I’m a large fan of all-in-one digital selling systems GoHighLevel SMTP.
For this certain factor I’m a huge follower of tools like ClickFunnels.
However hey, it’s 2025.
My search led me to GoHighLevel, in addition to other choices I’ve reviewed here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually made use of GoHighLevel, I can say it’s absolutely worth your time to hear about my experience before devoting to an annual subscription.
I’ll keep it short, wonderful, and informative.
We’ll likewise touch contrasts with GHL choices like Kajabi, ClickFunnels and Systeme.io.
In this way, you’ll make a buy decision you won’t be sorry for.
What I such as about GoHighLevel
- All-in-one platform: GoHighLevel integrates vital sales and marketing tools to change multiple standalone options.
- SMS messaging: Two-way communication that’s even more engaging than traditional email.
- Robust CRM: Comparable to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow devices for segmentation, call management, and custom-made processes.
- Economical: Plans from $97-$ 497/month, affordable with Kajabi and ClickFunnels alternatives ($ 150+/ month).
- SaaSPreneur program: Popular amongst company proprietors for
- GoHighLevel reselling.
- Integration-friendly: Works with Zapier, email tools, and texting systems.
What I do not such as regarding GoHighLevel
- Email programs can obtain expensive with more customers: You pay $0.01 per email, which, with say, 30,000 customers, can blast past $300 each month. That’s more pricey than the $297 Unlimited plan.
- Poor email deliveribility: Their e-mail service is reliant on Mailgun, and individuals transitioning from various other email marketing software application to GoHighLevel reported a substantial decrease in email deliverability. This is one considerable con that might ultimately force you out of GHL.
- Jack of all professions and a master of few? While workflow automations are pretty good, different systems go deeper for several of the various other crucial features, such as course creation, community interaction, and so on. However the likes of Kajabi price over $159/month to create or sell more than 3 courses/products.
- Suitable for digital companies and software application resellers: GoHighLevel’s abilities will certainly make the most feeling (and ROI) if you are doing B2B service, not a lot if you are a web content creator.
Upfront bottomline GoHighLevel SMTP
I like that GoHighLevel packages a wide variety of devices under one roofing system.
For digital firms that aren’t focused on flashy features, some of these devices– like the CRM and sales funnel builder– can conveniently replace platforms like ClickFunnels and Kajabi.
Nevertheless, while tools for program creation and memberships are functional, they don’t stand out as special.
You do not have professional training course production features like you find on Kajabi or Teachable.
That claimed, GoHighLevel uses endless funnels, internet sites, and products beginning at just $97/month, which is a huge plus for firms handling several clients or jobs.
I believe this pricing structure lines up flawlessly with their target market.
Plus, I enjoy the organization it provides (I can create and take care of sub-accounts for different customers under a single primary account).
What Does GoHighLevel Do?
GoHighLevel aims to be a comprehensive system that fulfills the majority of your agency’s digital sales and marketing needs.
It includes devices for email marketing, program creation, workflow automation, CRM, web site and landing page building, and more.
Its goal is to change all the various other devices you might presently be making use of, and it’s not shy regarding that.
GHL is one-of-a-kind from many similar systems (like ClickFunnels and Kajabi) as a place for marketing firms and software application resellers.
Its pricing appears fair, too ($ 97, $297 and $497).
HighLevel User interface
The GoHighLevel control panel has a respectable layout that makes it very easy to jump right in and get to work.
A lot of users find the UI and UX messy, with features prepared illogically.
For instance:
The system has three different settings panels for managing overall, specific, and item arrangements.
Oddly enough, the web links to access these core settings are scattered across opposite sides of the display– making no sense in all!
It gives valuable progress and efficiency details, including lead sources, leads in the pipeline, conversion prices, appointed tasks for particular users, custom-made KPIs, records and more.
Include more data therein, and it still feels clean and efficient.
I also such as that you can develop multiple control panels if you want to arrange different records in different dashboards.
It is additionally excellent for preserving different views for the account proprietor (you) and sub-accounts (your clients).
As I informed you, GoHighLevel feels like it has a lot of harsh sides when it involves UI/UX, and the codebase appears to be not that clean.
GoHighLevel Funnels
To develop a customer’s web site, make landing pages, or produce a sales funnel in GoHighLevel, you must initially create a sub-account by adding their information.
Hereafter, switch to the produced sub-account (” Switch to Sub-Account”), click on Sites, and after that Funnels. No fears. It took me numerous shots prior to I got the flow, also.
HighLevel Funnels lets you create limitless sales funnels, unlike systems like Kajabi that have limits.
Additionally, there are suitable funnel templates (greater than 1,000) to obtain you began promptly here.
From my experience, you won’t need much expertise to develop landing pages and sales funnels with GoHighLevel.
You can also personalize the templates on your own or have GoHighLevel do it for you.
I picked myself due to the fact that I intended to develop elaborate, customized funnels from square one with its drag-and-drop builder. You simply add the actions.
Another thing right here.
GoHighLevel’s Snapshots feature lets you clone effective funnels to sub-accounts, conserving arrangement time.
You can likewise replicate individual steps, split test, and modify your funnels.
Furthermore, GoHighLevel permits trigger-based alerts to keep you upgraded on your lead progression.
It seamlessly integrates voice phone calls, SMS, and Facebook Carrier right into your funnels, enhancing your lead nurturing efforts.
And also, its aesthetic pipe monitoring makes monitoring leads a wind, with the option to immediately move underperforming results in various campaigns.
To streamline things better, GHL provides a ClickFunnels import feature for very easy funnel migration.
Page and Website Builder
GoHighLevel lets you produce web pages from square one or choose a template to customize using the user-friendly drag-and-drop builder.
You are also cost-free to include prefabricated page areas as you please. Or, use code to create custom-made features.
It feels as smooth as Elementor for WordPress, incidentally. Then again, Elementor supplies a bit much more, like:
- A wider selection of custom-made fonts/typography
- Robust text computer animations
- Comprehensive widget library, and
- Advanced history capacities, such as parallax scrolling, video histories and GoHighLevel SMTP
Yet, I dare say HighLevel will certainly suffice for several (most) of your clients.
The pages can integrate directly with your GHL sales and marketing automation features, consisting of CRM, visit organizing, and e-mail capture/nurturing/pipeline.
Pretty useful!
I likewise such as that you can create “global areas” or web page areas that are immediately filled in when you create brand-new pages, saving you time and making sure a consistent look and feel throughout. One more Elementor-like feature I enjoy.
With Brand Boards (under “Marketing > Brand Boards”), you can do the exact same for texts and various other branding basics.
And, yes, the statistics page shows whatever occurring on your sub-accounts website, consisting of web page brows through and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you develop intricate email campaigns and series, total with triggers and automated follow-ups.
You can easily include web links in both emails and SMS messages, enabling you to track your recipients’ actions and trigger computerized communications– something I like.
You can additionally save, send, or routine e-mails for optimal times. This is wonderful for reaching your audience when they’re most likely to open up.
GoHighLevel suggests Mailgun for mass emails (their LC service may have lower delivery rates).
It’s a good idea to test GoHighLevel’s e-mail deliverability prior to fully committing, as lots of users have actually reported around a 30% reduced distribution price compared to their previous e-mail marketing platforms.
Currently, I listened to there are over 300 customizable e-mail templates on HighLevel. Regardless of searching the Template Library, I was incapable to find them within a sub-account (Sub-Account Mode).
You do obtain rather a range of templates when you switch over to Firm Setting.
And, you can add your personalized templates although you’ll have to get on the $497 per month reseller plan.
Within a sub-account, I could just see these six plain templates and the choice to create and conserve e-mail templates from the ground up (and recycle them in various other campaigns).
Below’s what one of them, the “Strategic Planning” template, looks like inside the GHL email style editor:
Not also inferior, however not special either.
Nevertheless, I simulate that GHL incorporates workflow automation right into email marketing, consisting of:
- Welcome and Thank You e-mails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split screening for conversion optimization and even more.
Furthermore, real-time analytics give understandings into your e-mail campaign performance. And this can assist you take possibilities or deal with any prospective misses as they show up.
HighLevel CRM
GoHighLevel’s CRM device reminds me of ClickFunnels, which really feels extensive.
GoHighLevel consists of a client portal that allows you to track job progression and sight past communications.
Its workflow automation feature helps you simplify tasks like get in touch with monitoring, division, and lead motion with your pipeline.
Plus, and this is a huge plus: GoHighLevel assists in engaging interactions with leads through sms message (SMS/MMS), voicemail declines, and Facebook Messenger. This versatility implies you can connect with various client sectors via their favored communication channels.
Just a heads up, though– SMS costs apply independently from the registration charge.
I also like the GoHighLevel Social Organizer.
It allows you produce, conserve, edit, schedule, message, and analyze your social networks material across various networks.
It works like a strong replacement for social media sites scheduling tools like Buffer, SproutSocial and HootSuite– with no added costs.
Yet that’s not all; the CRM device likewise provides several valuable features:
- Schedule visits straight within the platform from the Calendars tab.
- Combine multi-channel communications to support your clients’ favored techniques of communication and relationship-building.
- Use tags and wise listings to segment consumers for even more targeted campaigns.
- Include substantial consumer data to each access under the Possibility tab, giving you a more clear understanding of your leads, leads, and customers as they move with your aesthetic pipe.
- Advanced lead racking up assists prioritize lead nurturing based upon their activities along your pipe.
And talking leads, allow’s talk about the crucial products and services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports small and detailed training courses, complete with subscriptions, neighborhoods and other related resources.
GHL likewise allows you offer physical products making use of ecommerce pages, like Systeme.io. Yet Dropshipping is not readily available.
GoHighLevel courses sustain a variety of web content layouts, including audio, video, and documents.
This implies you can accommodate various learning styles and interest a broader series of pupils.
And also, it lets you import a course from Kajabi, including much more flexibility to your program production efforts.
In my experience, devoted on the internet training course devices like Kajabi, LearnWorlds, and Thinkific deal much more sophisticated alternatives. These consist of training course leaking, social profiles, and progressed community structure and management tools. Nevertheless, GHL’s offerings will certainly be sufficient for several designers.
GoHighLevel likewise offers program certifications and different repayment options, including installment plans and free courses.
You can easily link your courses to your community for quick gain access to and to enhance money making possibility.
What I particularly such as is how simple it is to incorporate course products straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and extra.
It’s one of my best favorites concerning Kajabi, as well.
Reputation Monitoring
Scores are essential online, and GoHighLevel comprehends that well.
So, it automatically sends review requests through text, e-mail, and QR code after a purchase.
This feature guarantees you don’t miss out on any chances to build reputation and trust with your audience.
You can additionally check on the internet testimonials regarding your services or business, permitting you to respond properly.
For instance, you can reroute negative feedback to a private form prior to it’s revealed.
Or, you can select who can leave a comment based upon their ranking.
This method encourages you to involve directly with customers to fix their concerns without harming your online reputation.
And also, GoHighLevel simplifies things by letting you review client responses throughout numerous platforms– like Yext, Google (Google My Company), and Facebook– straight from your GHL account. Pretty cool!
GoHighLevel Integrations
The platform sustains basic integration options throughout settlement handling, social media sites and Zapier.
Furthermore, the Application Marketplace, which features both paid and totally free app integrations, comes in Firm Setting (for account owners) as well as for your customers in sub-account mode.
I discovered around 265 applications throughout different business locations, including SMS and live chat integrations, social media, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for texting, enable two-way syncing with various other CRMs, and handle consultations and organizing with Google Schedule.
And also, QuickBooks integration is offered for monetary administration, to name a few choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is one of GoHighLevel’s main attractions.
Important: You’ll need Company Mode gain access to via the Reselling tab to make use of these features.
The Unlimited Plan ($ 297/month) uses:
- Complete sub-account rebranding and customization
- Endless client sub-accounts at no extra cost
- API access for integrating outside tools
To market these ready-to-go GHL sub-accounts at a markup, you’ll require to get the $497/month SaaS Pro plan.
When you do this, you can additionally market other software solutions to your customers (sub-accounts) at a markup.
GoHighLevel needs you to bill a minimum of $97 per month for every client.
This implies you’ll require at the very least 5 clients renewing month-to-month to break even. Any additional clients beyond that will certainly add directly to your income.
The devices you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, along with loads of Marketplace apps such as AWeber, Constant Contact and Wrike.
To do well with the GoHighLevel reseller program, add value to your sub-accounts by including:
- Personalized frameworks
- Ready-made snapshots
- Pre-built integrations
- Automated workflows
Without these additions, customers may select GoHighLevel directly instead of paying your costs.
The SaaS Mode consists of white-label choices for iPhone app, Android app and Desktop application.
These applications let you handle all social media, SMS, and email from one area.
Or, you can “gray-label” a mobile application to attach your GHL leads without them requiring to go back to your well-known GHL web pages.
In total amount, these are three various mobile applications you can pick from based on your objectives.
However, you require to be conscious:
- Resellers are in charge of consumer assistance and disputes; failure to resolve issues can cause account termination.
- Resellers have to bill at the very least $97/month per sub-account, restricting pricing flexibility.
- Selling lifetime accessibility for a single charge is prohibited without prior authorization.
GoHighLevel Pricing and Assistance Plans
I like that HighLevel’s assistance is offered right from the control panel (the Help and live chat switches on the top right and bottom left).
When you enroll in a trial, you acquire open door to a welcome training course, onboarding video tutorials, and a phone number for support. And yes, they actually address!
When it comes to layaway plan, there’s a durable Starter plan readily available for $97, which includes limitless contacts, emails, items, funnels, and GoHighLevel SMTP.
Still, you’ll likely want to consider upgrading to the $297/month plan for detailed agency demands. Additionally, you can market the GHL platform as a SaaS for $497/month.
For support, expect a vivid Facebook Team community, paid onboarding, and a done-for-you setup option (likewise paid).
There’s 24/7 live conversation readily available directly from your GHL control panel, together with valuable documentation for self-service help.
Need aid configuring GHL?
Configuration plans are available for an additional price, including a $297 alternative for HIPAA conformity if that’s something you need.
You might be under the presumption that the unlimited plan comes with unrestricted email capability. The numerous people who whined about added fees in their credit card for sending an e-mail from their web servers without clear openness.
GoHighLevel Alternatives
Overall, GoHighLevel costs itself as a complete online service system.
Although it isn’t as comprehensive in certain locations as a few other platforms, it does a great work in many domain names.
You’ll likely wish to run with it if you’re pragmatic.
Hereof, the leading choices to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.