I’m a huge fan of all-in-one digital marketing systems What Is The Purpose of GoHighLevel.
For this details reason I’m a large follower of tools like ClickFunnels.
However hey, it’s 2025.
My search led me to GoHighLevel, along with other choices I’ve evaluated here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.
Having actually utilized GoHighLevel, I can say it’s definitely worth your time to find out about my experience before committing to an annual subscription.
I’ll keep it short, sweet, and insightful.
We’ll also tap comparisons with GHL alternatives like Kajabi, ClickFunnels and Systeme.io.
That way, you’ll purchase decision you will not regret.
What I such as about GoHighLevel
- All-in-one platform: GoHighLevel combines crucial sales and marketing devices to replace multiple standalone services.
- SMS messaging: Two-way interaction that’s more appealing than typical email.
- Durable CRM: Similar to ActiveCampaign and ClickFunnels in features.
- Advanced automation: Solid workflow tools for segmentation, call monitoring, and custom-made procedures.
- Economical: Plans from $97-$ 497/month, affordable with Kajabi and ClickFunnels choices ($ 150+/ month).
- SaaSPreneur program: Popular among agency owners for
- GoHighLevel reselling.
- Integration-friendly: Functions with Zapier, email tools, and texting platforms.
What I don’t like regarding GoHighLevel
- Email programs can obtain expensive with more customers: You pay $0.01 per e-mail, which, with say, 30,000 subscribers, can blow up past $300 each month. That’s extra pricey than the $297 Unlimited plan.
- Poor email deliveribility: Their e-mail service is reliant on Mailgun, and people transitioning from other email marketing software program to GoHighLevel reported a substantial decrease in email deliverability. This is one considerable disadvantage that might eventually compel you out of GHL.
- Jack of all professions and a master of couple of? While workflow automations are pretty good, different systems go deeper for several of the various other key functions, such as course creation, community involvement, etc. But then again the similarity Kajabi price over $159/month to develop or market more than 3 courses/products.
- Suitable for digital firms and software resellers: GoHighLevel’s capacities will make the most sense (and ROI) if you are doing B2B organization, not a lot if you are a content developer.
Ahead of time bottomline What Is The Purpose of GoHighLevel
I such as that GoHighLevel bundles a variety of tools under one roofing.
For digital firms that aren’t focused on fancy features, several of these devices– like the CRM and sales funnel builder– can easily change systems like ClickFunnels and Kajabi.
Nevertheless, while tools for training course creation and memberships are practical, they do not attract attention as special.
You do not have professional course creation features like you discover on Kajabi or Teachable.
That stated, GoHighLevel supplies unrestricted funnels, websites, and products starting at just $97/month, which is a massive plus for firms taking care of several customers or tasks.
I think this pricing structure aligns perfectly with their target audience.
And also, I enjoy the company it provides (I can develop and take care of sub-accounts for different clients under a single main account).
What Does GoHighLevel Do?
GoHighLevel aims to be a thorough system that meets most of your company’s digital sales and marketing needs.
It consists of tools for e-mail marketing, program production, workflow automation, CRM, website and landing page building, and much more.
Its objective is to replace all the other tools you may currently be making use of, and it’s not reluctant about that.
GHL is distinct from the majority of comparable platforms (like ClickFunnels and Kajabi) as a place for marketing firms and software resellers.
Its pricing appears fair, also ($ 97, $297 and $497).
HighLevel User interface
The GoHighLevel dashboard has a good format that makes it simple to leap right in and reach function.
Many individuals locate the UI and UX messy, with features organized illogically.
For example:
The system has three separate setups panels for managing general, specific, and item configurations.
Unusually enough, the links to access these core setups are scattered throughout opposite sides of the screen– making no sense at all!
It supplies valuable development and efficiency information, including lead sources, leads in the pipeline, conversion rates, assigned jobs for specific customers, custom KPIs, reports and even more.
Include a lot more information therein, and it still feels tidy and efficient.
I also like that you can produce multiple control panels if you wish to arrange different reports in separate dashboards.
It is additionally terrific for preserving various views for the account proprietor (you) and sub-accounts (your consumers).
As I informed you, GoHighLevel feels like it has a great deal of rough edges when it pertains to UI/UX, and the codebase appears to be not that clean.
GoHighLevel Funnels
To build a client’s internet site, make landing pages, or create a sales funnel in GoHighLevel, you have to initially produce a sub-account by adding their details.
After this, change to the created sub-account (” Switch over to Sub-Account”), click on Sites, and then Funnels. No concerns. It took me numerous shots prior to I got the flow, also.
HighLevel Funnels allows you develop unrestricted sales funnels, unlike platforms like Kajabi that have restrictions.
Additionally, there are good funnel templates (greater than 1,000) to obtain you started swiftly below.
From my experience, you won’t need much proficiency to develop landing pages and sales funnels with GoHighLevel.
You can also personalize the templates yourself or have GoHighLevel do it for you.
I chose myself since I intended to develop fancy, customized funnels from the ground up with its drag-and-drop builder. You simply include the actions.
Another thing right here.
GoHighLevel’s Snapshots feature allows you clone effective funnels to sub-accounts, saving setup time.
You can additionally copy specific actions, split test, and modify your funnels.
Furthermore, GoHighLevel allows for trigger-based notices to keep you upgraded on your lead development.
It seamlessly incorporates voice telephone calls, SMS, and Facebook Carrier into your funnels, advancing your lead supporting initiatives.
And also, its visual pipeline monitoring makes tracking leads a breeze, with the alternative to instantly relocate underperforming results in various campaigns.
To simplify points additionally, GHL offers a ClickFunnels import feature for very easy funnel movement.
Page and Website Builder
GoHighLevel allows you create web pages from scratch or pick a template to personalize utilizing the user-friendly drag-and-drop builder.
You are also totally free to include ready-made web page sections as you please. Or, utilize code to create personalized functions.
It feels as smooth as Elementor for WordPress, by the way. However, Elementor provides a bit much more, like:
- A wider selection of custom-made fonts/typography
- Durable message animations
- Considerable widget library, and
- Advanced history capacities, such as parallax scrolling, video histories and What Is The Purpose of GoHighLevel
Yet, I dare say HighLevel will certainly suffice for several (most) of your customers.
The web pages can incorporate directly with your GHL sales and marketing automation features, including CRM, visit scheduling, and email capture/nurturing/pipeline.
Pretty helpful!
I additionally such as that you can produce “global areas” or web page areas that are automatically filled out when you develop brand-new pages, saving you time and making certain a constant feel and look throughout. Another Elementor-like feature I like.
With Brand Name Boards (under “Marketing > Brand Boards”), you can do the very same for messages and other branding essentials.
And, yes, the stats page reveals whatever occurring on your sub-accounts site, including web page check outs and sales.
Email Marketing
For e-mail marketing automation, GoHighLevel lets you produce detailed email campaigns and series, full with triggers and automated follow-ups.
You can conveniently add links in both e-mails and SMS messages, enabling you to track your receivers’ activities and trigger computerized communications– something I like.
You can likewise save, send out, or timetable e-mails for optimum times. This is excellent for reaching your audience when they’re most likely to open up.
GoHighLevel suggests Mailgun for mass emails (their LC service might have reduced distribution prices).
It’s important to evaluate GoHighLevel’s email deliverability before completely dedicating, as several individuals have reported around a 30% lower shipment rate compared to their previous email marketing platforms.
Currently, I listened to there are over 300 customizable e-mail templates on HighLevel. In spite of browsing the Template Collection, I was unable to find them within a sub-account (Sub-Account Setting).
You do get rather a selection of templates when you switch to Company Setting.
And, you can add your tailor-made templates although you’ll have to get on the $497 each month reseller plan.
Within a sub-account, I could only see these six simple templates and the option to develop and conserve email templates from square one (and recycle them in various other campaigns).
Below’s what among them, the “Strategic Planning” template, looks like inside the GHL e-mail style editor:
Not as well shoddy, yet not unique either.
Nevertheless, I do like that GHL incorporates workflow automation into email marketing, including:
- Welcome and Thanks e-mails
- Automated abandoned cart messages
- Follow-ups for lead nurturing
- Split testing for conversion optimization and more.
Additionally, real-time analytics supply insights right into your e-mail campaign performance. And this can help you seize possibilities or deal with any kind of potential misses as they turn up.
HighLevel CRM
GoHighLevel’s CRM device reminds me of ClickFunnels, which really feels thorough.
GoHighLevel consists of a customer website that enables you to track job development and sight past interactions.
Its workflow automation feature aids you improve jobs like contact management, segmentation, and lead motion with your pipe.
And also, and this is a large and also: GoHighLevel helps with appealing communications with leads with text messages (SMS/MMS), voicemail declines, and Facebook Carrier. This flexibility indicates you can connect with different consumer segments with their liked communication channels.
Simply a heads up, though– SMS fees use independently from the registration fee.
I likewise like the GoHighLevel Social Coordinator.
It allows you create, conserve, edit, routine, blog post, and evaluate your social networks content across numerous networks.
It works like a solid replacement for social networks organizing devices like Buffer, SproutSocial and HootSuite– without any added prices.
Yet that’s not all; the CRM tool likewise provides a number of helpful features:
- Schedule consultations directly within the system from the Calendars tab.
- Combine multi-channel communications to sustain your clients’ favored approaches of communication and relationship-building.
- Use tags and wise lists to sector clients for more targeted campaigns.
- Add considerable client data to each access under the Opportunity tab, providing you a clearer understanding of your prospects, leads, and clients as they move with your visual pipeline.
- Advanced lead scoring helps focus on lead nurturing based on their actions along your pipeline.
And talking leads, let’s speak about the crucial product or services you can sell on GoHighLevel.
GoHighLevel Products
Like Kajabi, ClickFunnels and Systeme.io, GHL supports little and detailed programs, total with subscriptions, neighborhoods and other associated sources.
GHL additionally allows you offer physical items utilizing shopping web pages, like Systeme.io. Yet Dropshipping is not available.
GoHighLevel courses support a variety of content formats, consisting of audio, video, and papers.
This indicates you can accommodate various learning styles and appeal to a more comprehensive range of trainees.
And also, it lets you import a course from Kajabi, including even more flexibility to your program creation initiatives.
In my experience, committed on the internet program tools like Kajabi, LearnWorlds, and Thinkific offer much more innovative options. These include training course dripping, social accounts, and progressed community building and management devices. However, GHL’s offerings will be enough for many developers.
GoHighLevel also provides training course certificates and different payment options, consisting of time payment plan and free courses.
You can quickly link your programs to your community for fast gain access to and to improve monetization possibility.
What I especially such as is just how simple it is to incorporate course products directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and more.
It is among my best faves about Kajabi, too.
Credibility Administration
Ratings are important online, and GoHighLevel comprehends that well.
So, it instantly sends out review demands by means of text, email, and QR code after a transaction.
This feature ensures you don’t miss any possibilities to construct integrity and count on with your target market.
You can additionally monitor on-line reviews regarding your solutions or organization, permitting you to respond appropriately.
As an example, you can redirect adverse responses to a private type prior to it’s made public.
Or, you can pick that can leave a comment based upon their rating.
This approach encourages you to involve directly with clients to settle their concerns without damaging your credibility.
And also, GoHighLevel streamlines points by allowing you review client comments across different platforms– like Yext, Google (Google My Company), and Facebook– directly from your GHL account. Pretty neat!
GoHighLevel Integrations
The platform supports basic integration options across payment handling, social media and Zapier.
In addition, the Application Market, which features both paid and free app integrations, comes in Firm Mode (for account proprietors) as well as for your customers in sub-account setting.
I located around 265 applications throughout numerous company areas, consisting of SMS and live conversation integrations, social media, and marketing automation devices.
You can additionally integrate WhatsApp and Twilio for texting, enable two-way syncing with other CRMs, and take care of appointments and scheduling with Google Calendar.
And also, QuickBooks integration is available for financial management, to name a few options.
HighLevel Reselling and SaaSpreneur Program
The reseller program is among GoHighLevel’s piece de resistances.
Crucial: You’ll require Company Mode gain access to through the Reselling tab to use these features.
The Unlimited Plan ($ 297/month) offers:
- Full sub-account rebranding and customization
- Limitless client sub-accounts at no additional expense
- API accessibility for integrating outside devices
To re-sell these ready-to-go GHL sub-accounts at a markup, you’ll need to get the $497/month SaaS Pro plan.
When you do this, you can additionally market various other software remedies to your clients (sub-accounts) at a markup.
GoHighLevel requires you to charge a minimum of $97 monthly for each customer.
This suggests you’ll need at least 5 customers renewing month-to-month to break even. Any type of additional customers past that will certainly add directly to your earnings.
The tools you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, as well as dozens of Marketplace apps such as AWeber, Constant Contact and Wrike.
To prosper with the GoHighLevel reseller program, add worth to your sub-accounts by including:
- Custom structures
- Ready-made snapshots
- Pre-built integrations
- Automated workflows
Without these enhancements, customers may pick GoHighLevel directly rather than paying your costs.
The SaaS Mode includes white-label options for iPhone app, Android application and Desktop app.
These apps let you manage all social media, SMS, and email from one area.
Or, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your branded GHL pages.
In overall, these are three various mobile applications you can choose from based upon your objectives.
However, you need to be conscious:
- Resellers are in charge of client support and disputes; failure to deal with issues can result in account termination.
- Resellers must bill at the very least $97/month per sub-account, restricting pricing adaptability.
- Offering life time gain access to for an one-time fee is restricted without previous approval.
GoHighLevel Pricing and Assistance Plans
I such as that HighLevel’s assistance is available right from the control panel (the Assistance and live chat buttons on the leading right and lower left).
As soon as you sign up for a trial, you gain open door to a welcome training course, onboarding video tutorials, and a contact number for assistance. And of course, they actually address!
As for payment plans, there’s a robust Starter plan available for $97, that includes limitless contacts, emails, products, funnels, and What Is The Purpose of GoHighLevel.
Still, you’ll likely intend to think about updating to the $297/month prepare for thorough firm needs. Conversely, you can market the GHL system as a SaaS for $497/month.
For support, expect a dynamic Facebook Team community, paid onboarding, and a done-for-you setup choice (likewise paid).
There’s 24/7 online chat readily available directly from your GHL dashboard, together with valuable paperwork for self-service help.
Need help setting up GHL?
Arrangement plans are readily available for an extra price, consisting of a $297 alternative for HIPAA compliance if that’s something you require.
You might be under the presumption that the unlimited plan includes limitless e-mail performance. The numerous people that complained regarding service charges in their credit card for sending an email from their web servers without clear openness.
GoHighLevel Alternatives
Altogether, GoHighLevel expenses itself as a full online company system.
Although it isn’t as detailed in certain areas as some other systems, it does a great task in many domain names.
You’ll likely intend to run with it if you’re pragmatic.
Hereof, the top options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.