I’m a huge follower of all-in-one digital marketing systems GoHighLevel University.
For this particular reason I’m a big follower of devices like ClickFunnels.
Yet hey, it’s 2025.
My search led me to GoHighLevel, along with various other choices I’ve assessed right here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having utilized GoHighLevel, I can say it’s definitely worth your time to read about my experience prior to dedicating to a yearly registration.
I’ll keep it short, sweet, and insightful.
We’ll also tap comparisons with GHL options like Kajabi, ClickFunnels and Systeme.io.
By doing this, you’ll purchase choice you will not be sorry for.
What I such as concerning GoHighLevel
- All-in-one system: GoHighLevel integrates essential sales and marketing tools to replace numerous standalone services.
- SMS messaging: Two-way communication that’s even more interesting than conventional e-mail.
- Durable CRM: Comparable to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow devices for segmentation, contact monitoring, and customized procedures.
- Affordable: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels options ($ 150+/ month).
- SaaSPreneur program: Popular among firm owners for
- GoHighLevel reselling.
- Integration-friendly: Functions with Zapier, email devices, and texting systems.
What I don’t such as about GoHighLevel
- Email programs can obtain expensive with more clients: You pay $0.01 per email, which, with say, 30,000 subscribers, can blast past $300 per month. That’s much more pricey than the $297 Unlimited plan.
- Poor email deliveribility: Their email service is reliant on Mailgun, and people transitioning from other e-mail marketing software program to GoHighLevel reported a substantial drop in email deliverability. This is one significant disadvantage that may eventually compel you out of GHL.
- Jack of all professions and a master of couple of? While workflow automations are pretty good, alternate systems go deeper for several of the other crucial features, such as course production, community engagement, and so on. But then again the likes of Kajabi price over $159/month to create or market greater than 3 courses/products.
- Suitable for digital agencies and software program resellers: GoHighLevel’s abilities will make the most feeling (and ROI) if you are doing B2B company, not a lot if you are a web content creator.
Upfront bottomline GoHighLevel University
I such as that GoHighLevel packages a wide range of devices under one roof covering.
For digital firms that aren’t concentrated on showy features, a few of these devices– like the CRM and sales funnel builder– can easily replace systems like ClickFunnels and Kajabi.
However, while devices for training course production and subscriptions are useful, they do not stand out as unique.
You don’t have expert training course creation features like you find on Kajabi or Teachable.
That claimed, GoHighLevel supplies endless funnels, internet sites, and items starting at just $97/month, which is a significant plus for agencies taking care of several clients or jobs.
I believe this pricing framework lines up perfectly with their target market.
And also, I enjoy the company it supplies (I can produce and take care of sub-accounts for various clients under a single major account).
What Does GoHighLevel Do?
GoHighLevel intends to be a detailed system that satisfies a lot of your company’s digital sales and marketing demands.
It includes devices for email marketing, course creation, workflow automation, CRM, website and landing page building, and more.
Its goal is to replace all the various other tools you might currently be using, and it’s not shy concerning that.
GHL is special from many similar platforms (like ClickFunnels and Kajabi) as an area for marketing agencies and software resellers.
Its pricing appears fair, as well ($ 97, $297 and $497).
HighLevel Interface
The GoHighLevel control panel has a suitable design that makes it very easy to leap right in and get to work.
A lot of customers discover the UI and UX chaotic, with features set up illogically.
As an example:
The system has 3 different setups panels for handling general, specific, and product arrangements.
Unusually enough, the links to access these core settings are spread throughout contrary sides of the screen– making no feeling at all!
It supplies important progression and performance information, including lead resources, leads in the pipe, conversion prices, assigned tasks for specific individuals, personalized KPIs, reports and more.
Add more information in there, and it still feels tidy and efficient.
I likewise such as that you can create numerous control panels if you intend to organize various reports in different control panels.
It is likewise excellent for preserving different views for the account proprietor (you) and sub-accounts (your customers).
As I informed you, GoHighLevel seems like it has a lot of harsh edges when it pertains to UI/UX, and the codebase appears to be not that tidy.
GoHighLevel Funnels
To build a client’s website, make landing pages, or develop a sales funnel in GoHighLevel, you have to first produce a sub-account by including their information.
Hereafter, switch to the produced sub-account (” Change to Sub-Account”), click on Websites, and after that Funnels. No fears. It took me numerous tries before I got the circulation, too.
HighLevel Funnels allows you produce unrestricted sales funnels, unlike platforms like Kajabi that have limitations.
Additionally, there are good funnel templates (greater than 1,000) to obtain you began promptly here.
From my experience, you won’t need much knowledge to produce landing pages and sales funnels with GoHighLevel.
You can additionally personalize the templates yourself or have GoHighLevel do it for you.
I chose myself due to the fact that I wished to create fancy, customized funnels from square one with its drag-and-drop builder. You simply add the steps.
Something else below.
GoHighLevel’s Snapshots feature lets you clone successful funnels to sub-accounts, saving arrangement time.
You can also duplicate private actions, split test, and modify your funnels.
In addition, GoHighLevel enables trigger-based alerts to keep you upgraded on your lead progression.
It perfectly incorporates voice telephone calls, SMS, and Facebook Carrier right into your funnels, enhancing your lead nurturing initiatives.
And also, its visual pipeline management makes monitoring leads a breeze, with the choice to automatically relocate underperforming brings about various campaigns.
To streamline things better, GHL supplies a ClickFunnels import feature for simple funnel migration.
Web Page and Website Builder
GoHighLevel allows you create pages from square one or choose a template to personalize using the intuitive drag-and-drop builder.
You are likewise cost-free to include prefabricated web page sections as you please. Or, make use of code to develop personalized features.
It feels as smooth as Elementor for WordPress, by the way. However, Elementor offers a little bit a lot more, like:
- A wider range of personalized fonts/typography
- Robust text animations
- Comprehensive widget collection, and
- Advanced background capabilities, such as parallax scrolling, video backgrounds and GoHighLevel University
Yet, I dare say HighLevel will be sufficient for several (most) of your clients.
The web pages can incorporate directly with your GHL sales and marketing automation features, including CRM, consultation organizing, and e-mail capture/nurturing/pipeline.
Pretty convenient!
I additionally like that you can produce “international areas” or page areas that are automatically filled out when you create brand-new pages, conserving you time and ensuring a constant look throughout. An additional Elementor-like feature I enjoy.
With Brand Name Boards (under “Marketing > Brand Boards”), you can do the exact same for messages and various other branding essentials.
And, yes, the statistics web page shows everything taking place on your sub-accounts internet site, consisting of page brows through and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you produce intricate e-mail campaigns and series, full with triggers and automatic follow-ups.
You can easily include links in both emails and SMS messages, permitting you to track your receivers’ actions and cause automated communications– something I like.
You can additionally save, send, or schedule emails for optimum times. This is terrific for reaching your audience when they’re more than likely to open.
GoHighLevel suggests Mailgun for bulk emails (their LC service may have lower shipment rates).
It’s a good idea to test GoHighLevel’s e-mail deliverability before completely committing, as many customers have actually reported around a 30% reduced distribution price compared to their previous e-mail marketing platforms.
Now, I listened to there are over 300 personalized e-mail templates on HighLevel. Despite searching the Template Collection, I was not able to locate them within a sub-account (Sub-Account Mode).
You do obtain quite a variety of templates when you switch to Company Mode.
And, you can include your custom-made templates although you’ll have to get on the $497 each month reseller plan.
Within a sub-account, I can only see these six simple templates and the alternative to create and conserve email templates from scratch (and recycle them in other campaigns).
Right here’s what among them, the “Strategic Preparation” template, resembles inside the GHL email style editor:
Not too shabby, but not unique either.
Nonetheless, I simulate that GHL incorporates workflow automation into email marketing, including:
- Welcome and Thanks emails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split testing for conversion optimization and more.
Furthermore, real-time analytics give insights right into your e-mail campaign efficiency. And this can assist you confiscate chances or resolve any kind of prospective misses as they show up.
HighLevel CRM
GoHighLevel’s CRM device advises me of ClickFunnels, which feels extensive.
GoHighLevel consists of a customer portal that permits you to track task development and sight past communications.
Its workflow automation feature helps you improve jobs like contact monitoring, segmentation, and lead movement with your pipe.
And also, and this is a huge plus: GoHighLevel assists in appealing communications with leads via text messages (SMS/MMS), voicemail decreases, and Facebook Carrier. This versatility suggests you can get in touch with different client segments with their liked communication channels.
Just a direct, however– SMS fees apply independently from the subscription charge.
I likewise such as the GoHighLevel Social Organizer.
It allows you develop, save, edit, timetable, blog post, and examine your social media material throughout various channels.
It works like a strong substitute for social networks organizing devices like Barrier, SproutSocial and HootSuite– with no additional costs.
However that’s not all; the CRM tool additionally uses several helpful features:
- Set up consultations directly within the system from the Calendars tab.
- Combine multi-channel communications to sustain your customers’ recommended approaches of interaction and relationship-building.
- Usage tags and clever listings to sector consumers for even more targeted campaigns.
- Add considerable customer information per entrance under the Opportunity tab, providing you a clearer understanding of your potential customers, leads, and consumers as they relocate with your visual pipeline.
- Advanced lead scoring helps prioritize lead nurturing based on their actions along your pipeline.
And speaking of leads, allow’s speak about the essential products and services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports little and detailed programs, full with subscriptions, communities and various other related resources.
GHL also lets you offer physical items making use of ecommerce pages, like Systeme.io. However Dropshipping is not readily available.
GoHighLevel programs sustain a variety of web content formats, including audio, video, and records.
This implies you can satisfy different learning styles and appeal to a more comprehensive range of pupils.
And also, it allows you import a training course from Kajabi, adding much more adaptability to your course production efforts.
In my experience, devoted on the internet training course tools like Kajabi, LearnWorlds, and Thinkific offer much more innovative options. These include course dripping, social profiles, and advanced community structure and monitoring tools. However, GHL’s offerings will be adequate for lots of designers.
GoHighLevel additionally provides program certifications and various payment options, consisting of installment plans and free courses.
You can easily link your training courses to your community for quick accessibility and to boost money making potential.
What I particularly like is how simple it is to integrate program products straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and much more.
It is among my best favorites regarding Kajabi, also.
Reputation Management
Scores are important online, and GoHighLevel understands that well.
So, it automatically sends out evaluation demands via SMS, e-mail, and QR code after a purchase.
This feature guarantees you don’t miss any opportunities to construct credibility and count on with your audience.
You can additionally keep track of online testimonials concerning your services or service, allowing you to react properly.
For example, you can redirect adverse responses to an exclusive kind before it’s made public.
Or, you can pick that can leave a comment based upon their rating.
This approach empowers you to engage directly with customers to resolve their problems without damaging your online reputation.
Plus, GoHighLevel simplifies points by letting you assess customer comments across different platforms– like Yext, Google (Google My Service), and Facebook– straight from your GHL account. Pretty neat!
GoHighLevel Integrations
The platform sustains standard integration choices throughout repayment handling, social media and Zapier.
In addition, the Application Industry, which features both paid and free app integrations, is accessible in Firm Setting (for account proprietors) along with for your clients in sub-account setting.
I discovered around 265 apps throughout numerous service areas, including SMS and live conversation integrations, social media sites, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for texting, allow two-way syncing with various other CRMs, and take care of consultations and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for economic monitoring, among other choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is one of GoHighLevel’s piece de resistances.
Important: You’ll require Company Setting accessibility with the Reselling tab to utilize these features.
The Unlimited Plan ($ 297/month) uses:
- Full sub-account rebranding and modification
- Limitless client sub-accounts at no added cost
- API accessibility for incorporating exterior tools
To market these ready-to-go GHL sub-accounts at a markup, you’ll require to get the $497/month SaaS Pro plan.
When you do this, you can additionally re-sell other software options to your clients (sub-accounts) at a markup.
GoHighLevel needs you to bill a minimum of $97 monthly for each customer.
This means you’ll need a minimum of 5 clients renewing month-to-month to recover cost. Any additional customers beyond that will certainly add straight to your income.
The tools you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, as well as lots of Industry apps such as AWeber, Constant Contact and Wrike.
To prosper with the GoHighLevel reseller program, include worth to your sub-accounts by consisting of:
- Custom-made structures
- Prefabricated snapshots
- Pre-built integrations
- Automated workflows
Without these enhancements, clients may pick GoHighLevel straight as opposed to paying your costs.
The SaaS Mode consists of white-label choices for iPhone application, Android application and Desktop computer application.
These apps let you take care of all social media, SMS, and email from one location.
Or, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your branded GHL pages.
In total, these are three various mobile applications you can select from based upon your goals.
However, you need to be mindful:
- Resellers are in charge of client assistance and conflicts; failure to settle issues can lead to account discontinuation.
- Resellers need to bill at the very least $97/month per sub-account, restricting pricing flexibility.
- Selling lifetime access for an one-time charge is restricted without prior approval.
GoHighLevel Pricing and Assistance Plans
I such as that HighLevel’s support is offered right from the dashboard (the Aid and live chat switches on the top right and lower left).
When you register for a trial, you gain open door to a welcome program, onboarding video tutorials, and a phone number for assistance. And indeed, they really answer!
When it comes to layaway plan, there’s a robust Starter plan offered for $97, that includes unlimited calls, e-mails, products, funnels, and GoHighLevel University.
Still, you’ll likely wish to think about updating to the $297/month prepare for comprehensive agency demands. Conversely, you can re-sell the GHL platform as a SaaS for $497/month.
For assistance, expect a lively Facebook Group community, paid onboarding, and a done-for-you setup alternative (additionally paid).
There’s 24/7 online conversation available straight from your GHL control panel, along with valuable paperwork for self-service aid.
Need help setting up GHL?
Arrangement plans are offered for an extra price, including a $297 alternative for HIPAA conformity if that’s something you require.
You might be under the assumption that the unlimited plan includes endless email functionality. The different individuals that complained concerning added fees in their bank card for sending out an e-mail from their web servers without clear transparency.
GoHighLevel Alternatives
Altogether, GoHighLevel costs itself as a full online organization platform.
Although it isn’t as detailed in particular locations as a few other systems, it does a good task in most domains.
You’ll likely want to run with it if you’re practical.
Hereof, the leading choices to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.