I’m a large fan of all-in-one digital marketing platforms GoHighLevel Real Estate Agent Playbook.
For this particular reason I’m a big fan of devices like ClickFunnels.
However hey, it’s 2025.
My search led me to GoHighLevel, along with various other choices I’ve reviewed here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually used GoHighLevel, I can state it’s absolutely worth your time to find out about my experience before devoting to a yearly subscription.
I’ll maintain it short, wonderful, and informative.
We’ll also touch contrasts with GHL alternatives like Kajabi, ClickFunnels and Systeme.io.
In this way, you’ll make a buy choice you won’t regret.
What I like about GoHighLevel
- All-in-one system: GoHighLevel integrates crucial sales and marketing tools to change multiple standalone remedies.
- SMS messaging: Two-way interaction that’s even more appealing than typical email.
- Durable CRM: Similar to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Strong workflow tools for segmentation, contact management, and personalized processes.
- Affordable: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels alternatives ($ 150+/ month).
- SaaSPreneur program: Popular amongst agency owners for
- GoHighLevel reselling.
- Integration-friendly: Functions with Zapier, e-mail devices, and texting platforms.
What I don’t like about GoHighLevel
- Email programs can get costly with even more subscribers: You pay $0.01 per e-mail, which, with say, 30,000 clients, can blow up past $300 per month. That’s more costly than the $297 Unlimited plan.
- Poor email deliveribility: Their email service is reliant on Mailgun, and individuals transitioning from various other email marketing software application to GoHighLevel reported a considerable drop in e-mail deliverability. This is one considerable disadvantage that might at some point require you out of GHL.
- Jack of all trades and a master of few? While workflow automations are pretty good, alternative systems go deeper for several of the various other vital functions, such as training course production, community interaction, and so on. But then again the similarity Kajabi price over $159/month to create or sell more than 3 courses/products.
- Perfect for digital companies and software program resellers: GoHighLevel’s capabilities will make the most sense (and ROI) if you are doing B2B business, not a lot if you are a web content creator.
Ahead of time bottomline GoHighLevel Real Estate Agent Playbook
I like that GoHighLevel packages a vast array of devices under one roofing.
For digital firms that aren’t concentrated on fancy features, several of these tools– like the CRM and sales funnel builder– can conveniently change systems like ClickFunnels and Kajabi.
Nevertheless, while tools for course creation and subscriptions are useful, they don’t stand apart as unique.
You do not have specialist course creation features like you find on Kajabi or Teachable.
That claimed, GoHighLevel uses endless funnels, web sites, and items starting at just $97/month, which is a massive plus for agencies handling numerous customers or tasks.
I believe this pricing framework straightens flawlessly with their target market.
And also, I enjoy the organization it supplies (I can develop and handle sub-accounts for different customers under a solitary major account).
What Does GoHighLevel Do?
GoHighLevel intends to be a detailed system that satisfies the majority of your agency’s digital sales and marketing needs.
It consists of tools for email marketing, course creation, workflow automation, CRM, website and landing page structure, and extra.
Its goal is to replace all the various other tools you may currently be utilizing, and it’s not timid regarding that.
GHL is distinct from the majority of comparable platforms (like ClickFunnels and Kajabi) as a place for marketing agencies and software resellers.
Its pricing appears reasonable, also ($ 97, $297 and $497).
HighLevel User interface
The GoHighLevel control panel has a decent design that makes it simple to jump right in and get to function.
The majority of individuals discover the UI and UX cluttered, with features prepared illogically.
For example:
The system has 3 separate setups panels for managing overall, private, and product arrangements.
Strangely enough, the web links to access these core settings are scattered throughout contrary sides of the screen– making no sense whatsoever!
It offers valuable progression and efficiency details, consisting of lead sources, leads in the pipe, conversion prices, appointed jobs for certain users, customized KPIs, reports and even more.
Add much more data in there, and it still really feels tidy and well-organized.
I additionally such as that you can develop several dashboards if you wish to arrange various records in separate dashboards.
It is also excellent for maintaining various views for the account proprietor (you) and sub-accounts (your customers).
As I informed you, GoHighLevel feels like it has a lot of harsh sides when it comes to UI/UX, and the codebase seems to be not that tidy.
GoHighLevel Funnels
To construct a customer’s web site, make landing pages, or produce a sales funnel in GoHighLevel, you must first create a sub-account by adding their details.
Hereafter, change to the created sub-account (” Switch to Sub-Account”), click Websites, and afterwards Funnels. No concerns. It took me several shots prior to I got the flow, too.
HighLevel Funnels lets you develop limitless sales funnels, unlike platforms like Kajabi that have limits.
In addition, there are suitable funnel templates (more than 1,000) to obtain you began swiftly right here.
From my experience, you won’t need much expertise to create landing pages and sales funnels with GoHighLevel.
You can also tailor the templates yourself or have GoHighLevel do it for you.
I picked myself due to the fact that I wished to create elaborate, personalized funnels from the ground up with its drag-and-drop builder. You just add the steps.
Something else below.
GoHighLevel’s Snapshots feature lets you duplicate effective funnels to sub-accounts, conserving configuration time.
You can also copy private steps, split test, and edit your funnels.
Furthermore, GoHighLevel permits trigger-based notices to keep you updated on your lead progression.
It seamlessly integrates voice telephone calls, SMS, and Facebook Carrier into your funnels, enhancing your lead nurturing efforts.
Plus, its aesthetic pipe management makes monitoring leads a wind, with the alternative to automatically relocate underperforming brings about various campaigns.
To simplify things better, GHL offers a ClickFunnels import feature for very easy funnel movement.
Web Page and Website Builder
GoHighLevel allows you create web pages from scratch or select a template to tailor making use of the user-friendly drag-and-drop builder.
You are likewise totally free to include prefabricated page areas as you please. Or, make use of code to produce custom features.
It really feels as smooth as Elementor for WordPress, by the way. However, Elementor provides a bit extra, like:
- A larger array of custom-made fonts/typography
- Durable text animations
- Considerable widget collection, and
- Advanced history capabilities, such as parallax scrolling, video histories and GoHighLevel Real Estate Agent Playbook
Yet, I dare say HighLevel will certainly suffice for many (most) of your clients.
The pages can integrate directly with your GHL sales and marketing automation features, including CRM, consultation scheduling, and e-mail capture/nurturing/pipeline.
Pretty convenient!
I likewise like that you can develop “global areas” or page sections that are automatically completed when you create brand-new pages, saving you time and making certain a consistent look throughout. One more Elementor-like function I like.
With Brand Name Boards (under “Marketing > Brand Name Boards”), you can do the very same for messages and various other branding essentials.
And, yes, the stats page shows everything happening on your sub-accounts internet site, consisting of page check outs and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel allows you develop detailed email campaigns and series, complete with triggers and automated follow-ups.
You can conveniently add links in both emails and SMS messages, permitting you to track your receivers’ activities and cause computerized communications– something I such as.
You can also conserve, send out, or routine e-mails for optimum times. This is wonderful for reaching your target market when they’re probably to open.
GoHighLevel suggests Mailgun for mass e-mails (their LC solution may have reduced delivery prices).
It’s smart to examine GoHighLevel’s email deliverability before totally committing, as several users have actually reported around a 30% reduced delivery price compared to their previous e-mail marketing platforms.
Now, I listened to there more than 300 personalized email templates on HighLevel. Despite looking the Template Library, I was not able to find them within a sub-account (Sub-Account Setting).
You do get quite a range of templates when you switch over to Company Mode.
And, you can add your tailor-made templates although you’ll need to be on the $497 per month reseller plan.
Within a sub-account, I might just see these 6 simple templates and the option to create and save e-mail templates from the ground up (and reuse them in various other campaigns).
Here’s what one of them, the “Strategic Preparation” template, looks like inside the GHL e-mail layout editor:
Not also shabby, but not special either.
However, I simulate that GHL incorporates workflow automation right into email marketing, consisting of:
- Invite and Thank You emails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split testing for conversion optimization and even more.
Furthermore, real-time analytics offer insights right into your e-mail campaign performance. And this can assist you confiscate possibilities or address any kind of prospective misses out on as they show up.
HighLevel CRM
GoHighLevel’s CRM device reminds me of ClickFunnels, which really feels comprehensive.
GoHighLevel consists of a customer website that permits you to track job development and view past interactions.
Its workflow automation feature helps you improve tasks like call administration, division, and lead motion through your pipeline.
Plus, and this is a huge and also: GoHighLevel assists in appealing communications with leads with sms message (SMS/MMS), voicemail declines, and Facebook Messenger. This flexibility implies you can connect with different consumer segments via their favored communication channels.
Just a heads up, though– SMS fees use separately from the membership charge.
I likewise such as the GoHighLevel Social Planner.
It allows you create, save, edit, routine, article, and examine your social media content throughout various networks.
It works like a solid replacement for social media scheduling devices like Barrier, SproutSocial and HootSuite– without any added expenses.
But that’s not all; the CRM tool likewise offers a number of handy features:
- Set up visits straight within the system from the Calendars tab.
- Combine multi-channel communications to support your clients’ favored approaches of interaction and relationship-building.
- Use tags and wise lists to section customers for more targeted campaigns.
- Include substantial customer information to every entrance under the Chance tab, giving you a clearer understanding of your prospects, leads, and customers as they move through your visual pipe.
- Advanced lead racking up aids focus on lead nurturing based upon their actions along your pipe.
And talking leads, let’s talk about the vital products and services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports tiny and extensive programs, full with subscriptions, communities and various other related sources.
GHL also lets you market physical products utilizing shopping pages, like Systeme.io. However Dropshipping is not offered.
GoHighLevel courses support a range of web content layouts, consisting of sound, video, and papers.
This implies you can satisfy different learning designs and appeal to a wider series of students.
And also, it lets you import a training course from Kajabi, including much more versatility to your training course development initiatives.
In my experience, devoted online course tools like Kajabi, LearnWorlds, and Thinkific deal more advanced options. These consist of course trickling, social profiles, and advanced community building and management tools. Nevertheless, GHL’s offerings will certainly be sufficient for several creators.
GoHighLevel additionally offers course certifications and various payment options, including installment plans and free courses.
You can quickly link your programs to your community for fast accessibility and to enhance monetization potential.
What I particularly like is exactly how uncomplicated it is to integrate training course products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
It is just one of my go-to favorites about Kajabi, too.
Reputation Monitoring
Scores are vital online, and GoHighLevel recognizes that well.
So, it immediately sends evaluation requests through text, email, and QR code after a deal.
This feature guarantees you do not miss any kind of opportunities to construct reputation and trust with your target market.
You can also check on the internet reviews regarding your solutions or organization, permitting you to respond suitably.
As an example, you can reroute negative comments to a personal type before it’s made public.
Or, you can pick who can leave a remark based upon their rating.
This technique encourages you to involve directly with customers to fix their problems without damaging your credibility.
Plus, GoHighLevel streamlines points by letting you examine client feedback throughout numerous platforms– like Yext, Google (Google My Organization), and Facebook– straight from your GHL account. Pretty cool!
GoHighLevel Integrations
The system supports conventional integration choices throughout payment handling, social media and Zapier.
Furthermore, the Application Marketplace, which features both paid and totally free app integrations, comes in Company Mode (for account owners) along with for your customers in sub-account setting.
I found around 265 applications throughout numerous business areas, including SMS and live conversation integrations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for texting, allow two-way syncing with various other CRMs, and take care of consultations and scheduling with Google Calendar.
Plus, QuickBooks integration is readily available for financial management, to name a few choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is just one of GoHighLevel’s main attractions.
Crucial: You’ll need Firm Mode gain access to via the Reselling tab to make use of these features.
The Unlimited Plan ($ 297/month) supplies:
- Complete sub-account rebranding and customization
- Unlimited customer sub-accounts at no added expense
- API accessibility for integrating exterior tools
To re-sell these ready-to-go GHL sub-accounts at a markup, you’ll need to obtain the $497/month SaaS Pro plan.
When you do this, you can additionally market various other software application services to your consumers (sub-accounts) at a markup.
GoHighLevel requires you to bill a minimum of $97 per month for each and every customer.
This indicates you’ll require a minimum of five customers restoring monthly to recover cost. Any kind of added customers beyond that will certainly add straight to your income.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, in addition to lots of Market apps such as AWeber, Constant Contact and Wrike.
To do well with the GoHighLevel reseller program, include worth to your sub-accounts by including:
- Personalized frameworks
- Ready-made snapshots
- Pre-built integrations
- Automated workflows
Without these enhancements, clients might select GoHighLevel straight as opposed to paying your costs.
The SaaS Mode consists of white-label choices for iPhone application, Android app and Desktop computer application.
These applications allow you manage all social media sites, SMS, and e-mail from one location.
Or, you can “gray-label” a mobile application to connect your GHL leads without them requiring to return to your well-known GHL web pages.
In total, these are 3 different mobile applications you can pick from based upon your goals.
Nonetheless, you require to be conscious:
- Resellers are in charge of customer assistance and disagreements; failing to deal with problems can cause account discontinuation.
- Resellers need to charge at the very least $97/month per sub-account, restricting pricing versatility.
- Selling life time access for a single cost is restricted without previous authorization.
GoHighLevel Pricing and Assistance Plans
I such as that HighLevel’s support is offered right from the dashboard (the Assistance and live conversation switches on the top right and bottom left).
As soon as you enroll in a trial, you gain free access to a welcome training course, onboarding video tutorials, and a contact number for support. And yes, they actually address!
When it comes to payment plans, there’s a durable Starter plan available for $97, which includes limitless contacts, e-mails, products, funnels, and GoHighLevel Real Estate Agent Playbook.
Still, you’ll likely intend to think about updating to the $297/month prepare for detailed agency demands. Conversely, you can re-sell the GHL platform as a SaaS for $497/month.
For support, anticipate a vivid Facebook Group community, paid onboarding, and a done-for-you configuration option (likewise paid).
There’s 24/7 live chat offered straight from your GHL dashboard, together with useful documents for self-service assistance.
Need aid configuring GHL?
Configuration plans are offered for an extra expense, consisting of a $297 choice for HIPAA compliance if that’s something you call for.
You may be under the presumption that the unlimited plan comes with unrestricted e-mail performance. The different individuals who complained about added fees in their charge card for sending out an e-mail from their web servers without clear openness.
GoHighLevel Alternatives
In conclusion, GoHighLevel expenses itself as a complete online organization platform.
Although it isn’t as detailed in specific locations as some other systems, it does a great task in most domains.
You’ll likely want to keep up it if you’re pragmatic.
In this regard, the top options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.