I’m a large follower of all-in-one digital selling platforms GoHighLevel Travel Agency Playbook.
For this certain factor I’m a huge follower of devices like ClickFunnels.
Yet hey, it’s 2025.
My search led me to GoHighLevel, together with various other options I’ve examined here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually made use of GoHighLevel, I can claim it’s most definitely worth your time to hear about my experience prior to committing to an annual subscription.
I’ll keep it short, wonderful, and informative.
We’ll likewise touch contrasts with GHL choices like Kajabi, ClickFunnels and Systeme.io.
That way, you’ll purchase decision you won’t be sorry for.
What I like about GoHighLevel
- All-in-one platform: GoHighLevel combines crucial sales and marketing tools to replace numerous standalone remedies.
- SMS messaging: Two-way interaction that’s more engaging than standard email.
- Durable CRM: Equivalent to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow tools for segmentation, get in touch with monitoring, and custom procedures.
- Affordable: Plans from $97-$ 497/month, affordable with Kajabi and ClickFunnels choices ($ 150+/ month).
- SaaSPreneur program: Popular among company proprietors for
- GoHighLevel reselling.
- Integration-friendly: Functions with Zapier, e-mail devices, and texting systems.
What I don’t such as regarding GoHighLevel
- Email programs can get expensive with more customers: You pay $0.01 per email, which, with say, 30,000 customers, can blast past $300 each month. That’s a lot more costly than the $297 Unlimited plan.
- Poor email deliveribility: Their email solution is reliant on Mailgun, and individuals transitioning from various other email marketing software application to GoHighLevel reported a significant drop in email deliverability. This is one considerable disadvantage that may ultimately require you out of GHL.
- Jack of all professions and a master of few? While workflow automations are pretty good, alternate systems go deeper for numerous of the other essential functions, such as course development, community engagement, etc. However the similarity Kajabi price over $159/month to create or offer more than 3 courses/products.
- Suitable for digital companies and software program resellers: GoHighLevel’s capabilities will make one of the most feeling (and ROI) if you are doing B2B organization, not so much if you are a material developer.
Upfront bottomline GoHighLevel Travel Agency Playbook
I such as that GoHighLevel bundles a vast array of devices under one roof.
For digital firms that aren’t concentrated on fancy features, a few of these devices– like the CRM and sales funnel builder– can conveniently change systems like ClickFunnels and Kajabi.
However, while devices for program production and subscriptions are practical, they don’t stand out as unique.
You do not have specialist course development features like you find on Kajabi or Teachable.
That claimed, GoHighLevel uses unlimited funnels, internet sites, and products starting at simply $97/month, which is a huge plus for companies managing several customers or jobs.
I assume this pricing framework straightens perfectly with their target audience.
And also, I like the company it provides (I can create and handle sub-accounts for various clients under a solitary main account).
What Does GoHighLevel Do?
GoHighLevel aims to be a comprehensive system that meets most of your firm’s digital sales and marketing demands.
It includes tools for e-mail marketing, training course development, workflow automation, CRM, website and landing page building, and much more.
Its goal is to replace all the other devices you might currently be using, and it’s not timid about that.
GHL is special from a lot of similar systems (like ClickFunnels and Kajabi) as a location for marketing firms and software application resellers.
Its pricing seems fair, as well ($ 97, $297 and $497).
HighLevel Interface
The GoHighLevel dashboard has a decent design that makes it easy to jump right in and reach work.
Most individuals locate the UI and UX messy, with features prepared illogically.
For example:
The platform has three different settings panels for handling overall, private, and item arrangements.
Oddly sufficient, the links to accessibility these core setups are spread across contrary sides of the display– making no feeling in any way!
It supplies valuable progress and efficiency information, consisting of lead sources, leads in the pipe, conversion rates, designated jobs for certain customers, customized KPIs, records and more.
Add a lot more information in there, and it still really feels tidy and efficient.
I likewise like that you can create multiple dashboards if you intend to arrange different reports in separate dashboards.
It is also terrific for maintaining different views for the account owner (you) and sub-accounts (your clients).
As I informed you, GoHighLevel seems like it has a lot of rough edges when it comes to UI/UX, and the codebase appears to be not that tidy.
GoHighLevel Funnels
To build a customer’s web site, make landing pages, or create a sales funnel in GoHighLevel, you must first produce a sub-account by adding their details.
After this, switch over to the produced sub-account (” Change to Sub-Account”), click on Websites, and after that Funnels. No fears. It took me a number of shots prior to I obtained the circulation, also.
HighLevel Funnels allows you create limitless sales funnels, unlike systems like Kajabi that have limitations.
Additionally, there are respectable funnel templates (greater than 1,000) to get you began quickly here.
From my experience, you won’t require much competence to produce landing pages and sales funnels with GoHighLevel.
You can additionally tailor the templates yourself or have GoHighLevel do it for you.
I chose myself because I intended to produce intricate, personalized funnels from square one with its drag-and-drop builder. You simply include the steps.
Another thing right here.
GoHighLevel’s Snapshots feature allows you duplicate successful funnels to sub-accounts, conserving arrangement time.
You can likewise copy specific actions, split test, and modify your funnels.
Additionally, GoHighLevel permits trigger-based notifications to maintain you upgraded on your lead development.
It seamlessly incorporates voice calls, SMS, and Facebook Carrier into your funnels, advancing your lead supporting efforts.
And also, its aesthetic pipeline management makes monitoring leads a wind, with the alternative to instantly relocate underperforming results in various campaigns.
To simplify things additionally, GHL provides a ClickFunnels import feature for easy funnel migration.
Web Page and Website Builder
GoHighLevel allows you create pages from scratch or pick a template to personalize making use of the instinctive drag-and-drop builder.
You are also totally free to include ready-made page areas as you please. Or, make use of code to create custom-made features.
It really feels as smooth as Elementor for WordPress, incidentally. However, Elementor uses a little bit extra, like:
- A larger range of customized fonts/typography
- Robust text animations
- Comprehensive widget collection, and
- Advanced history capabilities, such as parallax scrolling, video histories and GoHighLevel Travel Agency Playbook
Yet, I dare say HighLevel will certainly suffice for many (most) of your customers.
The web pages can integrate straight with your GHL sales and marketing automation features, consisting of CRM, consultation organizing, and e-mail capture/nurturing/pipeline.
Pretty useful!
I additionally such as that you can create “global sections” or page sections that are immediately filled out when you produce brand-new pages, saving you time and making certain a constant feel and look throughout. Another Elementor-like feature I like.
With Brand Boards (under “Marketing > Brand Boards”), you can do the same for texts and various other branding fundamentals.
And, yes, the stats page shows everything occurring on your sub-accounts website, consisting of page sees and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you develop intricate email campaigns and sequences, total with triggers and automated follow-ups.
You can easily include web links in both emails and SMS texts, allowing you to track your receivers’ activities and activate automated communications– something I like.
You can additionally save, send out, or schedule emails for ideal times. This is wonderful for reaching your target market when they’re more than likely to open.
GoHighLevel recommends Mailgun for mass emails (their LC service may have reduced distribution prices).
It’s important to check GoHighLevel’s email deliverability before fully devoting, as lots of individuals have actually reported around a 30% reduced distribution price contrasted to their previous email marketing systems.
Currently, I listened to there are over 300 personalized e-mail templates on HighLevel. Regardless of looking the Template Library, I was incapable to locate them within a sub-account (Sub-Account Mode).
You do obtain rather a selection of templates when you switch over to Agency Mode.
And, you can include your personalized templates although you’ll have to get on the $497 each month reseller plan.
Within a sub-account, I might only see these six simple templates and the choice to create and save email templates from square one (and recycle them in other campaigns).
Below’s what one of them, the “Strategic Preparation” template, looks like inside the GHL e-mail style editor:
Not also shabby, yet not unique either.
Nevertheless, I do like that GHL integrates workflow automation into email marketing, consisting of:
- Invite and Thanks emails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split testing for conversion optimization and even more.
Furthermore, real-time analytics provide insights right into your email campaign efficiency. And this can help you confiscate chances or attend to any kind of prospective misses out on as they turn up.
HighLevel CRM
GoHighLevel’s CRM tool reminds me of ClickFunnels, which really feels comprehensive.
GoHighLevel consists of a client portal that allows you to track project progress and view past communications.
Its workflow automation feature assists you simplify tasks like call management, segmentation, and lead activity through your pipe.
Plus, and this is a large plus: GoHighLevel promotes engaging interactions with leads via text messages (SMS/MMS), voicemail decreases, and Facebook Messenger. This adaptability indicates you can get in touch with different customer sectors through their liked communication channels.
Just a direct, however– SMS fees apply individually from the subscription fee.
I likewise like the GoHighLevel Social Planner.
It allows you develop, save, modify, routine, blog post, and examine your social media sites material throughout different networks.
It works like a strong replacement for social media sites organizing devices like Barrier, SproutSocial and HootSuite– with no extra expenses.
Yet that’s not all; the CRM device also uses numerous helpful features:
- Arrange appointments directly within the platform from the Calendars tab.
- Merge multi-channel communications to sustain your clients’ preferred approaches of communication and relationship-building.
- Usage tags and smart lists to section consumers for even more targeted campaigns.
- Add extensive client information to each entry under the Possibility tab, providing you a more clear understanding of your prospects, leads, and customers as they relocate through your aesthetic pipe.
- Advanced lead racking up aids prioritize lead nurturing based upon their activities along your pipeline.
And talking leads, allow’s discuss the key products and services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports small and detailed courses, full with subscriptions, neighborhoods and various other associated resources.
GHL also lets you sell physical products using ecommerce pages, like Systeme.io. Yet Dropshipping is not readily available.
GoHighLevel courses support a selection of web content styles, consisting of sound, video, and papers.
This means you can deal with different learning designs and interest a broader variety of trainees.
Plus, it allows you import a program from Kajabi, including much more adaptability to your training course creation efforts.
In my experience, dedicated on the internet program devices like Kajabi, LearnWorlds, and Thinkific deal much more innovative alternatives. These consist of course dripping, social accounts, and advanced community building and management tools. However, GHL’s offerings will certainly be enough for numerous developers.
GoHighLevel also offers training course certificates and different repayment choices, consisting of installment plans and free courses.
You can quickly connect your courses to your community for fast accessibility and to boost monetization capacity.
What I especially like is exactly how uncomplicated it is to incorporate program products straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and more.
It is just one of my best favorites about Kajabi, as well.
Credibility Administration
Scores are important online, and GoHighLevel recognizes that well.
So, it instantly sends testimonial demands through text, email, and QR code after a deal.
This feature guarantees you do not miss any type of opportunities to construct trustworthiness and trust fund with your audience.
You can likewise keep track of on the internet reviews about your solutions or service, permitting you to react appropriately.
As an example, you can reroute adverse comments to a personal kind prior to it’s revealed.
Or, you can pick who can leave a remark based upon their rating.
This strategy empowers you to engage straight with customers to fix their problems without harming your online reputation.
Plus, GoHighLevel streamlines things by allowing you examine client responses throughout various systems– like Yext, Google (Google My Business), and Facebook– straight from your GHL account. Pretty cool!
GoHighLevel Integrations
The system sustains conventional integration options across repayment handling, social media sites and Zapier.
In addition, the App Market, which features both paid and free application integrations, is accessible in Company Setting (for account owners) along with for your customers in sub-account mode.
I discovered around 265 apps across numerous company locations, consisting of SMS and live conversation integrations, social media sites, and marketing automation tools.
You can additionally incorporate WhatsApp and Twilio for texting, make it possible for two-way syncing with other CRMs, and handle visits and organizing with Google Calendar.
Plus, QuickBooks integration is readily available for financial monitoring, among other choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is one of GoHighLevel’s piece de resistances.
Vital: You’ll need Company Setting gain access to via the Reselling tab to utilize these features.
The Unlimited Plan ($ 297/month) provides:
- Complete sub-account rebranding and modification
- Endless customer sub-accounts at no additional price
- API gain access to for incorporating exterior devices
To resell these ready-to-go GHL sub-accounts at a markup, you’ll require to get the $497/month SaaS Pro plan.
When you do this, you can also market other software application remedies to your customers (sub-accounts) at a markup.
GoHighLevel requires you to bill a minimum of $97 each month for each and every customer.
This means you’ll require a minimum of five customers renewing monthly to break even. Any additional clients past that will certainly add directly to your revenue.
The tools you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, as well as dozens of Industry applications such as AWeber, Constant Contact and Wrike.
To do well with the GoHighLevel reseller program, include value to your sub-accounts by including:
- Personalized frameworks
- Ready-made snapshots
- Pre-built integrations
- Automated workflows
Without these enhancements, customers could pick GoHighLevel directly as opposed to paying your costs.
The SaaS Mode includes white-label options for apple iphone app, Android application and Desktop computer application.
These applications let you take care of all social networks, SMS, and email from one location.
Or, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your well-known GHL web pages.
In overall, these are three different mobile apps you can select from based upon your goals.
However, you require to be conscious:
- Resellers are in charge of consumer support and conflicts; failing to settle issues can bring about account discontinuation.
- Resellers need to bill a minimum of $97/month per sub-account, restricting pricing adaptability.
- Offering lifetime access for an one-time charge is prohibited without prior approval.
GoHighLevel Pricing and Support Plans
I like that HighLevel’s support is available right from the dashboard (the Assistance and live chat buttons on the leading right and bottom left).
As soon as you register for a trial, you get open door to a welcome program, onboarding video tutorials, and a phone number for support. And of course, they in fact respond to!
As for layaway plan, there’s a robust Starter plan offered for $97, that includes unrestricted contacts, e-mails, products, funnels, and GoHighLevel Travel Agency Playbook.
Still, you’ll likely wish to take into consideration upgrading to the $297/month prepare for thorough firm requirements. Additionally, you can re-sell the GHL system as a SaaS for $497/month.
For support, expect a lively Facebook Group community, paid onboarding, and a done-for-you configuration option (additionally paid).
There’s 24/7 real-time conversation readily available straight from your GHL dashboard, together with valuable paperwork for self-service help.
Need assistance setting up GHL?
Configuration plans are offered for an extra expense, consisting of a $297 option for HIPAA conformity if that’s something you need.
You may be under the assumption that the unlimited plan features limitless e-mail functionality. The numerous individuals that complained regarding service charges in their bank card for sending an e-mail from their web servers without clear transparency.
GoHighLevel Alternatives
In conclusion, GoHighLevel bills itself as a complete online company system.
Although it isn’t as thorough in certain locations as a few other platforms, it does a great task in a lot of domains.
You’ll likely want to run with it if you’re practical.
In this regard, the top options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.