I’m a large fan of all-in-one digital marketing platforms GoHighLevel Workflow AI Assistant.
For this particular reason I’m a big follower of devices like ClickFunnels.
But hey, it’s 2025.
My search led me to GoHighLevel, in addition to various other choices I’ve evaluated here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually utilized GoHighLevel, I can claim it’s certainly worth your time to find out about my experience before devoting to an annual membership.
I’ll maintain it short, pleasant, and informative.
We’ll also touch contrasts with GHL alternatives like Kajabi, ClickFunnels and Systeme.io.
By doing this, you’ll make a buy decision you won’t regret.
What I such as regarding GoHighLevel
- All-in-one system: GoHighLevel integrates necessary sales and marketing tools to replace several standalone services.
- SMS messaging: Two-way communication that’s more appealing than standard e-mail.
- Robust CRM: Comparable to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow devices for division, contact management, and custom-made procedures.
- Economical: Plans from $97-$ 497/month, competitive with Kajabi and ClickFunnels choices ($ 150+/ month).
- SaaSPreneur program: Popular among company proprietors for
- GoHighLevel marketing.
- Integration-friendly: Functions with Zapier, e-mail tools, and texting platforms.
What I do not such as regarding GoHighLevel
- Email programs can get pricey with even more clients: You pay $0.01 per email, which, with say, 30,000 customers, can blow up past $300 each month. That’s more pricey than the $297 Unlimited plan.
- Poor e-mail deliveribility: Their email solution is reliant on Mailgun, and people transitioning from other e-mail marketing software to GoHighLevel reported a significant drop in email deliverability. This is one significant disadvantage that may at some point require you out of GHL.
- Jack of all trades and a master of few? While workflow automations are respectable, alternative systems go deeper for numerous of the other essential features, such as training course development, community involvement, etc. However the likes of Kajabi price over $159/month to develop or sell more than 3 courses/products.
- Suitable for digital companies and software application resellers: GoHighLevel’s abilities will make one of the most feeling (and ROI) if you are doing B2B service, not so much if you are a material designer.
Ahead of time bottomline GoHighLevel Workflow AI Assistant
I like that GoHighLevel packages a wide range of devices under one roof.
For digital firms that aren’t concentrated on flashy features, a few of these devices– like the CRM and sales funnel builder– can conveniently replace systems like ClickFunnels and Kajabi.
Nevertheless, while devices for course production and memberships are useful, they do not attract attention as unique.
You do not have professional course creation features like you discover on Kajabi or Teachable.
That stated, GoHighLevel supplies unlimited funnels, sites, and items beginning at simply $97/month, which is a substantial plus for companies handling multiple customers or projects.
I assume this pricing framework lines up completely with their target audience.
And also, I enjoy the company it supplies (I can create and manage sub-accounts for different clients under a solitary primary account).
What Does GoHighLevel Do?
GoHighLevel aims to be an extensive system that satisfies a lot of your firm’s digital sales and marketing requirements.
It includes tools for e-mail marketing, training course production, workflow automation, CRM, site and landing page structure, and extra.
Its goal is to change all the other devices you may currently be using, and it’s not reluctant concerning that.
GHL is distinct from the majority of similar systems (like ClickFunnels and Kajabi) as a place for marketing agencies and software resellers.
Its pricing appears reasonable, as well ($ 97, $297 and $497).
HighLevel Interface
The GoHighLevel dashboard has a decent format that makes it very easy to leap right in and reach function.
The majority of individuals locate the UI and UX chaotic, with features set up illogically.
For example:
The platform has 3 different settings panels for taking care of total, specific, and product setups.
Oddly sufficient, the links to gain access to these core setups are scattered across contrary sides of the screen– making no sense in all!
It offers beneficial progress and performance information, including lead resources, leads in the pipeline, conversion prices, appointed jobs for specific users, custom KPIs, reports and more.
Include more data in there, and it still really feels tidy and well-organized.
I additionally such as that you can develop several dashboards if you wish to organize different reports in separate control panels.
It is also excellent for maintaining various sights for the account owner (you) and sub-accounts (your customers).
As I told you, GoHighLevel feels like it has a lot of harsh edges when it pertains to UI/UX, and the codebase seems to be not that tidy.
GoHighLevel Funnels
To develop a customer’s web site, make landing pages, or produce a sales funnel in GoHighLevel, you must first create a sub-account by including their information.
Hereafter, switch to the produced sub-account (” Change to Sub-Account”), click Websites, and then Funnels. No worries. It took me numerous tries before I got the circulation, as well.
HighLevel Funnels allows you develop unlimited sales funnels, unlike platforms like Kajabi that have limitations.
In addition, there are decent funnel templates (greater than 1,000) to obtain you started swiftly right here.
From my experience, you will not require much experience to develop landing pages and sales funnels with GoHighLevel.
You can likewise customize the templates on your own or have GoHighLevel do it for you.
I selected myself due to the fact that I wanted to produce elaborate, personalized funnels from the ground up with its drag-and-drop builder. You simply include the steps.
Something else right here.
GoHighLevel’s Snapshots feature lets you clone effective funnels to sub-accounts, saving configuration time.
You can likewise copy specific actions, split examination, and modify your funnels.
Additionally, GoHighLevel permits trigger-based notifications to keep you upgraded on your lead progression.
It effortlessly integrates voice phone calls, SMS, and Facebook Carrier into your funnels, enhancing your lead supporting initiatives.
And also, its visual pipeline management makes monitoring leads a wind, with the alternative to automatically move underperforming results in various campaigns.
To simplify points better, GHL offers a ClickFunnels import feature for easy funnel migration.
Page and Website Builder
GoHighLevel allows you produce web pages from square one or pick a template to personalize using the instinctive drag-and-drop builder.
You are also cost-free to include prefabricated web page areas as you please. Or, utilize code to develop personalized functions.
It feels as smooth as Elementor for WordPress, incidentally. However, Elementor provides a little bit extra, like:
- A bigger array of customized fonts/typography
- Robust text animations
- Extensive widget library, and
- Advanced history capabilities, such as parallax scrolling, video backgrounds and GoHighLevel Workflow AI Assistant
Yet, I dare say HighLevel will be sufficient for numerous (most) of your clients.
The pages can integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment organizing, and email capture/nurturing/pipeline.
Pretty useful!
I also such as that you can produce “global areas” or page areas that are immediately filled in when you create new pages, conserving you time and making sure a constant look throughout. An additional Elementor-like function I love.
With Brand Name Boards (under “Marketing > Brand Boards”), you can do the same for texts and other branding fundamentals.
And, yes, the stats web page reveals everything occurring on your sub-accounts internet site, including page brows through and sales.
Email Marketing
For email marketing automation, GoHighLevel allows you develop complex email campaigns and sequences, full with triggers and automated follow-ups.
You can easily include web links in both emails and SMS messages, enabling you to track your receivers’ activities and trigger automated communications– something I like.
You can likewise conserve, send out, or schedule e-mails for optimal times. This is terrific for reaching your target market when they’re more than likely to open.
GoHighLevel recommends Mailgun for mass e-mails (their LC solution may have reduced distribution prices).
It’s a good idea to examine GoHighLevel’s email deliverability before totally committing, as several individuals have reported around a 30% lower delivery rate contrasted to their previous e-mail marketing systems.
Currently, I listened to there more than 300 personalized e-mail templates on HighLevel. In spite of searching the Template Library, I was unable to find them within a sub-account (Sub-Account Mode).
You do obtain fairly a variety of templates when you change to Company Mode.
And, you can add your custom-made templates although you’ll need to be on the $497 each month reseller plan.
Within a sub-account, I could just see these six simple templates and the choice to create and conserve email templates from square one (and recycle them in various other campaigns).
Right here’s what one of them, the “Strategic Preparation” template, resembles inside the GHL e-mail style editor:
Not as well substandard, yet not unique either.
Nevertheless, I do like that GHL incorporates workflow automation right into email marketing, consisting of:
- Invite and Thank You emails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split screening for conversion optimization and even more.
In addition, real-time analytics supply understandings right into your e-mail campaign performance. And this can help you confiscate opportunities or resolve any prospective misses as they turn up.
HighLevel CRM
GoHighLevel’s CRM device reminds me of ClickFunnels, which feels thorough.
GoHighLevel consists of a customer portal that permits you to track task progression and view past communications.
Its workflow automation feature assists you improve jobs like get in touch with management, division, and lead movement via your pipeline.
And also, and this is a large plus: GoHighLevel helps with engaging interactions with leads with sms message (SMS/MMS), voicemail decreases, and Facebook Messenger. This flexibility indicates you can connect with various customer segments through their chosen communication channels.
Just a direct, however– SMS charges use independently from the subscription charge.
I likewise like the GoHighLevel Social Planner.
It allows you produce, save, modify, timetable, message, and evaluate your social networks material across various networks.
It functions like a solid replacement for social media sites organizing devices like Barrier, SproutSocial and HootSuite– with no added prices.
But that’s not all; the CRM device likewise provides a number of helpful features:
- Set up consultations directly within the platform from the Calendars tab.
- Combine multi-channel interactions to support your customers’ recommended approaches of interaction and relationship-building.
- Use tags and wise lists to section consumers for more targeted campaigns.
- Add comprehensive customer data per access under the Possibility tab, providing you a clearer understanding of your leads, leads, and consumers as they move through your visual pipeline.
- Advanced lead scoring aids focus on lead nurturing based upon their actions along your pipe.
And talking leads, allow’s speak about the essential services and products you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports small and comprehensive courses, complete with subscriptions, communities and other relevant resources.
GHL also allows you offer physical products using shopping pages, like Systeme.io. But Dropshipping is not readily available.
GoHighLevel training courses sustain a selection of content layouts, consisting of audio, video, and records.
This means you can accommodate various learning designs and interest a broader series of trainees.
Plus, it lets you import a program from Kajabi, adding a lot more adaptability to your training course development efforts.
In my experience, committed on-line program devices like Kajabi, LearnWorlds, and Thinkific offer a lot more sophisticated alternatives. These consist of program trickling, social accounts, and advanced community building and management tools. Nevertheless, GHL’s offerings will be enough for many developers.
GoHighLevel likewise gives program certifications and numerous repayment choices, consisting of installment plans and free courses.
You can conveniently link your programs to your community for fast gain access to and to improve monetization capacity.
What I specifically like is exactly how uncomplicated it is to incorporate course items directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
It’s one of my go-to favorites about Kajabi, as well.
Credibility Administration
Ratings are critical online, and GoHighLevel understands that well.
So, it automatically sends review requests through SMS, email, and QR code after a transaction.
This feature guarantees you do not miss out on any kind of chances to construct reliability and trust fund with your target market.
You can likewise keep track of online testimonials concerning your solutions or service, permitting you to respond suitably.
As an example, you can redirect adverse responses to a personal type before it’s made public.
Or, you can pick that can leave a remark based on their rating.
This technique empowers you to involve directly with customers to fix their issues without damaging your credibility.
Plus, GoHighLevel simplifies things by allowing you examine customer responses across various platforms– like Yext, Google (Google My Organization), and Facebook– straight from your GHL account. Pretty neat!
GoHighLevel Integrations
The system supports common integration alternatives across settlement processing, social media sites and Zapier.
Additionally, the Application Marketplace, which features both paid and complimentary app integrations, is accessible in Firm Setting (for account owners) in addition to for your customers in sub-account setting.
I found around 265 applications throughout numerous business areas, including SMS and live chat integrations, social networks, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for texting, enable two-way syncing with various other CRMs, and handle consultations and organizing with Google Schedule.
And also, QuickBooks integration is offered for financial administration, to name a few choices.
HighLevel Reselling and SaaSpreneur Program
The reseller program is just one of GoHighLevel’s main attractions.
Important: You’ll need Firm Setting gain access to through the Reselling tab to use these features.
The Unlimited Plan ($ 297/month) offers:
- Full sub-account rebranding and personalization
- Unrestricted client sub-accounts at no extra cost
- API access for integrating outside devices
To market these ready-to-go GHL sub-accounts at a markup, you’ll require to obtain the $497/month SaaS Pro plan.
When you do this, you can additionally market various other software application solutions to your customers (sub-accounts) at a markup.
GoHighLevel needs you to charge a minimum of $97 monthly for every client.
This means you’ll require at the very least 5 customers renewing month-to-month to recover cost. Any extra customers beyond that will certainly contribute directly to your earnings.
The devices you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, as well as dozens of Marketplace apps such as AWeber, Constant Contact and Wrike.
To do well with the GoHighLevel reseller program, include worth to your sub-accounts by including:
- Custom structures
- Prefabricated snapshots
- Pre-built integrations
- Automated workflows
Without these enhancements, clients might choose GoHighLevel straight instead of paying your costs.
The SaaS Mode includes white-label alternatives for iPhone app, Android application and Desktop computer app.
These applications allow you take care of all social media, SMS, and email from one location.
Or, you can “gray-label” a mobile application to connect your GHL leads without them requiring to return to your well-known GHL web pages.
In overall, these are three various mobile apps you can choose from based upon your goals.
However, you need to be conscious:
- Resellers are accountable for client support and disagreements; failure to deal with issues can cause account termination.
- Resellers should bill a minimum of $97/month per sub-account, limiting pricing versatility.
- Selling lifetime accessibility for a single cost is banned without previous approval.
GoHighLevel Pricing and Support Plans
I such as that HighLevel’s support is offered right from the dashboard (the Assistance and live conversation buttons on the top right and bottom left).
Once you register for a trial, you get open door to a welcome program, onboarding video tutorials, and a phone number for support. And yes, they actually respond to!
As for payment plans, there’s a robust Starter plan readily available for $97, that includes endless calls, e-mails, items, funnels, and GoHighLevel Workflow AI Assistant.
Still, you’ll likely wish to think about updating to the $297/month prepare for comprehensive company needs. Alternatively, you can resell the GHL system as a SaaS for $497/month.
For support, anticipate a dynamic Facebook Team community, paid onboarding, and a done-for-you configuration option (likewise paid).
There’s 24/7 online chat readily available straight from your GHL dashboard, together with useful documents for self-service aid.
Required help configuring GHL?
Setup plans are offered for an added price, including a $297 alternative for HIPAA conformity if that’s something you call for.
You might be under the presumption that the unlimited plan comes with unlimited email functionality. The various individuals who grumbled regarding added fees in their charge card for sending out an e-mail from their web servers without clear openness.
GoHighLevel Alternatives
All in all, GoHighLevel expenses itself as a full online business system.
Although it isn’t as detailed in details areas as a few other platforms, it does an excellent work in the majority of domain names.
You’ll likely want to run with it if you’re pragmatic.
Hereof, the leading options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.