What Kind of Software Is GoHighLevel – All-in-One Platform!

I’m a huge fan of all-in-one digital selling platforms What Kind of Software Is GoHighLevel.

For this details reason I’m a large fan of tools like ClickFunnels.

But hey, it’s 2025.

My search led me to GoHighLevel, along with other choices I’ve reviewed right here, like Kajabi, Systeme.io, ClickFunnels, and Kartra.

Having actually utilized GoHighLevel, I can state it’s most definitely worth your time to find out about my experience prior to devoting to an annual registration.

I’ll keep it short, sweet, and informative.

We’ll additionally tap comparisons with GHL options like Kajabi, ClickFunnels and Systeme.io.

By doing this, you’ll purchase decision you won’t be sorry for.

What I like about GoHighLevel

  • All-in-one system: GoHighLevel combines essential sales and marketing tools to replace numerous standalone options.
  • SMS messaging: Two-way interaction that’s more interesting than typical e-mail.
  • Robust CRM: Similar to ActiveCampaign and ClickFunnels in features.
  • Advanced automation: Strong workflow devices for division, call management, and personalized processes.
  • Economical: Plans from $97-$ 497/month, affordable with Kajabi and ClickFunnels choices ($ 150+/ month).
  • SaaSPreneur program: Popular among company owners for
  • GoHighLevel re-selling.
  • Integration-friendly: Works with Zapier, email tools, and texting systems.

What I do not like regarding GoHighLevel

  • Email broadcasts can get pricey with even more customers: You pay $0.01 per email, which, with say, 30,000 customers, can blow up past $300 monthly. That’s a lot more pricey than the $297 Unlimited plan.
  • Poor email deliveribility: Their e-mail solution is reliant on Mailgun, and people transitioning from other e-mail marketing software program to GoHighLevel reported a significant drop in e-mail deliverability. This is one considerable con that might ultimately require you out of GHL.
  • Jack of all professions and a master of few? While workflow automations are pretty good, alternative platforms go deeper for several of the other essential features, such as course creation, community interaction, etc. But then again the likes of Kajabi cost over $159/month to create or market greater than 3 courses/products.
  • Perfect for digital agencies and software program resellers: GoHighLevel’s abilities will certainly make one of the most feeling (and ROI) if you are doing B2B service, not a lot if you are a material creator.

Upfront bottomline What Kind of Software Is GoHighLevel

I like that GoHighLevel bundles a wide range of devices under one roof covering.

For digital companies that aren’t concentrated on flashy features, a few of these devices– like the CRM and sales funnel builder– can easily change systems like ClickFunnels and Kajabi.

Nevertheless, while devices for course development and subscriptions are practical, they do not attract attention as unique.

You do not have expert program creation features like you find on Kajabi or Teachable.

That stated, GoHighLevel provides unlimited funnels, web sites, and products starting at simply $97/month, which is a substantial plus for companies managing multiple clients or projects.

I think this pricing structure aligns perfectly with their target audience.

And also, I love the organization it offers (I can create and manage sub-accounts for different clients under a single main account).

What Does GoHighLevel Do?

GoHighLevel aims to be a thorough system that satisfies most of your firm’s digital sales and marketing needs.

It includes devices for e-mail marketing, course production, workflow automation, CRM, internet site and landing page structure, and a lot more.

Its goal is to change all the various other tools you might currently be using, and it’s not reluctant regarding that.

GHL is one-of-a-kind from many similar systems (like ClickFunnels and Kajabi) as an area for marketing agencies and software application resellers.

Its pricing appears fair, as well ($ 97, $297 and $497).

HighLevel User interface

The GoHighLevel control panel has a respectable layout that makes it easy to leap right in and reach function.

Many customers find the UI and UX chaotic, with features prepared illogically.

For instance:

The platform has 3 different setups panels for taking care of total, individual, and item configurations.

Oddly sufficient, the web links to accessibility these core setups are scattered throughout contrary sides of the display– making no sense in any way!

It offers valuable development and efficiency details, consisting of lead resources, leads in the pipeline, conversion rates, assigned tasks for particular individuals, personalized KPIs, records and more.

Include extra information in there, and it still really feels clean and efficient.

I likewise such as that you can develop multiple dashboards if you wish to arrange various records in separate dashboards.

It is also great for keeping different sights for the account owner (you) and sub-accounts (your clients).

As I told you, GoHighLevel feels like it has a great deal of rough edges when it concerns UI/UX, and the codebase appears to be not that tidy.

GoHighLevel Funnels

To develop a customer’s site, make landing pages, or create a sales funnel in GoHighLevel, you should initially develop a sub-account by including their details.

Hereafter, change to the developed sub-account (” Switch to Sub-Account”), click Websites, and then Funnels. No fears. It took me several tries prior to I got the flow, also.

HighLevel Funnels lets you produce endless sales funnels, unlike systems like Kajabi that have limitations.

Furthermore, there are decent funnel templates (more than 1,000) to get you began promptly below.

From my experience, you won’t require much know-how to develop landing pages and sales funnels with GoHighLevel.

You can also tailor the templates on your own or have GoHighLevel do it for you.

I selected myself due to the fact that I intended to produce fancy, personalized funnels from square one with its drag-and-drop builder. You just add the steps.

Another thing here.

GoHighLevel’s Snapshots feature lets you clone successful funnels to sub-accounts, saving configuration time.

You can likewise replicate specific actions, split test, and modify your funnels.

Furthermore, GoHighLevel enables trigger-based notifications to keep you upgraded on your lead progression.

It seamlessly integrates voice phone calls, SMS, and Facebook Messenger right into your funnels, furthering your lead nurturing efforts.

And also, its visual pipe monitoring makes monitoring leads a wind, with the option to instantly relocate underperforming brings about various campaigns.

To streamline things additionally, GHL supplies a ClickFunnels import feature for simple funnel migration.

Web Page and Website Builder

GoHighLevel lets you produce web pages from scratch or select a template to tailor using the intuitive drag-and-drop builder.

You are likewise complimentary to include prefabricated web page sections as you please. Or, make use of code to develop custom features.

It really feels as smooth as Elementor for WordPress, incidentally. However, Elementor provides a little bit extra, like:

  • A broader range of personalized fonts/typography
  • Robust message animations
  • Extensive widget library, and
  • Advanced history capabilities, such as parallax scrolling, video histories and What Kind of Software Is GoHighLevel

Yet, I dare say HighLevel will certainly be sufficient for several (most) of your clients.

The pages can incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment organizing, and e-mail capture/nurturing/pipeline.

Pretty handy!

I also such as that you can develop “global areas” or page sections that are automatically completed when you create brand-new pages, saving you time and making certain a constant look throughout. One more Elementor-like feature I like.

With Brand Boards (under “Marketing > Brand Boards”), you can do the same for texts and other branding essentials.

And, yes, the statistics page shows everything occurring on your sub-accounts web site, including web page sees and sales.

Email Marketing

For e-mail marketing automation, GoHighLevel lets you create complex e-mail campaigns and sequences, full with triggers and automatic follow-ups.

You can easily include web links in both e-mails and SMS texts, permitting you to track your receivers’ activities and activate computerized communications– something I like.

You can additionally save, send out, or timetable e-mails for optimum times. This is excellent for reaching your target market when they’re more than likely to open up.

GoHighLevel recommends Mailgun for bulk e-mails (their LC service might have lower shipment prices).

It’s wise to evaluate GoHighLevel’s e-mail deliverability prior to totally committing, as lots of customers have actually reported around a 30% lower distribution price contrasted to their previous e-mail marketing platforms.

Currently, I listened to there are over 300 personalized e-mail templates on HighLevel. Regardless of looking the Template Library, I was not able to find them within a sub-account (Sub-Account Setting).

You do get quite a variety of templates when you switch over to Firm Mode.

And, you can add your customized templates although you’ll need to be on the $497 each month reseller plan.

Within a sub-account, I could just see these 6 plain templates and the option to develop and conserve e-mail templates from scratch (and recycle them in other campaigns).

Here’s what among them, the “Strategic Preparation” template, looks like inside the GHL email design editor:

Not also substandard, but not unique either.

Nevertheless, I simulate that GHL incorporates workflow automation into e-mail marketing, consisting of:

  • Welcome and Thank You emails
  • Automated abandoned cart messages
  • Follow-ups for lead nurturing
  • Split testing for conversion optimization and even more.

Additionally, real-time analytics supply insights into your e-mail campaign efficiency. And this can aid you confiscate possibilities or resolve any prospective misses as they come up.

HighLevel CRM

GoHighLevel’s CRM tool reminds me of ClickFunnels, which really feels comprehensive.

GoHighLevel includes a client portal that permits you to track project development and view past interactions.

Its workflow automation feature helps you improve jobs like get in touch with administration, division, and lead activity through your pipeline.

Plus, and this is a large and also: GoHighLevel assists in appealing interactions with leads with sms message (SMS/MMS), voicemail decreases, and Facebook Carrier. This adaptability indicates you can get in touch with different consumer sectors via their preferred communication channels.

Simply a direct, though– SMS charges apply separately from the subscription fee.

I additionally like the GoHighLevel Social Planner.

It lets you create, save, edit, schedule, message, and assess your social media sites web content throughout different networks.

It works like a strong replacement for social media sites scheduling devices like Barrier, SproutSocial and HootSuite– with no extra expenses.

Yet that’s not all; the CRM device also supplies several practical features:

  • Set up appointments straight within the platform from the Calendars tab.
  • Combine multi-channel communications to sustain your clients’ recommended techniques of communication and relationship-building.
  • Use tags and wise checklists to segment clients for more targeted campaigns.
  • Include comprehensive client data per entry under the Possibility tab, offering you a clearer understanding of your prospects, leads, and clients as they relocate with your visual pipeline.
  • Advanced lead scoring assists prioritize lead nurturing based upon their activities along your pipe.

And speaking of leads, let’s discuss the essential products and services you can sell on GoHighLevel.

GoHighLevel Products

Like Kajabi, ClickFunnels and Systeme.io, GHL supports small and comprehensive courses, total with subscriptions, communities and various other associated resources.

GHL also lets you market physical items using shopping web pages, like Systeme.io. However Dropshipping is not available.

GoHighLevel training courses sustain a variety of content formats, consisting of audio, video, and records.

This means you can deal with various learning styles and attract a broader variety of students.

Plus, it lets you import a program from Kajabi, adding even more adaptability to your training course development initiatives.

In my experience, committed on the internet course devices like Kajabi, LearnWorlds, and Thinkific deal much more advanced options. These consist of program trickling, social profiles, and advanced community structure and administration devices. Nonetheless, GHL’s offerings will suffice for lots of designers.

GoHighLevel likewise supplies training course certificates and different settlement options, consisting of time payment plan and free courses.

You can conveniently connect your training courses to your community for quick accessibility and to boost money making capacity.

What I specifically such as is exactly how simple it is to incorporate program items directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and much more.

It’s one of my go-to favorites concerning Kajabi, too.

Online Reputation Management

Ratings are essential online, and GoHighLevel recognizes that well.

So, it immediately sends out review requests via SMS, e-mail, and QR code after a transaction.

This feature ensures you don’t miss any kind of chances to construct reliability and count on with your target market.

You can also keep track of on-line evaluations about your solutions or service, enabling you to respond properly.

For example, you can reroute unfavorable comments to a private kind prior to it’s revealed.

Or, you can choose who can leave a comment based upon their ranking.

This technique empowers you to involve directly with clients to resolve their problems without damaging your track record.

And also, GoHighLevel streamlines points by letting you examine client comments throughout various systems– like Yext, Google (Google My Business), and Facebook– directly from your GHL account. Pretty cool!

GoHighLevel Integrations

The platform sustains basic integration choices throughout payment processing, social media sites and Zapier.

Furthermore, the Application Industry, which features both paid and complimentary app integrations, is accessible in Agency Mode (for account proprietors) in addition to for your customers in sub-account setting.

I found around 265 apps across numerous company areas, consisting of SMS and live chat integrations, social media, and marketing automation tools.

You can also integrate WhatsApp and Twilio for texting, make it possible for two-way syncing with various other CRMs, and handle appointments and scheduling with Google Calendar.

Plus, QuickBooks integration is offered for financial administration, among other choices.

HighLevel Reselling and SaaSpreneur Program

The reseller program is among GoHighLevel’s piece de resistances.

Essential: You’ll need Company Mode gain access to with the Reselling tab to utilize these features.

The Unlimited Plan ($ 297/month) uses:

  • Complete sub-account rebranding and customization
  • Unrestricted client sub-accounts at no added price
  • API accessibility for incorporating outside devices

To market these ready-to-go GHL sub-accounts at a markup, you’ll need to get the $497/month SaaS Pro plan.

When you do this, you can likewise market various other software application remedies to your customers (sub-accounts) at a markup.

GoHighLevel requires you to bill a minimum of $97 per month for every customer.

This implies you’ll need at the very least 5 customers restoring monthly to recover cost. Any type of additional customers past that will contribute straight to your revenue.

The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, as well as lots of Market applications such as AWeber, Constant Contact and Wrike.

To be successful with the GoHighLevel reseller program, include value to your sub-accounts by including:

  • Personalized structures
  • Ready-made snapshots
  • Pre-built integrations
  • Automated workflows

Without these enhancements, customers may select GoHighLevel straight as opposed to paying your premium.

The SaaS Mode consists of white-label alternatives for apple iphone application, Android application and Desktop application.

These apps let you take care of all social networks, SMS, and e-mail from one area.

Or, you can “gray-label” a mobile application to attach your GHL leads without them requiring to return to your branded GHL web pages.

In total, these are three various mobile apps you can select from based upon your objectives.

Nonetheless, you require to be conscious:

  1. Resellers are in charge of consumer assistance and disagreements; failing to deal with problems can bring about account termination.
  2. Resellers need to charge at least $97/month per sub-account, restricting pricing versatility.
  3. Offering life time access for an one-time charge is forbidden without previous authorization.

GoHighLevel Pricing and Support Plans

I like that HighLevel’s assistance is offered right from the control panel (the Assistance and live conversation buttons on the top right and lower left).

As soon as you enroll in a trial, you get free access to a welcome course, onboarding video tutorials, and a phone number for assistance. And indeed, they really answer!

As for layaway plan, there’s a robust Starter plan readily available for $97, which includes unlimited contacts, e-mails, products, funnels, and What Kind of Software Is GoHighLevel.

Still, you’ll likely want to take into consideration updating to the $297/month plan for comprehensive company requirements. Additionally, you can market the GHL system as a SaaS for $497/month.

For assistance, expect a vivid Facebook Team community, paid onboarding, and a done-for-you configuration alternative (additionally paid).

There’s 24/7 real-time conversation offered straight from your GHL dashboard, along with helpful paperwork for self-service assistance.

Need aid configuring GHL?

Arrangement plans are readily available for an additional price, including a $297 choice for HIPAA conformity if that’s something you require.

You may be under the presumption that the unlimited plan features endless email capability. The various people who grumbled concerning surcharges in their credit card for sending out an email from their servers without clear transparency.

GoHighLevel Alternatives

In conclusion, GoHighLevel costs itself as a full online organization platform.

Although it isn’t as extensive in certain locations as some other systems, it does a good job in the majority of domain names.

You’ll likely intend to run with it if you’re practical.

In this regard, the top options to GHL are ClickFunnels, Kajabi, Systeme.io and Kartra.

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