GoHighLevel
- Email broadcasts can obtain pricey with more subscribers: You pay $0.01 per email, which, with say, 30,000 customers, can blast past $300 monthly. That’s a lot more pricey than the $297 Unlimited plan.
- Poor email deliveribility: Their e-mail service is reliant on Mailgun, and individuals transitioning from other e-mail marketing software program to GoHighLevel reported a significant decrease in e-mail deliverability. This is one significant con that may eventually force you out of GHL.
- Jack of all trades and a master of couple of? While workflow automations are respectable, different platforms go deeper for numerous of the various other key features, such as course development, community involvement, and so on. However the likes of Kajabi cost over $159/month to create or market greater than 3 courses/products.
- Suitable for digital agencies and software resellers: GoHighLevel’s capacities will certainly make the most feeling (and ROI) if you are doing B2B company, not so much if you are a content creator.
Upfront bottomline GoHighLevel Open Source
I such as that GoHighLevel bundles a wide variety of tools under one roofing system.
For digital agencies that aren’t focused on flashy features, a few of these tools– like the CRM and sales funnel builder– can quickly replace platforms like ClickFunnels and Kajabi.
Nevertheless, while devices for program development and subscriptions are practical, they do not attract attention as special.
You do not have professional course production features like you locate on Kajabi or Teachable.
That said, GoHighLevel provides unrestricted funnels, websites, and products starting at just $97/month, which is a substantial plus for firms handling multiple customers or tasks.
I believe this pricing structure straightens perfectly with their target audience.
Plus, I like the organization it gives (I can produce and handle sub-accounts for various customers under a single primary account).
What Does GoHighLevel Do?
GoHighLevel intends to be a thorough system that satisfies a lot of your company’s digital sales and marketing needs.
It consists of devices for e-mail marketing, course development, workflow automation, CRM, site and landing page structure, and more.
Its goal is to change all the other devices you might currently be using, and it’s not reluctant concerning that.
GHL is distinct from the majority of similar platforms (like ClickFunnels and Kajabi) as an area for marketing agencies and software resellers.
Its pricing appears fair, too ($ 97, $297 and $497).
HighLevel Interface
The GoHighLevel control panel has a good format that makes it simple to jump right in and get to work.
Many customers discover the UI and UX cluttered, with features organized illogically.
As an example:
The platform has 3 separate settings panels for taking care of total, private, and product setups.
Oddly sufficient, the links to accessibility these core settings are scattered throughout contrary sides of the screen– making no sense in any way!
It offers important development and efficiency details, including lead sources, leads in the pipeline, conversion prices, assigned jobs for details individuals, custom KPIs, reports and even more.
Add much more data therein, and it still really feels clean and well-organized.
I also such as that you can produce numerous dashboards if you wish to organize different reports in separate dashboards.
It is likewise excellent for preserving various views for the account proprietor (you) and sub-accounts (your customers).
As I informed you, GoHighLevel feels like it has a lot of harsh sides when it involves UI/UX, and the codebase seems to be not that clean.
GoHighLevel Funnels
To develop a client’s website, make landing pages, or produce a sales funnel in GoHighLevel, you should initially develop a sub-account by including their details.
Hereafter, switch to the developed sub-account (” Change to Sub-Account”), click on Sites, and afterwards Funnels. No concerns. It took me a number of shots prior to I got the flow, also.
HighLevel Funnels allows you produce unlimited sales funnels, unlike platforms like Kajabi that have limits.
Additionally, there are good funnel templates (more than 1,000) to obtain you started swiftly below.
From my experience, you will not need much experience to produce landing pages and sales funnels with GoHighLevel.
You can also customize the templates yourself or have GoHighLevel do it for you.
I chose myself due to the fact that I intended to create fancy, personalized funnels from the ground up with its drag-and-drop builder. You simply add the steps.
Another thing here.
GoHighLevel’s Snapshots feature lets you duplicate successful funnels to sub-accounts, saving arrangement time.
You can also duplicate individual steps, split test, and modify your funnels.
Additionally, GoHighLevel enables trigger-based notifications to keep you updated on your lead development.
It perfectly incorporates voice phone calls, SMS, and Facebook Messenger right into your funnels, furthering your lead supporting initiatives.
And also, its aesthetic pipe administration makes tracking leads a breeze, with the choice to immediately relocate underperforming causes various campaigns.
To simplify points additionally, GHL offers a ClickFunnels import feature for easy funnel migration.
Web Page and Website Builder
GoHighLevel allows you create web pages from the ground up or select a template to personalize utilizing the user-friendly drag-and-drop builder.
You are likewise complimentary to add prefabricated web page sections as you please. Or, utilize code to create custom features.
It feels as smooth as Elementor for WordPress, incidentally. However, Elementor supplies a little bit more, like:
- A larger range of personalized fonts/typography
- Durable text computer animations
- Considerable widget collection, and
- Advanced background capabilities, such as parallax scrolling, video backgrounds and GoHighLevel Open Source
Yet, I dare say HighLevel will certainly suffice for lots of (most) of your clients.
The pages can integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture/nurturing/pipeline.
Pretty convenient!
I likewise such as that you can create “international areas” or web page sections that are automatically completed when you produce brand-new pages, saving you time and guaranteeing a consistent look throughout. One more Elementor-like function I love.
With Brand Boards (under “Marketing > Brand Name Boards”), you can do the same for messages and other branding fundamentals.
And, yes, the statistics web page reveals everything taking place on your sub-accounts internet site, including web page gos to and sales.
Email Marketing
For email marketing automation, GoHighLevel lets you create intricate email campaigns and series, complete with triggers and automatic follow-ups.
You can conveniently include links in both emails and SMS texts, enabling you to track your recipients’ activities and trigger computerized communications– something I like.
You can also conserve, send, or schedule e-mails for optimal times. This is fantastic for reaching your audience when they’re more than likely to open up.
GoHighLevel suggests Mailgun for bulk emails (their LC service might have lower shipment rates).
It’s smart to evaluate GoHighLevel’s e-mail deliverability before totally devoting, as numerous individuals have reported around a 30% reduced shipment price contrasted to their previous e-mail marketing platforms.
Currently, I heard there more than 300 personalized e-mail templates on HighLevel. Regardless of looking the Template Library, I was incapable to locate them within a sub-account (Sub-Account Setting).
You do get quite a range of templates when you switch over to Firm Mode.
And, you can add your personalized templates although you’ll have to get on the $497 per month reseller plan.
Within a sub-account, I can just see these 6 ordinary templates and the choice to produce and save email templates from scratch (and recycle them in other campaigns).
Here’s what one of them, the “Strategic Preparation” template, appears like inside the GHL email layout editor:
Not too substandard, but not unique either.
Nevertheless, I do like that GHL integrates workflow automation right into email marketing, including:
- Invite and Thanks emails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split screening for conversion optimization and more.
In addition, real-time analytics give understandings right into your email campaign performance. And this can help you confiscate opportunities or deal with any type of potential misses out on as they come up.
HighLevel CRM
GoHighLevel’s CRM device advises me of ClickFunnels, which feels comprehensive.
GoHighLevel includes a customer site that permits you to track project development and view past communications.
Its workflow automation feature helps you streamline tasks like call monitoring, segmentation, and lead motion with your pipe.
Plus, and this is a huge and also: GoHighLevel helps with interesting communications with leads with sms message (SMS/MMS), voicemail declines, and Facebook Carrier. This adaptability suggests you can connect with various customer sections via their liked communication channels.
Simply a direct, however– SMS costs use separately from the membership cost.
I likewise such as the GoHighLevel Social Planner.
It allows you create, save, modify, timetable, post, and assess your social media material across numerous networks.
It works like a strong substitute for social media sites organizing tools like Buffer, SproutSocial and HootSuite– without any added prices.
However that’s not all; the CRM tool likewise provides numerous helpful features:
- Arrange visits straight within the system from the Calendars tab.
- Merge multi-channel interactions to support your customers’ preferred methods of communication and relationship-building.
- Usage tags and smart lists to segment customers for more targeted campaigns.
- Include considerable customer information to each entry under the Chance tab, providing you a clearer understanding of your leads, leads, and customers as they relocate through your aesthetic pipe.
- Advanced lead racking up helps focus on lead nurturing based upon their actions along your pipe.
And talking leads, allow’s speak about the essential product or services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports tiny and comprehensive programs, total with memberships, neighborhoods and various other related resources.
GHL also allows you sell physical items using ecommerce pages, like Systeme.io. However Dropshipping is not readily available.
GoHighLevel courses support a range of content layouts, including audio, video, and records.
This indicates you can cater to various learning designs and appeal to a more comprehensive range of students.
And also, it lets you import a program from Kajabi, adding a lot more adaptability to your course creation efforts.
In my experience, devoted on the internet training course tools like Kajabi, LearnWorlds, and Thinkific deal much more sophisticated alternatives. These include course dripping, social accounts, and advanced community building and monitoring devices. However, GHL’s offerings will certainly be adequate for lots of creators.
GoHighLevel also gives course certificates and different settlement options, consisting of time payment plan and free courses.
You can conveniently link your training courses to your community for fast gain access to and to boost monetization possibility.
What I specifically like is just how simple it is to incorporate program products directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
It is among my go-to faves about Kajabi, too.
Track Record Monitoring
Scores are important online, and GoHighLevel recognizes that well.
So, it automatically sends review requests by means of text, e-mail, and QR code after a transaction.
This feature ensures you do not miss out on any kind of opportunities to build reliability and trust with your audience.
You can likewise keep track of on-line evaluations about your services or organization, allowing you to react suitably.
For instance, you can reroute negative comments to a private form prior to it’s revealed.
Or, you can select that can leave a remark based upon their rating.
This method empowers you to engage directly with customers to resolve their issues without harming your online reputation.
And also, GoHighLevel streamlines points by letting you evaluate client feedback throughout various systems– like Yext, Google (Google My Organization), and Facebook– straight from your GHL account. Pretty cool!
GoHighLevel Integrations
The platform supports conventional integration choices throughout payment handling, social networks and Zapier.
Additionally, the App Industry, which features both paid and free app integrations, comes in Company Mode (for account proprietors) as well as for your customers in sub-account mode.
I discovered around 265 applications across different service areas, consisting of SMS and live conversation integrations, social media, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for texting, enable two-way syncing with other CRMs, and manage consultations and scheduling with Google Calendar.
And also, QuickBooks integration is readily available for monetary administration, to name a few choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is among GoHighLevel’s piece de resistances.
Vital: You’ll require Agency Setting gain access to via the Reselling tab to use these features.
The Unlimited Plan ($ 297/month) supplies:
- Full sub-account rebranding and customization
- Unlimited customer sub-accounts at no added cost
- API accessibility for integrating exterior tools
To resell these ready-to-go GHL sub-accounts at a markup, you’ll require to obtain the $497/month SaaS Pro plan.
When you do this, you can likewise re-sell various other software application solutions to your consumers (sub-accounts) at a markup.
GoHighLevel requires you to charge a minimum of $97 each month for every client.
This implies you’ll need a minimum of five clients renewing month-to-month to recover cost. Any additional customers beyond that will add directly to your income.
The tools you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, in addition to loads of Industry applications such as AWeber, Constant Contact and Wrike.
To do well with the GoHighLevel reseller program, add value to your sub-accounts by including:
- Customized frameworks
- Ready-made snapshots
- Pre-built integrations
- Automated workflows
Without these additions, clients might pick GoHighLevel directly instead of paying your premium.
The SaaS Mode consists of white-label options for iPhone application, Android app and Desktop computer app.
These applications allow you handle all social networks, SMS, and e-mail from one place.
Or, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your well-known GHL web pages.
In total amount, these are 3 various mobile applications you can pick from based upon your objectives.
However, you require to be mindful:
- Resellers are accountable for consumer support and disputes; failure to solve issues can result in account discontinuation.
- Resellers should charge at least $97/month per sub-account, limiting pricing flexibility.
- Selling lifetime gain access to for a single cost is banned without prior approval.
GoHighLevel Pricing and Support Plans
I like that HighLevel’s assistance is available right from the control panel (the Help and live conversation switches on the top right and bottom left).
As soon as you enroll in a trial, you obtain free access to a welcome course, onboarding video tutorials, and a phone number for support. And yes, they in fact respond to!
When it comes to layaway plan, there’s a durable Starter plan offered for $97, which includes endless calls, emails, items, funnels, and GoHighLevel Open Source.
Still, you’ll likely want to consider updating to the $297/month plan for extensive firm requirements. Additionally, you can resell the GHL platform as a SaaS for $497/month.
For assistance, expect a vibrant Facebook Team community, paid onboarding, and a done-for-you configuration alternative (also paid).
There’s 24/7 real-time chat readily available straight from your GHL dashboard, together with useful documents for self-service help.
Required aid setting up GHL?
Configuration plans are readily available for an additional price, consisting of a $297 option for HIPAA compliance if that’s something you require.
You might be under the assumption that the unlimited plan includes unrestricted email functionality. The various people that grumbled concerning surcharges in their charge card for sending out an email from their web servers without clear openness.
GoHighLevel Alternatives
All in all, GoHighLevel bills itself as a complete online company platform.
Although it isn’t as detailed in certain locations as a few other systems, it does a good job in many domain names.
You’ll likely wish to run with it if you’re pragmatic.
In this regard, the leading options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.